2014 is the breakthrough year for sponsored live streamed music festivals
LOS ANGELES (October 14, 2014) – Bulldog Digital Media, the world’s first digital live streaming agency, has dubbed 2014 the breakthrough year for the delivery of live streamed music festivals. The company, which specializes in best practices for premium live streamed experiences for brands and sponsors, noted the growing number of live streamed festivals in 2014. As the music festival market continues to evolve into a cultural phenomenon showcasing music but art, fashion, food, spirits and lifestyle experiences reflecting trends in today’s culture, the fests are selling a majority of their tickets prior to announcing the headlining artists. Several festivals have even expanded to multiple weekends to meet demand and interest.
Bulldog Digital Media sees the rise in the volume of connected devices alongside the mass adoption of social media as the combination that catapulted live streaming into the forefront of the music industry in 2014. The ability to participate in these experiences in real time from any connected device has given the music lover another opportunity to see a band or be a part of a festival that they may not have otherwise had. The result is a deeply engaged and connected audience member who is transformed from a viewer into a participant. This is not only a great opportunity for the viewer but creates an unmatched opportunity for a digital sponsor. The average viewer duration time can range from 30-60 minutes for a multi-channel, multi- day music festival.
“The evolution of the market this year with brands presenting these festivals is a sign of things to come. Live streaming of these experiences is a rich, deep and innovative engagement that brands integrate social media strategies into. The brands get reach, engagement and metrics with the most desirable consumer demographic in the world. These live streamed experiences capture and convey all the excitement of the show and advance the digital brand of the festival, the artist and the sponsor. It’s really something to behold from any device: smartphone, tablet, laptop, console or connected TV,” said Bulldog Digital Media CEO John Petrocelli.
2014 began with 7UP’s presentation of the Ultra Music Festival, one of the leading EDM festivals in the US, presented live from multiple stages in Miami, which was followed up in April by T-Mobile’s three-day coverage and live stream of Coachella, from Indio, CA on YouTube. As the summer progressed Xbox presented the Bonnaroo Festival from Manchester Tennessee, Red Bull delivered the Lollapalooza and Austin City Limits festivals across its Red Bull TV platform and 7UP sponsored the first ever webcast of the Electric Daisy Carnival from the Las Vegas Motor Speedway. T-Mobile followed up with Tomorrow Land in September and Budweiser expanded its curated festival Made in America live streaming from both locations, Philadelphia and Los Angeles over Labor Day Weekend and Apple continued its annual 30 day iTunes Festival live from London and a domestic version at SXSW in April. Early this year Yahoo! and LiveNation launched a series to stream a live concert a day for 365 days underscoring the interest in the live streaming music industry.
About Bulldog Digital Media
Bulldog Digital Media is a digital video agency specializing in live streaming experiences and turnkey execution strategies for live events. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music across all connected device platforms to achieve reach, engagement and metrics. We connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video. Find out more at www.bulldogdm.com.
Caroline Andoscia // Andoscia Communications // firstname.lastname@example.org // 212.475.2122