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11 Apr 2019

Coachella Extends Live Stream Into Second Weekend

By Admin

This year, Coachella and YouTube have planned to extend their live streaming coverage into the second weekend of the festival. Both weekend’s will live stream the same acts, however, the second weekend will include mini-documentaries of international music acts. This will be the first time YouTube will undertake this endeavor and will be a major case study on whether live streaming the same event twice can have the same amount of viewership.

YouTube’s decision to live stream the second weekend of Coachella was mainly spawned from the success of Beyoncé’s Coachella performance. Her live stream ended up receiving 41 million views and was viewed 232 countries and territories. Beyoncé will also soon be releasing footage of the performance as a part of a film showing the entire construction of her set.

The big question that remains is: will YouTube be able to recreate the success of Beyoncé’s live stream? The majority of the acts and special mini-film will most likely not be able to go toe to toe with Beyoncé. However, K-pop band, BLACKPINK, is a little bit of a wild card due to their international presence. Both weekend live streams will capture a good insight as to how Asia-Pacific online viewership works during a West coast time-zoned event.

In addition to the normal music sets, YouTube is also planned to live stream Kanye West’s, “Easter Sunday Service.” It will be the first live streamed music sermon by a major music artist.

The live stream will kick off on YouTube (www.youtube.com/coachella) this Friday at 7 pm ET. Both weekend live streams will be conducted from Friday – Sunday and will have three available channels to watch from. You can view the trailer at:

11 Mar 2019

Fortnite’s Superbowl Concert Opens Up New Marketing Strategies

By Admin

Screen Shot 2019-03-11 at 1.52.24 PM

The popularity explosion of Epic Games’, “Fortnite”, has increased brands interest into the new avenue of integrated video game marketing.

During the 2018 Superbowl, famed DJ Marshmello held a live streaming virtual concert in Fortnite. The mixture of Marshmello and Fortnite’s popularity ended up garnering 10 million views. For some larger perspective, that’s 1/10th of the people who viewed the Superbowl. In addition to the massive reach of Fortnite’s virtual concert, the Superbowl saw a decline in viewership.

The success of Fortnite’s virtual concert has now opened up a flood gate to video game live streaming marketing integration strategies. Although the concept of integrated video marketing is in its infancy, it could have the potential to bring on an ad-valanche comparable to YouTube’s introduction of ads. However, Epic Games must take into account how over-saturation of advertisements will affect gamers positive outlook on Fortnite.

Below is a video of Marshmello’s live streamed Fortnite concert. While watching it, try to imagine the possibilities of brand integration.