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Bulldog DM founder John Petrocelli featured on the Alex Marxs podcast

Bulldog DM founder John Petrocelli joined Alex Marxs podcast for a deep dive into the evolving landscape of live engagement and the “Participation Economy.”

They discussed the critical shift from passive viewership to active, interactive experiences, and how global powerhouses like Netflix and Amazon are leaning into live events to drive deeper audience connection. John also shared insights into the “playbook” for brands looking to leverage live commerce and real-time interactivity.

Watch the full interview here –>
Live Streaming & Live Shopping: How Brands Turn Viewers into Buyers w/ John Petrocelli

Bulldog DM featured speaker at Parks Associates Future of Video conference

Bulldog DM founder John Petrocelli was a featured speaker at Parks Associates Future of Video conference, participating in three panels about the future of OTT, video and advertising. The Future of Video conference brings together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. It features in-depth consumer and industry research on OTT services, the value of content, and best strategies for building successful video services for today’s connected consumers. Participants include: Amazon, Warner Media, Comcast, DirecTV, Discovery, Netflix, Paramount, Salesforce, Samsung, Univision, and Google.

FOV Speaker Graphics- John Petrocelli 1

Visit Parks Associates –> Future of Video