yandel

Amazon Music turned to Bulldog DM to deploy its proprietary Tune In audience development strategy for the historic Puerto Rican debut of Amazon Music City Sessions. The exclusive digital concert event featured reggaetón icon Yandel performing his legendary catalog of hits reimagined alongside the Orquesta Filarmónica de Puerto Rico live from San Juan’s Coca-Cola Music Hall.

Bulldog DM’s Tune In technology was utilized to solve the critical challenge of real-time viewer discovery, ensuring fans were actively notified and directed to the broadcast the moment it went live. By leveraging this strategic audience acquisition tool, the campaign successfully drove massive, real-time engagement to Amazon Music’s viewing hubs across Twitch, Prime Video, and the Amazon Music app.

Visit Amazon Music on Twitch: https://www.twitch.tv/amazonmusic