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13 Feb 2018

Bulldog DM Announces Turnkey Facebook Livestreaming Suite for Brands, Agencies and Marketers

By Admin

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The live streaming agency will provide best practice services and strategy to help advertisers optimize their Facebook live events and experiences

 (Los Angeles/New York February 13, 2018) – Bulldog DM, the world’s first and most experienced live streaming agency today announces a full practice solution for brands and marketers looking to connect and engage viewers via Facebook Live. The approach will help brands build impactful live streaming strategies and provide all of the necessary services to bring the experiences to life.

Bulldog DM has a rich and deep history in the premium live streaming market that includes the past five years since the company’s launch but also extends back to the founder and CTO leading the live streaming business at AEG under the AEG Digital Media banner.

In that time the live streaming market has exploded creating growing demand from viewers, content owners, brands and platforms to offer and experience collaborative and participatory live streamed broadcasts. As the connected device market continues to accelerate in parallel with the development of social media platforms viewers have gravitated to live streamed experiences they can enjoy on their connected devices and tune-in in real time with fellow participants.

Facebook’s launch of live streaming and their Facebook Live product has elevated the market demand for live content experiences. Facebook has reported that live video is watched three times longer and delivers six times as many interactions as video on demand.

In response to this demand and based on client and brand feedback Bulldog DM has taken their best practice live streaming stack and created a turnkey strategy specifically for Facebook Live. Bulldog DM has executed dozens of live streams on the Facebook Live platform for major brands and content owners and has keen insight into how brands can best position themselves for successful Facebook Live strategies.

Bulldog DM powered Facebook live streaming projects and clients include:

  • Coca-Cola’s presentation of the iconic Vive Latino Music Festival in Mexico City with performances from six stages throughout the weekend.
  • Sony’s 2018 Lost In Music experience featuring live streamed performances combing Sony artists and groundbreaking Sony technology including Khalid and G-Eazy. Bulldog DM will produce and power Sony’s Lost In Music experience showcase for two nights at the upcoming SXSW conference.
  • The NFL’s Touchdown Celebration of the Year where the NFL allowed fans to vote in real-time and select the best team touchdown celebration from the 2017 season. Keegan-Michael Key hosted the live-streamed broadcast from the Pro Bowl in Orlando on the NFL’s Facebook page with interactive viewer features, comments and polling.
  • Plus numerous other live concerts, events, and experiences

Digital media leading expert and author Peter Csathy, Chairman of CREATV Media added “There is no denying the growth and appeal of live streaming and Facebook’s mission critical role in the market. Bulldog DM has emerged as a trusted expert in this hot market with a compelling track record and almost unmatched skill set. We expect to see continued growth in the live streaming market this year and next with Facebook being a focal point and priority for content creators and brands.”

Bulldog DM sees the advertising industry in the throes of significant transition as it faces new challenges to traditional approaches and how live streaming can address those challenges.

“Brands and agencies are running up against the roadblocks of cord cutting, ad blocking and brand safety which are adversely impacting their advertising efficacy and precluding them from connecting with consumers. Live streaming is the key way to overcome those challenges and reach and more importantly engage viewers. We have unrivaled history in this market and our live streaming best practices remove the guesswork and heavy lifting for brands, agencies and content owners. As a platform that was founded on engagement we see Facebook as a cornerstone component for marketers and their live streaming strategies. We help brands move their traditional budgets to live streaming and can help them both be successful and obtain the engagement they so desire” said Bulldog DM founder and CEO John Petrocelli.

The Bulldog DM Facebook Live strategy will run the gamut from leading live video and streaming producers with pedigrees in broadcast television to Grammy-winning live music producers. The technical services and management component includes best practice services, equipment and technology for transmitting, encoding and near-real-time publishing of live HD video streams. Bulldog will also facilitate optimization of the user experience to create stronger viewer engagement via interactive calls to action and real-time user polling.

About Bulldog DM

 

Bulldog DM is the world’s first and most experienced live streaming agency.   We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices.  We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis to achieve reach, engagement and metrics.  Our goal is to connect today’s digitally engaged consumer to the world’s top live content.

Our team has facilitated the most watched and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true live connection to today’s digitally savvy content consumer.

 Media Contact

Kerri Brusca

kerribrusca@hotmail.com

(845) 893-7427

 

06 Nov 2017

Bulldog DM interview: Building a Brand through live streaming

By Admin

Informative interview with Bulldog DM’s John Petrocelli: “John talked to us about how the live streaming market has evolved during the last decade and how brands are using it to deliver more engaging live music experiences. He also shared some ways bands just starting out can use live video to spread the word about their music and build their brands.”

music consultant

Read more here –> Musicconsultant.com

28 Sep 2017

Bulldog DM and AmpLive partner to amplify viewership of live streamed events and experiences

By Admin

The live streaming agency will leverage AmpLive’s syndication capabilities to guarantee live viewership.Screen Shot 2017-10-23 at 9.56.46 AM

(New York, NY – September 26, 2017) – Bulldog DM and AmpLive have announced a unique partnership that will allow content owners, brands, agencies and live event producers to amplify their live events and reach extended audiences and viewers.  The partnership will leverage Bulldog DM’s best practice live stream agency approach and layer the AmpLive solution into the Bulldog DM offering allowing stakeholders to reach larger and more targeted live stream viewers.

Bulldog DM works with the world’s top experiences and music festivals to guide their live streaming strategies with brands, marketers, agencies and distribution platforms.  Brands are encountering challenges in traditional advertising arising from cord cutting, rampant adoption of ad blockers and brand safety.  Live streaming is rapidly becoming a key engagement tool for the advertising community and this partnership creates greater incentive for brands to embrace live streaming.  AmpLive and Bulldog DM will be able to deliver live streams to not only larger but more targeted viewers.

Bulldog was recently featured in Forbes “Streaming Takes Over at Festivals” story: https://www.forbes.com/sites/rebeccalerner/2017/09/23/streaming-takes-over-at-festivals-like-global-citizen-panorama/#6372575d28ea

AmpLive targets live viewers based on demographics, geography and interest categories such as music, entertainment, sports, and news. Once a target audience is defined, AmpLive determines which partner publishers are most relevant to host the content. Livestreams are then distributed through premium content formats across an audience network of over 150 million qualified viewer profiles and 3000 premium publishers, such as the New York Times, and Rolling Stone and TechCrunch. Views are guaranteed, and audience data is reported in real-time. After the event, AmpLive’s proprietary technology retargets the viewer as soon as they disengage from the stream to drive them further toward conversion.

“What you have here is two companies coming together to provide the livestreaming industry better insight into live audiences. Bulldog DM works with the best live experiences and music festivals and AmpLive delivers the best audiences. Together this is a big win for fans wanting more live content and sponsors wanting to reaching these audiences,” said Eddie Vaca, founder and CEO of AmpLive.

Bulldog DM and AmpLive are coming together to drive massive audiences to these events. Now available within Bulldog DM’s suite of services, content creators can now use AmpLive to drive millions of qualified viewers to their live events.

AmpLive delivers to the entire internet at scale and can help brands acquire new audiences beyond and in addition to Facebook Live and Youtube.

“There is no denying the engagement and impact of live streaming in media today.  We are seeing the development of the experience economy where people want to invest in events and experiences and if they cannot attend in person they want to have collaborative and participatory experiences that our best practice live streaming approach provides.  Now with AmpLive we are able to extend these experiences to even larger and more engaged audiences creating a win for all stakeholders” said John Petrocelli, CEO and founder of Bulldog DM.

About Bulldog DM

Bulldog DM is the world’s first and most experienced live streaming agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices.  We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics.  Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video.

Our team has facilitated and developed the most watched and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true and authentic connection to today’s digitally savvy content consumer and millennials.

About AmpLive

AmpLive is a live video distribution platform that connect audiences to live events. Marketers tap into our 150M viewer profiles to target and deliver their live events to a qualified audience. AmpLive has been entrusted by some of the world’s best brands like Rock In Rio, The Climate Reality Project, Amazon and Universal Music Group to distribute their events globally and turn their viewers into customers. More info here:   amp.live?utm_source=bulldm2

Kerri Brusca

Shore Fire Media

kbrusca@shorefire.com

 

10 May 2017

Live concerts are music tech’s next frontier

By Admin

67 percent of livestream viewers are more likely to buy a ticket to a concert/event after watching a livestream of that concert/event or a similar one. Jordan Zachary, chief strategy officer of ticket sales company Live Nation, said the company’s data shows that consumption of live content increases a fan’s desire to attend the concert: “Research shows that millennials highly value live experience, and we believe live attendance will continue to grow globally.”

Read more here —> Venture Beat

11 Apr 2017

Bulldog DM powers Coca-Cola’s live stream of Vive Latino music festival: article

By Admin

Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.

Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.

“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”

When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”

Read more here —> Kaffeine Buzz

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