prince

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07 Apr 2026

Bulldog DM founder John Petrocelli featured on the Built for This podcast

By Admin

Bulldog DM founder and CEO John Petrocelli recently joined host Carly Pepin on the Built for This podcast for an episode titled “From Coachella to TikTok Shop: Where Live Content Is Headed Next.”

Petrocelli explores how livestreaming has evolved from a niche capability into a central driver of the “Participation Economy.” Drawing on his work with icons like Prince and brands such as Apple and Coca-Cola, John discusses the shift from passive broadcasting to interactive, real-time engagement.

The conversation highlights the rise of live commerce and how platforms like TikTok Shop allow brands to drive direct revenue and collapse the sales funnel. From building adaptive teams to high-stakes production, this episode reveals what it takes to succeed in today’s rapidly evolving digital landscape.

Watch the full interview here –> From Coachella to TikTok Shop: Where Live Content Is Headed Next with John Petrocelli

04 Mar 2021

Music Tectonics Podcast: Livestreaming Trailblazer: John Petrocelli of Bulldog DM

By Admin

What do Prince, Justin Bieber, and Coca-Cola have in common? They all turn to John Petrocelli for amazing livestream concerts. When livestreaming boomed in 2020, the Bulldog DM founder already had 20 years of experience. John sits down with host Dmitri Vietze to dig into Bulldog DM’s best practices for compelling, interactive livestream experiences for artists, brands, and the fans that love them. Find out how a transformative experience with Prince led John to found Bulldog DM a decade before livestreaming was cool. What’s it like to watch your field grow from a handful of competitors to hundreds in the space of a year? What are new livestreaming companies missing? How do branded livestreams turn the traditional advertising-programming relationship on its head? Where does John see livestreamed performance going in the future?

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Listen on Music Tectonics–> Livestreaming Trailblazer: John Petrocelli of Bulldog DM