16 Jul 2013

4evrfest Launch Release

16 Jul 2013

IROCKE.COM Announces FOREVER FESTIVAL, Earth’s First Live Digital Music Festival

Seven Days and Nights of Live Music from the World’s Leading Live Digital Music Pioneers
August 4-11, 2013 at 4EVRFEST.COM and Partner Sites. Artist Auditions Open Now.

Los Angeles, CA (July 16, 2013) – IROCKE.COM, the #1 source for live digital concerts worldwide, announces FOREVER FESTIVAL, an unprecedented, seven-day live digital concert experience celebrating the musicians, fans, and pioneers leading the explosive global growth of live digital concerts.

On August 4, 2013 at 5:00pm PST, the Forever Festival kicks-off a weeklong live broadcast of music performances available for viewing on the official festival site www.4evrfest.com and festival partner sites. Artist and venue line-ups will be announced on July 25, 2013. Additional information and updates are available on the official Forever Festival website and social hashtag #4EVRFEST.

“The Forever Festival celebrates the pioneers of the global live digital music industry,” said Karl Rogers, co-founder and CEO of IROCKE.COM. “In the same way the 60’s communal spirit revived the music festival format, these modern-day ‘live digital concert’ mavericks are re-imagining what is possible with live music performance, and are changing live music, forever.

More than 200 million viewers worldwide via Internet connected devices such as computers, smartphones, TVs, and game consoles have experienced live digital concerts since 2012. Forever Festival plans to tap into this global market via shared streams from the premium suppliers of live digital music content around the world with potentially millions of viewers interacting with the Forever Festival network throughout the week.

Festival viewers will enjoy over 200 free and PPV performances by a wide range of artists collaborating with live digital music influencers around the world including: Austin City Limits Live; Beta Nightclub; Beatport Live; The Bing Lounge; Bulldog Digital Media; Concert Window; Livebeats; MoonTunes; MobileRider; The Roxy Theatre; ShowGo.tv; Silverback Music and Management; Springboard Productions; SkyRoomLive.com; Stageit; Stageside Live; TRI Studios; USTREAM, and more.

“Live video will transform entertainment, giving artists compelling ways to engage fans and build their brand without a big investment. With its live video programming guide and market research, IROCKE is enabling the first new music product since MTV,” says Roger Mr. McNamee, musician in streaming pioneer Moonalice and co-founder of MoonTunes.

The FOREVER FESTIVAL will be anchored from four live broadcast hubs across the globe and directed by visionaries in the live digital concert industry. They include:

The North American Hub, based in Los Angeles, is produced and directed by Allen Sanford, co-founder and COO of IROCKE. “Live digital distribution is a positive disruption of the music business that provides a new and rewarding path for artists and audiences to enjoy live music,” said Sanford.

The Sub-Saharan Hub, based in Johannesburg, South Africa, is produced and directed by Eban Oliver, founder of SkyRoomLive in partnership with NOKIA MUSIC and SABC1 television network.

The European Hub, based in Berlin is produced by Mr. Oliver and directed by Leon Reteif of SkyRoomLive Berlin in partnership with the NHow music and lifestyle hotel.

The South American Hub, based in Miami, is produced and directed by Clinton Cox, CEO of Cheetah Lounge, a veteran of premium live video production for festivals including ULTRA Music Festival, Bang Music Festival and artists such as Daft Punk, Swedish House Mafia, and others.

“Live digital music experiences are becoming the quintessential vehicles for engaging and connecting both the audience and viewers,” remarks John Petrocelli, Co-founder Bulldog Digital Media. “Premium live music now extends to every connected device platform, transforming the digital viewer into a live participant. The Forever Festival embodies this incredibly dynamic unfolding market.”

Thought leaders in the live digital music industry will share their insights during the festival’s SOUND & VISION event broadcast on Wednesday, August 7, 2013 at 5pm PST. Participants include: Roger McNamee, musician in streaming pioneer Moonalice and co-founder of MoonTunes; Jay Samit, President, ooVoo, a live video platform serving 80 million consumers; Peter D. Csathy, CEO, Manatt Digital Media Ventures; Marc Scarpa, executive producer/director of Simplynew; John Petrocelli, co-founder Bulldog Digital Media; and Caroline Burruss, VP of partnerships for Austin City Limits Live.

The SOUND & VISION series is presented by the Live Digital Music Association (LiveDMA), a trade association dedicated to the advancement of the live digital music industry. “As a founding member of LiveDMA, our mission is to unify our industry and create meaningful new fan experiences and fan integration for brands, as we bring live digital music experiences to every music fan worldwide,” said Ms. Burruss.

Bands, musicians, DJ’s and venues interested in participating in the Forever Festival are invited to submit performance videos at www.4evrfest.com. Each submission will be considered for twenty-five available artist showcase performance slots during the festival.

IROCKE.COM is the #1 source for live digital concerts worldwide. IROCKE offers simplest way to discover and attend live digital concerts together with friends. For artists and brands, IROCKE provides a powerful and customizable platform for distributing and promoting live digital performances and appearances to fans around the world. For more information visit www.irocke.com .

Caroline Bruderer
Director of Marketing

Henry Eshelman
Platform Media Group

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