Bulldog DM founder John Petrocelli joined Alex Marxs podcast for a deep dive into the evolving landscape of live engagement and the “Participation Economy.”
They discussed the critical shift from passive viewership to active, interactive experiences, and how global powerhouses like Netflix and Amazon are leaning into live events to drive deeper audience connection. John also shared insights into the “playbook” for brands looking to leverage live commerce and real-time interactivity.
Watch the full interview here –>
Live Streaming & Live Shopping: How Brands Turn Viewers into Buyers w/ John Petrocelli