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Viewing posts tagged tiktok

Live commerce surges as shoppers fork out cash online in real time

‘Live commerce is set to redefine online shopping. It allows users to buy products in real time, typically advertised by hosts during live video events on platforms such as TikTok Shop and Instagram Live. It’s essentially QVC for the social media age — but with scope for celebrities and brands to experiment with the format.

Global sales on these platforms hit $918.9 million last year, according to a Verified Market Research study, and are projected to more than triple by 2031, to about $3.1 billion. And TikTok Shop is among those quickly gaining ground, reporting 15 million sellers worldwide on its app at the end of 2023 after launching that September.

A Capital One Shopping Research study from this year projects that the number of TikTok shoppers will grow to 39.5 million by 2026.’

Read more at Washington Post–> Live commerce surges as shoppers fork out cash online in real time

Linkin Park wins Webby Award for Bulldog DM powered livestream

Linkin Park’s return and reunion livestream experience “From Zero” has won a Webby Award for best ‘Social Event and Livestream’. The experience featured a stunning full concert performance heralding their return, release of new music, a new music video, a new tour, an onsale of the tour and their new lead vocalist Emily Armstrong – delighting their global fan base. Bulldog DM facilitated the livestream, extending the broadcast to YouTube, Facebook, Twitch, Instagram and TikTok as well as linkinpark.com. Clips of the performance went viral certain songs achieving over 40M views as Instagram reels and the full broadcast has been viewed by over 13 million people on the band’s YouTube channel. This is the 9th Webby that Bulldog DM related projects have garnered.

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Watch the replay on Linkin Park’s YouTube channel –> From Zero

Linkin Park relaunches with livestream

Playing to 1,000 diehard fans on the Warner Bros lot, iconic rockers Linkin Park delivered a blistering surprise performance announcing new music, a new video, a new tour and a new lead vocalist in Emily Armstrong. The livestream was distributed to Linkin Park’s social channels on YouTube, Facebook, Twitch, Instagram and TikTok as well as linkinpark.com. Bulldog DM provided all of the livestreaming technology, services and management for this incredible moment that reached nearly 300K concurrent viewers on YouTube alone and racked up over 7M in the ensuing 72 hours.

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Watch the replay here –> Linkin Park ZERO HOUR

TikTok’s Livestreaming Business Is Exploding

Livestreaming is becoming a big business for TikTok.
‘Revenue from livestreaming is growing at nearly double the rate of TikTok’s ad business. In the last two years, TikTok’s online ads revenue has grown by 500%, while its livestreaming revenue has increased by 900%.’

Read more –> Gizmodo

Bulldog DM helps TikTok present Camila Cabello’s Famila: Welcome To The Family livestream

Three-time GRAMMY® Award-nominated, multi-platinum, singer/songwriter Camila Cabello partnered with TikTok to present Familia: Welcome to the Family, an immersive and inventive music experience exclusively released via a TikTok livestream. “The performance was created using eye-popping XR, augmenting Camila’s singing and choreography with immersive visual effects bringing Camila’s creativity to her fans like never before.”
“Camila creates an engrossing virtual world for each song she performs, leading the audience on a surreal journey through an ever-shifting reality. Familia: Welcome To The Family is a one-of-a-kind experience you don’t want to miss.” TikTok engaged Bulldog DM to help execute the stunning broadcast experience and 3 global re-airings.

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Read more here –> TikTok Presents an Immersive Musical Performance with Camila Cabello

Bulldog DM powers Osheaga festival on TikTok

Bulldog DM is powering Canada’s iconic Osheaga Festival livestream on TikTok where viewers will be able to enjoy 30 free, LIVE performances from both emerging and established artists, seamlessly alternating between two stages – sets will air each day globally between 3pm-11pm EST, with up to 11 artists performing per day Friday, Saturday and Sunday on Osheaga’s TikTok account: @osheaga_festival.

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Learn more here –> TikTok to exclusively livestream OSHEAGA, Oct. 1-3

Bulldog DM powered Justin Bieber concert becomes most watched livestream by artist in TikTok history

Justin Bieber’s live concert performance of his “Journals” record on TikTok reached over 4 million unique viewers while adding 700,000 additional followers and raised his stream counts for “Journals” tracks 37%. Bieber performed the record in its entirety live for the very first time delighting the TikTok audience.

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Read more at Billboard –> Justin Bieber Broke Hearts & Records With His Valentine’s Day TikTok Livestream

Bulldog DM powers TikTok New Year’s eve livestream

To ring in the New Year — from our couches — TikTok will host an unforgettable countdown lookback of the top TikTok moments of 2020. On December 31st at 9:30pm ET on the TikTok account, TikTok darlings Brittany Broski and Lil Yachty will kick off the LIVE festivities, which will feature musical performances, creator sketches, Year on TikTok: Top 100 trend explainers, and special segments for social causes.

Throughout the night, you can expect LIVE performances by Jason Derulo, Saweetie, Aly & AJ, Tai Verdes, and more. For even more fun, there will be special appearances by Cardi B, Mick Fleetwood, Liam Payne, Charli & Dixie D’Amelio, plus others – with help from Bulldog DM.

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Read more at TikTok–> #Bye2020, #Welcome2021: Join us at TikTok LIVE’s NYE party