Streaming is expected to hit new heights due to a new major player: Disney. Towards the end of 2019, Disney will be launching their highly anticipated streaming service, Disney+. Disney+ will encompass all Disney content and potentially stop streaming rights to other DTC streaming platforms. That combination has some JP Morgan analysts projecting that Disney+ will eventually hit 160 million subscribers.
Although Disney+ will take a long time to catch up with other streaming platforms, it still might win in the end due to the foreign market. As of right now Netflix remains the leader of the streaming platform pack with a total of 139 million paid subscribers, and 58.5 as domestic. If Disney+ hits 160 million subscribers, 45 million are expected to be domestic and 115 million will be foreign. A lot of foreign markets are more accepting towards child and wholesome content and Disney will have the advantage of stripping their major titles away from other streaming platforms.
On April 11th, Disney will be holding their annual investor meeting and Disney+ is expected to be one of the most discussed topics. Investors will finally be able to learn the subscription cost model and how Disney will allocate streaming rights to major brand titles like Star Wars and Marvel. Investors and the public will finally have the opportunity to find out if Disney+ can massively overhaul the streaming industry.
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