BET offered viewers a full digital pre and post show from the 2023 BET Awards live from LA Live. The experience featured arrivals and interviews with a who’s who of stars and personalities. BET turned to Bulldog DM to produce and enable the livestream on YouTube and Facebook that captured all of the action. The preshow livestream was presented Nissan and the post show by Popeyes featuring host DJ Envy.
Visit the BET Awards –> BET.com
Bulldog DM authors an article on how musicians can use live streaming best practices.
Read the article on Linked In –> How Musicians Can Build and Monetize an Audience Through Live Streaming
Bulldog DM worked with Hyundai to reveal their all new 2021 Elantra via a completely virtual live streamed presentation. Hyundai’s best selling car, having sold more than 13.8 million models since its introduction in 1990, the livestream presented the new Elantra showcasing it’s edgy and aggressive look based on parametric shapes and textures, reflecting Hyundai’s new design identity. The live broadcast was extended to Hyundai’s social media accounts on YouTube, Facebook, Twitter, Instagram and LinkedIn. The live broadcast was also extended to Hyundai’s website with captions in English, Spanish, and Mandarin where viewers were presented captions based on their viewing region.
See the reveal here –> Hyundai Elantra 2021
In September, Live Nation plans to begin their new initiative to live steam events in augmented reality. Mobile viewers will be able to watch a live stream of an event on a custom 3D jumbotron.
You can watch the video of the AR tech below:
Read the rest of the article at —> variety.com
Coachella ended with many shocking moments from creative artistic sets to suprise guest performers. However, the most shocking thing to come from Coachella was the number of live stream viewers.
According to a recent report, Coachella’s live streaming views increased by 90%. The total number of views during the first weekend amounted to 82.9 million while last year’s total was only 41 million. Many will focus on the dethroning of Queen Bey narrative, but the larger story at hand is the growing trend in live streaming video viewership.
In 2018, YouTube’s first quarter of total live stream hour viewership was 400 million views. In 2019, the first quarter total ended up being 722 million. That near double in live streaming hour viewership and Coachella’s total streamed viewers suggests that peoples interest in live streaming video has doubled. If you take into account that live streaming has been projected to increase in popularity, the number of live stream views will only grow in the future. Next year’s first weekend live stream of Coachella can potentially fall anywhere from 120 – 160 million views.
As we await Coachella’s second week view tally, it has become abundantly clear that live streaming is one of the fastest growing demand sectors.
The popularity explosion of Epic Games’, “Fortnite”, has increased brands interest into the new avenue of integrated video game marketing.
During the 2018 Superbowl, famed DJ Marshmello held a live streaming virtual concert in Fortnite. The mixture of Marshmello and Fortnite’s popularity ended up garnering 10 million views. For some larger perspective, that’s 1/10th of the people who viewed the Superbowl. In addition to the massive reach of Fortnite’s virtual concert, the Superbowl saw a decline in viewership.
The success of Fortnite’s virtual concert has now opened up a flood gate to video game live streaming marketing integration strategies. Although the concept of integrated video marketing is in its infancy, it could have the potential to bring on an ad-valanche comparable to YouTube’s introduction of ads. However, Epic Games must take into account how over-saturation of advertisements will affect gamers positive outlook on Fortnite.
Below is a video of Marshmello’s live streamed Fortnite concert. While watching it, try to imagine the possibilities of brand integration.
Linkedin’s venture into video integration took a huge leap with their advancement into live streaming beta-testing. According to the director of product management at LinkedIn, Pete Davies, live video “has been the most requested feature.” Linkedin’s new endeavor was supported by Azure Media Services, which provided important encoding tools to seamlessly stream live videos.
Article –> theverge.com
Bulldog DM CEO John Petrocelli joined the Future Tech Podcast to discuss keeping consumers engaged for extended periods of time and how to overcome those challenges, the falling prices of high-quality video equipment and how this has impacted the space, and the development of a proprietary tool that’s allowed Bulldog DM to deliver four-camera HD-produced experiences on Instagram.
Listen to the full podcast at —> www.futuretechpodcast.com
The desire for live video content has now risen to the point where brand marketers are embracing the live streaming industry with open arms. Twitter’s latest report on live streaming has shown that live streaming an event can actually lead to an increase of 63% in regard to favourability. That increase has led to growing brand investment into live streaming events and experiential events in general. You can find examples of this on our website or in the article below.
Business2CommunityArticle —> www.business2community.com
Due to the increase in OTT streaming, live television viewing has been overall decreasing. According to Techcrunch, “Of the 100 most-watched live telecasts in the US in 2005, 14 were sporting events; in 2015, sporting events comprised 93 of the top 100 telecasts. ” Even though major league sports seem to be in a comfortable position with television, they’ve been beginning to feel the heat and are exploring expansion into the streaming and live streaming market.
Read more at —> Techcrunch.com