Bulldog DM founder John Petrocelli joined Brandi Sims, PhD, MBA for an episode of The Brandinc PR Podcast. They discussed the shift toward premium, shoppable livestreams, the explosive growth of TikTok Live, and how livestream commerce is collapsing the traditional sales funnel to drive instant conversions for brands.
Listen here –> The Brandinc PR Podcast
Bulldog DM founder John Petrocelli joined Tony Hartman for the premiere of “online videos.” They discussed the shift toward premium, shoppable livestreams, the rise of artists like Laufey, and how Prince’s legacy influences today’s creator economy.
Listen here: Livestreams, brands, Laufey, and Prince: “online videos” #1 with John Petrocelli
Mariah Carey’s “Here For It All” holiday special officially made history as the most-viewed TikTok Live ever. This isn’t just a win for Mariah; it’s a massive signal that the “big event” energy is officially shifting from traditional TV to digital premieres.
The record-breaking stats:
The Special: Drew in millions of live viewers, setting a new platform benchmark.
The Hype: The announcement clip alone pulled 65 million views—the highest TikTok has ever recorded for a teaser.
It turns out we aren’t just watching the charts anymore; we’re watching the future of global entertainment. 🦋🎄
Read more: Mariah Carey Breaks TikTok Live Record
Music star Charlie Puth began a residency at the new Blue Note Jazz Club on Sunset Boulevard in Hollywood with a stunning livestreamed concert before an intimate crowd on his TikTok channel. Charlie featured both new music from up his upcoming record “Whatever’s Clever” and hits from his extensive catalog with a full band as the opening performance to an 8 concert run. TikTok turned to Bulldog DM to deliver all of the action from Blue Note LA to Charlie’s global fan base. This was the first livestream from the venue and third collaboration between Charlie and Bulldog DM.
Visit Charlie Puth on TikTok –> @charlieputh
TikTok turned to Bulldog DM to produce, manage and power an exclusive concert by rising artist Laufey live from Grand Park in Los Angeles to celebrate her new record “A Matter of Time” and upcoming sold out arena tour. The stunning concert was sponsored by Fiji Water and offered special merch to viewers through TikTok Shop making this a truly ground breaking concert livestream.
Watch the recap -> A Very Laufey Day live on TikTok
‘Live commerce is set to redefine online shopping. It allows users to buy products in real time, typically advertised by hosts during live video events on platforms such as TikTok Shop and Instagram Live. It’s essentially QVC for the social media age — but with scope for celebrities and brands to experiment with the format.
Global sales on these platforms hit $918.9 million last year, according to a Verified Market Research study, and are projected to more than triple by 2031, to about $3.1 billion. And TikTok Shop is among those quickly gaining ground, reporting 15 million sellers worldwide on its app at the end of 2023 after launching that September.
A Capital One Shopping Research study from this year projects that the number of TikTok shoppers will grow to 39.5 million by 2026.’
Read more at Washington Post–> Live commerce surges as shoppers fork out cash online in real time
Linkin Park’s return and reunion livestream experience “From Zero” has won a Webby Award for best ‘Social Event and Livestream’. The experience featured a stunning full concert performance heralding their return, release of new music, a new music video, a new tour, an onsale of the tour and their new lead vocalist Emily Armstrong – delighting their global fan base. Bulldog DM facilitated the livestream, extending the broadcast to YouTube, Facebook, Twitch, Instagram and TikTok as well as linkinpark.com. Clips of the performance went viral certain songs achieving over 40M views as Instagram reels and the full broadcast has been viewed by over 13 million people on the band’s YouTube channel. This is the 9th Webby that Bulldog DM related projects have garnered.
Watch the replay on Linkin Park’s YouTube channel –> From Zero
The Big Execution: a live-streamed concert reveal (powered by Bulldog DM) simultaneously giving fans:
– The new singer performing before we knew her name
– A full hour of Linkin Park playing their hits
– A brand new song
– An album announcement
– A world tour announcement
– A music video drop
Read more–> How social media saved Linkin Park
Playing to 1,000 diehard fans on the Warner Bros lot, iconic rockers Linkin Park delivered a blistering surprise performance announcing new music, a new video, a new tour and a new lead vocalist in Emily Armstrong. The livestream was distributed to Linkin Park’s social channels on YouTube, Facebook, Twitch, Instagram and TikTok as well as linkinpark.com. Bulldog DM provided all of the livestreaming technology, services and management for this incredible moment that reached nearly 300K concurrent viewers on YouTube alone and racked up over 7M in the ensuing 72 hours.
Watch the replay here –> Linkin Park ZERO HOUR
As the livestreaming market evolves and changes so do the charitable aspects of the industry. Forbes journalist and industry expert Cathy Applefeld Olson reviewed this market segment and what’s ahead with insight from Bulldog DM.
Read the article here –> What Happened To Charity Livestreams This Year?