Apple has just declared its new streaming service, Apple TV+, and it has the streaming industry buzzing.
During Apple’s company address, CEO Tim Cook unveiled a multitude of new products. However, their new streaming tv initiative, Apple TV+, stole the show. According to Tim Cook, Apple TV+ will be a new app and it will include original programming from actors and directors like Steven Spielberg, Steve Carell, Reese Witherspoon, J.J. Abrams, and Jennifer Aniston.
You can see the Apple TV+ promotional video below:
Apple will be spending a total of 2 billion dollars on original programming to contend with streaming heavy weights like Netflix, Amazon, and Hulu. The move into streaming by Apple is being seen as both an adaptation to new market demands as well as a larger plan to consolidate every aspect of our daily entertainment consumption. However, they will be receiving tremendous competition after Disney’s expected streaming initiative announcement next month.
In addition to original programming, the Apple TV app will feature the ability to stream standard television channels or pay extra money for premium channels like Showtime, CBS All Access, HBO, and Starz. Apple’s Peter Stern stated, “We designed a new TV experience where you can pay for only the channels you want, all in one app, with the password you already have.”
Apple isn’t expected to be an instant contender in the TV and movie streaming market, but their success with Apple Music is an indicator that Apple will always have impact in every market they enter.