Livestreaming is becoming a big business for TikTok.
‘Revenue from livestreaming is growing at nearly double the rate of TikTok’s ad business. In the last two years, TikTok’s online ads revenue has grown by 500%, while its livestreaming revenue has increased by 900%.’
Read more –> Gizmodo
Live event media firm X LIVE published an article analyzing early trends and findings in ecommerce livestreaming, drawing on insight from Bulldog DM founder John Petrocelli. Ecommerce livestreaming continues grow at a rapid rate around the world especially in China where its projected to grow 85% in 2021 to $300 Billion capturing the attention of brands looking to engage consumers in real time on their connected devices.
Read the article here –> Early Learnings As Shoppable Livestreams Hit The US Market For The Holidays