Bulldog DM founder John Petrocelli joined Brandi Sims, PhD, MBA for an episode of The Brandinc PR Podcast. They discussed the shift toward premium, shoppable livestreams, the explosive growth of TikTok Live, and how livestream commerce is collapsing the traditional sales funnel to drive instant conversions for brands.
Listen here –> The Brandinc PR Podcast
We are proud to announce that John Petrocelli, founder of Bulldog DM, has been named to the 2025 Top Leaders in Technology by Parks Associates.
An international leader in market research and consulting, Parks Associates honors executives who drive market growth and strengthen the industry’s shared knowledge base. This recognition highlights John’s influence in shaping the future of consumer technology. From Fortune 500s to startups, Parks Associates remains the gold standard for research capital, and we are honored to see John recognized among this year’s top visionaries.
View the entire Top Leaders in Tech List–> https://lnkd.in/gCr-Q52A
Mariah Carey’s “Here For It All” holiday special officially made history as the most-viewed TikTok Live ever. This isn’t just a win for Mariah; it’s a massive signal that the “big event” energy is officially shifting from traditional TV to digital premieres.
The record-breaking stats:
The Special: Drew in millions of live viewers, setting a new platform benchmark.
The Hype: The announcement clip alone pulled 65 million views—the highest TikTok has ever recorded for a teaser.
It turns out we aren’t just watching the charts anymore; we’re watching the future of global entertainment. 🦋🎄
Read more: Mariah Carey Breaks TikTok Live Record
The streaming industry’s trade show Streaming Media Connect featured a panel of experts discussing the power of live content with Bulldog DM Founder, John Petrocelli; LiveX Founder Corey Behnke; former Adobe and Disney exec Sarge Sargent; LinkedIn Global Live Operations Lead Chris Packard and NBC Universal’s Engineering Manager – Live Video for Peacock TV Paul Kirchberg.
It’s hard to overstate the value of delivering dazzling, engaging, high-quality streams, but it’s just as important to bring those streams in on budget. Sometimes that means cutting costs, but just as often it means identifying workflow efficiencies that will make your streams leaner, meaner, and just as successful without sacrificing any essentials. This panel’s lineup of seasoned pros will reveal the secrets of streaming’s most streamlined workflows.
Watch the replay here –> The Power of Live: Events, News, & Experiential Video on Connected Devices
Parks Associates Future of Video: Business of Streaming conference, an annual executive event that focuses on the evolving landscape of the video and connected entertainment industries brings together industry leaders to discuss trends, monetization strategies, and the future of streaming.
The conference curated a panel on live video entitled: The Power of Live: Events, News & Experiential Video on Connected Devices and featured Bulldog DM founder, John Petrocelli who was joined by Parks President, Elizabeth Parks; Jink Ajinkya “Jinx” Joglekar of Growth Stack Commerce and Josh Arensberg, Verizon Business, Global Managing Director Sports, Media & Technology and covered today’s evolving market and trends surrounding the growing market of live video streaming.
Bulldog DM founder John Petrocelli was featured on the latest edition of the Rebellious Times Podcast, a business and tech podcast that explores the human side of tech innovation — from bold founders. John discusses his and Bulldog DM’s journey through the evolving world of livestreaming in an episode entitled: “The Live Stream Visionary: How a Tech Pioneer Transformed Digital Entertainment”.
Watch here: Rebellious Times
Bulldog DM founder John Petrocelli was a guest on the Covert Code Podcast hosted by Anna Covert, an authority in digital advertising and author of The Covert Code – Mastering the Art of Digital Marketing published by Forbes Books. The Kindle version has achieved the #1 ranking on Amazon in multiple categories.
In this episode she sits down with John Petrocelli to discuss how he has pioneered in groundbreaking live experiences for iconic brands like AT&T, Apple, Netflix, and Coca-Cola, transforming how audiences connect with brands in real-time and how brands that master amplified livestreamed experiences will dominate audience engagement in the years ahead.
Watch here –> The Covert Code John Petrocelli: The Power of Livestreaming and Brand Experiences
Music star Charlie Puth began a residency at the new Blue Note Jazz Club on Sunset Boulevard in Hollywood with a stunning livestreamed concert before an intimate crowd on his TikTok channel. Charlie featured both new music from up his upcoming record “Whatever’s Clever” and hits from his extensive catalog with a full band as the opening performance to an 8 concert run. TikTok turned to Bulldog DM to deliver all of the action from Blue Note LA to Charlie’s global fan base. This was the first livestream from the venue and third collaboration between Charlie and Bulldog DM.
Visit Charlie Puth on TikTok –> @charlieputh
Bulldog DM founder John Petrocelli will participate in a panel at the 2025 Streaming Media conference at the Fairmont Miramar hotel in Santa Monica on October 8th. The panel entitled “The Future of Brand Integration and Sponsorship in Streaming” will address: brand integration today going beyond mere product placements or commercial breaks, creating organic connections between content and brand experiences with sponsored content, co-branded shows, and interactive experiences. This session will dig into the ways brands are embedding themselves in video content.
Watch the panel here –> The Future of Brand Integration and Sponsorship in Streaming
YouTube brought Doja Cat’s new video “Stranger” to the masses with a special live premiere experience from Mercer Labs in New York and Bulldog DM captured all the action in a pre-premiere livestream celebration. The livestream featured Doja Cat entering the experience in Mercer’s Museum Art and Technology, greeting her fans, discussing her new record and announcing the video.
Visit Doja Cat’s YouTube channel –> Countdown to “Stranger” with Doja Cat Live!