Bulldog DM CEO John Petrocelli joined a panel discussion with Google, LiveU, BrandLive and First Tube Media to talk scale in the live streaming market at Streamingmedia.com’s Streaming Media West conference in Huntington Beach, CA on November, 15, 2018.
Read more at —-> Streamingmedia.com
Media and Technology thought leader CREATV Media has published their list of 10 hot, new media/tech companies and Bulldog DM has made the prestigious list. CREATV Media is a Leading & Highly Connected Media, Entertainment & Technology M&A, Business Development & Advisory Services Firm and knows their stuff.
Read more at —-> CREATV Media
Entertainment has constantly evolved throughout history and live streaming is contributing to that current evolution. Live streaming is a recent development that is consistent with today’s emphasis on the experience economy as it creates and offers realtime, collaborative participatory broadcasting.
Live streaming is changing the way we interact with brands, attend events, and market. Live streaming is creating new opportunities for artists, content owners, brands and publishers. Here are a few ways that that live streaming is changing the way we consume media:
We Don’t Get FOMO if We Can’t Make the Show
FOMO, or the fear of missing out, presents an opportunity that brands can capitalize on and connect with viewers in the age of social media. Millennials see clips and photos of concerts and events that their friends are attending on Snapchat, Instagram, Facebook,Twitter etc. With live streaming, viewers can tune in and experience an event in real time intertwined social media features that include chat, commenting, posting and sharing. No, this phenomenon will not reduce the amount of ticket sales, and in fact creates increased ticket demand for subsequent events, performances and tour dates. It is also opening an entirely new avenue that marketers can maximize.
FOMO is something that marketers and advertisers take into consideration when planning marketing campaigns. For example 1 in 5 millennials attends at least 1 music festival in the US annually and travels on average 903 miles to attend. Live streaming isn’t eliminating this feeling of FOMO, but it is moreover changing how we interact with media and is a strong antidote.
A New Way to Consume Advertisements
Brand spending on live music has seen explosive growth and is now estimated to be a $1.54B business that has seen steady growth over the past several years. Millennials have prioritized shared experiences over buying material possessions to fuel the brand investment in live music.
Brands typically are paying for exposure to the in-venue attendees and eyeballs. Live streaming allows the brands to amplify the experience and connect with a much larger audience who is deeply engaged and watching for extended amounts of time.
63% of millennials watch live video and 42% create live video. Live streaming as an amplification strategy for brands yields incredible reach and engagement.
Events Will be Live Streamed that We didn’t Even Know We Wanted to Watch
Samsung is live streaming a star and influencer studded block party outside the Samsung 837 experience store in New York and Logic’s performance was live streamed on Samsung’s Facebook page and across YouTube. This experience was available worldwide and powered by Bulldog DM. Events and experiences like Samsung After Unpacked now have a chance of being broadcast on a larger level. Smaller festivals will be viewed and get the chance for more publicity and exposure. Live streaming even has the potential to increase tourism as viewers discover new destinations, locations, clubs, festivals and entertainment districts.
We can now tune into events geographically near or far from the comfort of our homes and from any connected device. Today’s consumer wants a real time collaborative and participatory experience that is only available via live streaming.
Ultimately, live streaming is poised for massive growth as more connected devices enter the market and more platforms like Facebook, Twitter, YouTube, and Twitch prioritize and offer live video.
Bulldog DM’s John Petrocelli joins one of the world’s highest rated business podcasts, Thrive Loud with host Lou Diamond.
Listen at –> Thrive Loud
Bulldog DM invited AEG, YouTube, Ralph, AmpLive, Kaffeine Buzz and All for One to Digital Hollywood’s Live Stream of Music Festivals and Concerts: Brands, Bands and New Technologies Panel – a deeply informative exchange on today’s market and where it’s headed.
Read more at –> Digital Hollywood
VoyageLA shares the Bulldog DM story:
Read more at –> Voyage LA Magazine
Discussion “The Brand Approach to Live Streaming a Music Festival” will highlight Bulldog DM’s work with Coca-Cola and the overall market for this exciting and growing industry.
Read more at –> Canadian Music Week
Technology, media, marketing and music professionals from all over the globe converged at SXSW once again and the must see experience for music was Sony’s Lost In Music with the live stream being powered by Bulldog DM. Sony unveiled an innovative VR music video experience featuring Lost In Music artist Khalid. Sony artists Tinashe, Lo Moon, Noah Cyrus, Cam, Caitlyn Smith, Morgan Saint, The Accidentals, Olivia Noelle, A. Chal, Leikeli47 were featured in the live stream on Facebook bringing viewers inside the Lost In Music experience for some incredible performances.
Read more at —> Adweek
Bulldog DM founder and CEO John Petrocelli was selected by SXSW to participate in the SXSW mentoring program. The SXSW sessions offer one-on-one coaching with professionals from all aspects of the music, film, and interactive industries.
Read more at SXSW
The live streaming agency will provide best practice services and strategy to help advertisers optimize their Facebook live events and experiences
(Los Angeles/New York February 13, 2018) – Bulldog DM, the world’s first and most experienced live streaming agency today announces a full practice solution for brands and marketers looking to connect and engage viewers via Facebook Live. The approach will help brands build impactful live streaming strategies and provide all of the necessary services to bring the experiences to life.
Bulldog DM has a rich and deep history in the premium live streaming market that includes the past five years since the company’s launch but also extends back to the founder and CTO leading the live streaming business at AEG under the AEG Digital Media banner.
In that time the live streaming market has exploded creating growing demand from viewers, content owners, brands and platforms to offer and experience collaborative and participatory live streamed broadcasts. As the connected device market continues to accelerate in parallel with the development of social media platforms viewers have gravitated to live streamed experiences they can enjoy on their connected devices and tune-in in real time with fellow participants.
Facebook’s launch of live streaming and their Facebook Live product has elevated the market demand for live content experiences. Facebook has reported that live video is watched three times longer and delivers six times as many interactions as video on demand.
In response to this demand and based on client and brand feedback Bulldog DM has taken their best practice live streaming stack and created a turnkey strategy specifically for Facebook Live. Bulldog DM has executed dozens of live streams on the Facebook Live platform for major brands and content owners and has keen insight into how brands can best position themselves for successful Facebook Live strategies.
Bulldog DM powered Facebook live streaming projects and clients include:
Digital media leading expert and author Peter Csathy, Chairman of CREATV Media added “There is no denying the growth and appeal of live streaming and Facebook’s mission critical role in the market. Bulldog DM has emerged as a trusted expert in this hot market with a compelling track record and almost unmatched skill set. We expect to see continued growth in the live streaming market this year and next with Facebook being a focal point and priority for content creators and brands.”
Bulldog DM sees the advertising industry in the throes of significant transition as it faces new challenges to traditional approaches and how live streaming can address those challenges.
“Brands and agencies are running up against the roadblocks of cord cutting, ad blocking and brand safety which are adversely impacting their advertising efficacy and precluding them from connecting with consumers. Live streaming is the key way to overcome those challenges and reach and more importantly engage viewers. We have unrivaled history in this market and our live streaming best practices remove the guesswork and heavy lifting for brands, agencies and content owners. As a platform that was founded on engagement we see Facebook as a cornerstone component for marketers and their live streaming strategies. We help brands move their traditional budgets to live streaming and can help them both be successful and obtain the engagement they so desire” said Bulldog DM founder and CEO John Petrocelli.
The Bulldog DM Facebook Live strategy will run the gamut from leading live video and streaming producers with pedigrees in broadcast television to Grammy-winning live music producers. The technical services and management component includes best practice services, equipment and technology for transmitting, encoding and near-real-time publishing of live HD video streams. Bulldog will also facilitate optimization of the user experience to create stronger viewer engagement via interactive calls to action and real-time user polling.
About Bulldog DM
Bulldog DM is the world’s first and most experienced live streaming agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis to achieve reach, engagement and metrics. Our goal is to connect today’s digitally engaged consumer to the world’s top live content.
Our team has facilitated the most watched and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true live connection to today’s digitally savvy content consumer.
Media Contact
Kerri Brusca
(845) 893-7427
