On Saturday, August 10th, the legendary four-time Grammy-nominated reggae-pop band UB40 will take the stage for a sold-out performance at The St. Augustine Amphitheatre on their current Red Red Wine Tour, celebrating 45 years of music and the recent release of their new album, UB45, live on Live Nations’s Veeps platform produced and powered by Bulldog DM.
Read more here –> UB40 Live on Veeps
Visionary recording artist, producer, songwriter, philanthropist, fashion designer, and entrepreneur Pharrell Williams announced the 2023 line up for his SOMETHING IN THE WATER Festival that will feature a roster of multi-platinum superstars across several music genres. The line up includes Lil Wayne, Mumford & Sons, Grace Jones, Jazmine Sullivan, Maren Morris, Nile Rodgers & CHIC, Clipse, Wu-Tang Clan, Kid Cudi, Latto, Lil Durk, Summer Walker and Lil Yachty. The livestream will be presented by Walmart on YouTube produced by Live Nation Entertainment and powered by Bulldog DM.
Visit the SiTW site –> Something In The Water
Fest Forums, the premiere conference for the festival industry in North America since 2015, partnered with Bulldog DM to curate an informative panel discussion entitled “Livestreaming, hybrid and virtual events” with industry thought leaders to discuss amplifying and powering festival livestreams. The panel was moderated by Bulldog DM COO, Simon Rust Lamb and featured Bulldog DM CEO John Petrocelli; Wade Randolph Hampton, Producer, AEG Presents; Matt Mclernon , Sr Manager Artists Relations, YouTube; Devin Dehaven, founder Fortress Entertainment and Paul Jun, Founder, Filmocracy. The panel addressed approaches, best practices and insights into festival livestreaming.
Visit Fest Forums –> Fest Forums
YouTube and Goldenvoice have once again renewed their livestream and content partnership agreement for the Coachella Valley Music and Arts festival, striking an agreement that keeps the mega two-weekend festival on the Google-owned video platform through 2026.
First signed in 2011, the streaming partnership was renewed in 2018 through 2021 — the 2020 and 2021 versions of the festival were postponed due to COVID-19. Last year, the two companies worked out an agreement to air the festival’s post-pandemic return.
Read more –> The Coachella livestream is back, only on YouTube!
Bulldog DM is powering Canada’s iconic Osheaga Festival livestream on TikTok where viewers will be able to enjoy 30 free, LIVE performances from both emerging and established artists, seamlessly alternating between two stages – sets will air each day globally between 3pm-11pm EST, with up to 11 artists performing per day Friday, Saturday and Sunday on Osheaga’s TikTok account: @osheaga_festival.
Learn more here –> TikTok to exclusively livestream OSHEAGA, Oct. 1-3
Superfly Presents produced Small Business Live festival took on the concept of shining a light on small businesses that had been adversely affected by Covid-19 in a both a compelling and creative manner. Superfly partnered with a wide array of artists and enabled them to perform in their favorite local small businesses in a festival format to encourage public donations. Superfly turned to Bulldog DM to provide the technical services to power and present this amazing and heartfelt experience simultaneously across YouTube, Facebook, Twitter, Twitch, LinkedIn, Instagram and TikTok.
Read more at BizBash –> How This Virtual Music Festival Showcased Small Businesses
Watch the recap –> Small Biz Live
Bulldog DM authors an article on how musicians can use live streaming best practices.
Read the article on Linked In –> How Musicians Can Build and Monetize an Audience Through Live Streaming
Coachella ended with many shocking moments from creative artistic sets to suprise guest performers. However, the most shocking thing to come from Coachella was the number of live stream viewers.
According to a recent report, Coachella’s live streaming views increased by 90%. The total number of views during the first weekend amounted to 82.9 million while last year’s total was only 41 million. Many will focus on the dethroning of Queen Bey narrative, but the larger story at hand is the growing trend in live streaming video viewership.
In 2018, YouTube’s first quarter of total live stream hour viewership was 400 million views. In 2019, the first quarter total ended up being 722 million. That near double in live streaming hour viewership and Coachella’s total streamed viewers suggests that peoples interest in live streaming video has doubled. If you take into account that live streaming has been projected to increase in popularity, the number of live stream views will only grow in the future. Next year’s first weekend live stream of Coachella can potentially fall anywhere from 120 – 160 million views.
As we await Coachella’s second week view tally, it has become abundantly clear that live streaming is one of the fastest growing demand sectors.
Media and Technology thought leader CREATV Media has published their list of 10 hot, new media/tech companies and Bulldog DM has made the prestigious list. CREATV Media is a Leading & Highly Connected Media, Entertainment & Technology M&A, Business Development & Advisory Services Firm and knows their stuff.
Read more at —-> CREATV Media
Entertainment has constantly evolved throughout history and live streaming is contributing to that current evolution. Live streaming is a recent development that is consistent with today’s emphasis on the experience economy as it creates and offers realtime, collaborative participatory broadcasting.
Live streaming is changing the way we interact with brands, attend events, and market. Live streaming is creating new opportunities for artists, content owners, brands and publishers. Here are a few ways that that live streaming is changing the way we consume media:
We Don’t Get FOMO if We Can’t Make the Show
FOMO, or the fear of missing out, presents an opportunity that brands can capitalize on and connect with viewers in the age of social media. Millennials see clips and photos of concerts and events that their friends are attending on Snapchat, Instagram, Facebook,Twitter etc. With live streaming, viewers can tune in and experience an event in real time intertwined social media features that include chat, commenting, posting and sharing. No, this phenomenon will not reduce the amount of ticket sales, and in fact creates increased ticket demand for subsequent events, performances and tour dates. It is also opening an entirely new avenue that marketers can maximize.
FOMO is something that marketers and advertisers take into consideration when planning marketing campaigns. For example 1 in 5 millennials attends at least 1 music festival in the US annually and travels on average 903 miles to attend. Live streaming isn’t eliminating this feeling of FOMO, but it is moreover changing how we interact with media and is a strong antidote.
A New Way to Consume Advertisements
Brand spending on live music has seen explosive growth and is now estimated to be a $1.54B business that has seen steady growth over the past several years. Millennials have prioritized shared experiences over buying material possessions to fuel the brand investment in live music.
Brands typically are paying for exposure to the in-venue attendees and eyeballs. Live streaming allows the brands to amplify the experience and connect with a much larger audience who is deeply engaged and watching for extended amounts of time.
63% of millennials watch live video and 42% create live video. Live streaming as an amplification strategy for brands yields incredible reach and engagement.
Events Will be Live Streamed that We didn’t Even Know We Wanted to Watch
Samsung is live streaming a star and influencer studded block party outside the Samsung 837 experience store in New York and Logic’s performance was live streamed on Samsung’s Facebook page and across YouTube. This experience was available worldwide and powered by Bulldog DM. Events and experiences like Samsung After Unpacked now have a chance of being broadcast on a larger level. Smaller festivals will be viewed and get the chance for more publicity and exposure. Live streaming even has the potential to increase tourism as viewers discover new destinations, locations, clubs, festivals and entertainment districts.
We can now tune into events geographically near or far from the comfort of our homes and from any connected device. Today’s consumer wants a real time collaborative and participatory experience that is only available via live streaming.
Ultimately, live streaming is poised for massive growth as more connected devices enter the market and more platforms like Facebook, Twitter, YouTube, and Twitch prioritize and offer live video.
