Bulldog DM comments on Forbes story about the growth of live music festival streaming
Forbes story highlights the growth of live streaming and live music festival streaming turning to Bulldog DM for insight.
‘But livestreaming wasn’t always sought after — festival organizers worried it was too expensive and consumers would begin to only attend virtually. At the start of the industry’s foray into live video, only a few people like John Petrocelli, the co-founder of BullDog Digital Media, understood its potential for profit.
“Festivals were becoming a cultural phenomenon,” says John Petrocelli, co-founder of BullDog Digital Media. “I realized there are thousands of these festivals and only four of them at the time had fully baked live streaming strategies.” ‘
Read more here –> Forbes