marshmello

Viewing posts tagged marshmello

10 Oct 2020

NIVA and YouTube announce SOS fest with help from Bulldog DM

By Admin

The National Independent Venue Association (NIVA) and YouTube announced a once in a lifetime livestream festival experience: Saving Our Stages Fest featuring the music industry’s top artists performing from the country’s most cherished stages in support of the relief efforts for the beleaguered independent music venues. Bulldog DM has been tapped to produce and livestream the experience.

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Read more on Variety –> Foo Fighters, Miley Cyrus, Dave Matthews, YG to Perform at Save Our Stages Virtual Festival

11 Mar 2019

Fortnite’s Superbowl Concert Opens Up New Marketing Strategies

By Admin

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The popularity explosion of Epic Games’, “Fortnite”, has increased brands interest into the new avenue of integrated video game marketing.

During the 2018 Superbowl, famed DJ Marshmello held a live streaming virtual concert in Fortnite. The mixture of Marshmello and Fortnite’s popularity ended up garnering 10 million views. For some larger perspective, that’s 1/10th of the people who viewed the Superbowl. In addition to the massive reach of Fortnite’s virtual concert, the Superbowl saw a decline in viewership.

The success of Fortnite’s virtual concert has now opened up a flood gate to video game live streaming marketing integration strategies. Although the concept of integrated video marketing is in its infancy, it could have the potential to bring on an ad-valanche comparable to YouTube’s introduction of ads. However, Epic Games must take into account how over-saturation of advertisements will affect gamers positive outlook on Fortnite.

Below is a video of Marshmello’s live streamed Fortnite concert. While watching it, try to imagine the possibilities of brand integration.

26 Jan 2017

Zedd, Marshmello, and Ric Flair Announced as Indy 500 Snake Pit’s Headliners

By Admin

On May 28, 2017, Indianapolis Motor Speedway will be hosting the Indy 500 Snake Pit music festival. The lineup for the festival plans to be Marshmello, Zedd, RL Grime, Action Bronson, Adventure Club, The Trap House, and many more.

The entire event will be hosted by the famed WWE wrestler, Ric Flair. Flair put out a recent statement, “Can’t wait to rock it out with all of you from the Snake Pit. Wooooo!”

Indy 500 Snake Pit Trailer 2017

The festival plans to open at 7 a.m. , where attendees will be greeted with beer trailers, food, beverages, and the deafening sound of 33 race cars. Indy 500 Snake Pit’s website, has dubbed the festival as “The Greatest Spectacle in Racing.”

Tickets can be purchased at http://www.indy500snakepit.com/tickets/. Prices range from $35 – $110.