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29 Oct 2020

Bulldog DM Announces Partnership with National Independent Venue Association (NIVA)

By Admin

Partnership Will Allow NIVA Members Access To Pioneering Livestream Technology To Create Content And Unique Fan Experiences Geared Towards Saving Independent Venues Through NIVA’s Emergency Relief Fund

(Los Angeles, CA) – Bulldog DM, the world’s most experienced livestreaming company for premium content has partnered with the National Independent Venue Association (NIVA) to guide its efforts to create live video experiences in support of the NIVA Emergency Relief Fund and the organization’s advocacy efforts.

The partnership will allow NIVA to utilize Bulldog DM’s pioneering livestreaming best practices and position NIVA venues to engage brands, partners and sponsors with turnkey solutions to present must-see performances and live experiences from NIVA stages that in parallel allow fans to give back to independent venues while watching.

NIVA’s mission is to preserve and nurture the ecosystem of independent live venues, promoters and festivals throughout the United States. Representing the lifeblood of the live and independent music industries, these independent venues and promoters were the first to close and will be the last to fully reopen. When asked if the shutdown lasts six months or longer and there is no meaningful federal support, 90% NIVA members said they would be forced to close forever.

“Independent venues’ survival is without a doubt critical to the live music industry,” said Bulldog DM Founder and CEO John Petrocelli. “These cherished stages have served as the launchpad for the greatest acts in music history. Through our premium PPV service, Bulldog is partnering with brands and promoters to power beautifully produced concerts, festivals, collaborations, and experiences from NIVA stages.” Bulldog DM has a 20 year track record in the space with a deep roster of clients that represent the world’s leading brand marketers.

“We’ve engaged Bulldog DM to help quickly scale a best-in-class livestreaming strategy to provide relief to our industry which is on the brink of collapse. Bulldog DM’s rich history in live music streaming was important in our decision as was their expertise in how to monetize live video. They fully understand the critical situation we face as independent venue operators and how important it is for us to create a strategy centered on generating donations through live content during our fight for survival,” said Stephen Sternschien, Treasurer of NIVA and co-owner of Austin TX’s Empire Garage, Empire Control Room and The Parish independent music venues.

Given the explosion of livestreaming since the onset of COVID-19, fan engagement with livestreams is higher than ever. Artists have begun to elevate their livestream performances as they move away from their bedrooms and living rooms, exploring ways to create higher quality livestream shows that fans would pay for. Bulldog DM and NIVA believe that NIVA stages create a perfect platform for such an evolving strategy.

“We’re connecting members who are looking forward to live streaming with Bulldog DM, which will tie all of the technical elements together as we grow our collaborative effort in the coming months,” continued Sternschein. “Our venues have had no revenue so we’re intent on doing whatever we can to help them hold on as we await Congress to pass the Save Our Stages Act.”

About NIVA
Formed at the onset of the COVID-19 shutdown, National Independent Venue Association (NIVA), now represents more than 2,900 members in all 50 states and Washington, D.C. These independent venues and promoters were the first to close and will be the last to fully reopen. NIVA’s mission is to preserve and nurture the ecosystem of independent live music venues, promoters and festivals throughout the United States. To learn more about NIVA’s quest to gain federal funding for independent venues, visit https://www.nivassoc.org/take-action. To learn more about the NIVA Emergency Relief Fund, visit https://www.nivassoc.org/erf.

About Bulldog DM
Bulldog DM is the world’s most experienced live streaming company for premium content. The Bulldog DM team has facilitated the most watched and most innovative live streams of all time. The company provides complete turnkey enablement of premium live streamed experiences extended to all connected devices based on industry-leading experience, expertise and market defining best practices. The company maintains a world class roster of clients that includes Spotify, Netflix, Procter & Gamble, Apple, AT&T, Samsung, American Express, the NFL, Coca-Cola, Sony, Nestle, Snickers, Hyundai, Tiffany, Hilton, Nissan, Jeep, Genius, Facebook and more.

10 Oct 2020

NIVA and YouTube announce SOS fest with help from Bulldog DM

By Admin

The National Independent Venue Association (NIVA) and YouTube announced a once in a lifetime livestream festival experience: Saving Our Stages Fest featuring the music industry’s top artists performing from the country’s most cherished stages in support of the relief efforts for the beleaguered independent music venues. Bulldog DM has been tapped to produce and livestream the experience.

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Read more on Variety –> Foo Fighters, Miley Cyrus, Dave Matthews, YG to Perform at Save Our Stages Virtual Festival

06 Oct 2020

Spotify for Artists Co.Lab Sessions features Bulldog DM CEO to discuss livestreaming for artists

By Admin

The Spotify for Artists co.lab Sessions series – digital events where working artists learn from the best in the business presents a week of livestreaming talks with industry leaders. The all things livestreaming week includes Grammy winning artist H.E.R, Instagram head of music Fadia Kader, Lauren Baker of Beyonce’s Parkwood Entertainment and Bulldog DM CEO John Petrocelli.

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Read more on Spotify For Artists –> Co.Lab Sessions Livestream logistics

16 Sep 2020

The Morning Consult article on Gen Z and virtual experiences features Bulldog DM

By Admin

Global data intelligence company Morning Consult conducted a study on Gen Z consumption of virtual experiences during the pandemic and published a news article about the results with input from Bulldog DM who provided insights into how brands can approach this demographic successfully with livestreaming.

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Read the article on Morning Consult –> With In-Person Gatherings on Hold, Virtual Experiential Marketing Events Have Yet to Fully Captivate Gen Z

20 Jul 2020

Bulldog DM powers launch of Jet Academy, the world’s first virtual basketball camp

By Admin

Bulldog DM is working with 2 time NBA champion and Emmy awarding host of TNT’s Inside the NBA, Kenny ’The Jet’ Smith to power the Jet Academy – a virtual basketball camp with expert instruction from NBA and WNBA all stars and icons. Each week a player takes campers through a series of drills that the pros use to hone their skills. The camp includes a live breakdown with Kenny and the players and campers can purchase weekly, 6 month or full year packages.

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Learn more here –> Jet Academy

20 Jul 2020

Billboard: Bulldog DM Enters Ticketed-Livestream Market With New Pay-Per-View Platform

By Admin

7/14/2020 by Dave Brooks

The service includes Instagram Live broadcast capability and live studio in a box kits.

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Los Angeles live streaming company Bulldog DM has launched a pay-per-view service for streaming concerts that goes beyond the performance and offers artists the means to monetize collaborations and set up meet and greets and other online experiences.

Since the outset of the COVID-19 crisis, a number of artist-backed firms like Joel and Benji Madden’s Veeps and artist and investor Cisco Adler’s NoCap have had made headway taping into the demand created by the shutdown of concerts and events and the need to monetize streaming content.

The space is well known to Bulldog DM CEO John Petrocelli, a former vp digital media and live streaming at AEG. At Bulldog DM, Petrocelli is expanding the company’s own pay-per-view offerings with a new turnkey initiative to help artists sell tickets directly to consumers for their owned and operated websites. In the process, he is making a bet on artist demand for highly customizable streaming and hosting systems that share high production value content — which artists fully control and monetize — across owned websites and online communities.

Since the outbreak of the coronavirus, Petrocelli has “wanted to develop a solution that empowered artists financially but also strengthened their direct connection with fans while touring remains suspended.” His resume includes working with “the most successful independent artist of all time, Prince,” who understood “the importance and significance of being able to directly engage and connect with fans,” he says.

That doesn’t mean he’s bearish on the big streaming networks. For the new service, Petrocelli also worked to develop a multi-camera video platform for Instagram “using a proprietary tool instead of being relegated to Instagram’s camera-phone-only limitation,” according to a press release.

He’s even created a “live studio in a box” kit which allows for higher quality, polished productions that he says can increase audience size and watch time “as well as more pronounced sharing of the experiences.” The kit includes lighting gear, dedicated cameras and professional microphones; completed video is transmitted for encoding and processing to Bulldog DM via a pre-installed app, while the company also offers add-on services like set up, testing, encoding and simulcasting.

The technology was recently used by music lyric and database firm Genius for an interactive benefit concert headlined by Wiz Khalifa, explains Andrew Warner, Genius’ chief technology officer.

“During the livestream, fans could vote on the setlist, pay for a shoutout from Wiz himself or ask him a question,” Warner says, with Khalifa opting to donate proceeds to The Black Political Empowerment Project.

Rich Goodstone, co-founder of Superfly, tells Billboard that “Bulldog DM allowed us to live stream artists from all over the country simultaneously across all social platforms,” achieving 9.9 million views in the process.

“We know that livestreams only succeed when the viewer is transformed into a participant,” adds Petrocelli, who built market leading tools for clients like Coca-Cola, AT&T, Nestle and Hyundai. “We are incorporating those tools into the service that will create transformative collaborative and participatory experiences for fans, as well as any brands that might want to present these live streams.”

Since the start of the COVID-19 pandemic, Bulldog DM has streamed over 75 artists and over 200,000 hours, including the Spotify Awards from Mexico City on March 5, BET’s Saving Ourselves: COVID-19 Relief Effort on April 23 and the ATX Television Festival June 5-7.

“Our mission has always been to provide the next best experience alternative to being in the room at the live show and this solution reflects that level of quality,” Petrocelli says of the new pay-per-view service.

Read the article –> Billboard

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