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Bulldog DM powers Coca-Cola’s live stream of Vive Latino music festival: article

Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.

Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.

“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”

When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”

Read more here —> Kaffeine Buzz

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Bulldog DM and AmpLive partner to amplify viewership of live streamed events and experiences

The live streaming agency will leverage AmpLive’s syndication capabilities to guarantee live viewership.

(New York, NY – September 26, 2017) – Bulldog DM and AmpLive have announced a unique partnership that will allow content owners, brands, agencies and live event producers to amplify their live events and reach extended audiences and viewers.  The partnership will leverage Bulldog DM’s best practice live stream agency approach and layer the AmpLive solution into the Bulldog DM offering allowing stakeholders to reach larger and more targeted live stream viewers.

Bulldog DM works with the world’s top experiences and music festivals to guide their live streaming strategies with brands, marketers, agencies and distribution platforms.  Brands are encountering challenges in traditional advertising arising from cord cutting, rampant adoption of ad blockers and brand safety.  Live streaming is rapidly becoming a key engagement tool for the advertising community and this partnership creates greater incentive for brands to embrace live streaming.  AmpLive and Bulldog DM will be able to deliver live streams to not only larger but more targeted viewers.

Bulldog was recently featured in Forbes “Streaming Takes Over at Festivals” story: https://www.forbes.com/sites/rebeccalerner/2017/09/23/streaming-takes-over-at-festivals-like-global-citizen-panorama/#6372575d28ea

AmpLive targets live viewers based on demographics, geography and interest categories such as music, entertainment, sports, and news. Once a target audience is defined, AmpLive determines which partner publishers are most relevant to host the content. Livestreams are then distributed through premium content formats across an audience network of over 150 million qualified viewer profiles and 3000 premium publishers, such as the New York Times, and Rolling Stone and TechCrunch. Views are guaranteed, and audience data is reported in real-time. After the event, AmpLive’s proprietary technology retargets the viewer as soon as they disengage from the stream to drive them further toward conversion.

“What you have here is two companies coming together to provide the livestreaming industry better insight into live audiences. Bulldog DM works with the best live experiences and music festivals and AmpLive delivers the best audiences. Together this is a big win for fans wanting more live content and sponsors wanting to reaching these audiences,” said Eddie Vaca, founder and CEO of AmpLive.

Bulldog DM and AmpLive are coming together to drive massive audiences to these events. Now available within Bulldog DM’s suite of services, content creators can now use AmpLive to drive millions of qualified viewers to their live events.

AmpLive delivers to the entire internet at scale and can help brands acquire new audiences beyond and in addition to Facebook Live and Youtube.

“There is no denying the engagement and impact of live streaming in media today.  We are seeing the development of the experience economy where people want to invest in events and experiences and if they cannot attend in person they want to have collaborative and participatory experiences that our best practice live streaming approach provides.  Now with AmpLive we are able to extend these experiences to even larger and more engaged audiences creating a win for all stakeholders” said John Petrocelli, CEO and founder of Bulldog DM.

About Bulldog DM

Bulldog DM is the world’s first and most experienced live streaming agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices.  We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics.  Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video.

Our team has facilitated and developed the most watched and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true and authentic connection to today’s digitally savvy content consumer and millennials.

About AmpLive

AmpLive is a live video distribution platform that connect audiences to live events. Marketers tap into our 150M viewer profiles to target and deliver their live events to a qualified audience. AmpLive has been entrusted by some of the world’s best brands like Rock In Rio, The Climate Reality Project, Amazon and Universal Music Group to distribute their events globally and turn their viewers into customers. More info here:   amp.live?utm_source=bulldm2

Kerri Brusca

Shore Fire Media

kbrusca@shorefire.com

 

Bulldog DM comments on Forbes story about the growth of live music festival streaming

Forbes story highlights the growth of live streaming and live music festival streaming turning to Bulldog DM for insight.

‘But livestreaming wasn’t always sought after — festival organizers worried it was too expensive and consumers would begin to only attend virtually. At the start of the industry’s foray into live video, only a few people like John Petrocelli, the co-founder of BullDog Digital Media, understood its potential for profit.

“Festivals were becoming a cultural phenomenon,” says John Petrocelli, co-founder of BullDog Digital Media. “I realized there are thousands of these festivals and only four of them at the time had fully baked live streaming strategies.” ‘

Screen Shot 2017-09-26 at 7.20.11 AMRead more here –>  Forbes

Red Hot Chili Peppers, Muse, and Pink to Perform at Kaaboo Music Festival

Kaaboo is returning tomorrow to the Del Mar Racetrack + Fairgrounds with a bevy of high profile music artists, comedians, and artists. Some of the headlining musicians include Red Hot Chili Peppers, Pink, Muse, Ice Cube, Tom Petty & The Heart Breakers, Jason Derulo, Weezer, David Guetta, Jane’s Addiction, Alanis Morissette, and Kesha. More performers can be seen in the trailer below:

 

This year, Kaaboo will be attempting to replicate their festivals from past years by creating an atmosphere that transcends the typical festival experience. According to Kaboo’s Website, Kaboo is an “adult escape, uniquely curated to appeal to all five of your senses, with world-class music, hilarious comedy, incredible cuisine, craft libations, inspiring contemporary art, and personal indulgences.” Additionally, the picturesque environment of the Del Mar Racetrack + Fairgrounds’ will give attendees the divine experience that Kaaboo aims to capture.

GA Passes are still available to purchase at www.kaaboodelmar.com/get-yours. GA passes include access to:

  • Viewing areas at all stages with close-up access (first-come, first served)
  • Entrance to HUMOR ME (limited-seating)
  • Access to PALATE gourmet tasting experiences (Food and beverage are not included)
  • Wander through ARTWORK, KAABOO’s Contemporary Arts Fair with opportunity to purchase
  • Treat yourself in INDULGENCES with spa services (Reservations will be available soon. Services and treatments are not included.)
  • For our 18+ guests, dance the night away at Club Elevate
  • Opportunity to upgrade your pass to include a reservation at BASK (reservations are available here)
  • Limited number of Single and Two-Day Passes available now

If you won’t be able to attend Kaaboo, you will still be able to see the live stream on LiveList and kaaboodelmar.com/live.

Weezer, Snoop Dogg, and many more perform at LouFest 2017

LouFest is kicking off tomorrow at 11 A.M. and some of the top names in the music industry are slated to perform. The headliners plan to be Weezer, Snoop Dogg, Cage the Elephant, and Run the Jewels. You can see the rest of the performs in the video below:

The music artists will be playing on either the Bud Light Stage, Enterprise Rent-A-Car Stage, or the BMI-Tunespeak Stage at the following times:

Image result for loufest 2017 schedule

At 8pm on Saturday, LouFest will be holding a special tribute to Chuck Berry in their “Hail! Hail! Chuck Berry!” segment. Band members from Cage the Elephant, Spoon, and the Roots will be performing classic Chuck Berry songs that had a significant impact in rock music. LouFest producers Mike Van Hee and Rich Toma have promised that a segment like “Hail! Hail! Chuck Berry!” will be “the first of what will ultimately become an everlasting piece of the festival for years to come.”

Anyone interested in attending LouFest can purchase tickets at loufest.com/tickets. Ticket prices range from $60 one day passes to $750 platinum passes. LouFest platinum passes include dedicated Platinum festival entrance, complimentary catered meals and beverages, golf cart transportation, on-site concierge, reserved parking, access to private LouFest Platinum Lounge, private air-conditioned restrooms, access to platinum only viewing areas of LouFest main stages and complimentary locker with cell phone charging.

Bulldog DM’s John Petrocelli on Bloomberg Markets Radio

Bulldog DM CEO and founder, John Petrocelli was a guest on Bloomberg Radio discussing the music festival live streaming market.  Bloomberg host Cory Johnson talks to John about live streaming, specifically at music festivals- what works, what does not work, summer music, spending trends, social sharing, FOMO, etc.

Screen Shot 2017-08-25 at 12.04.49 PMListen here –> Bloomberg Markets

Bulldog DM panel at SXSW 2018 approved for voting

Bulldog DM’s SXSW panel: The Cure for FOMO Live Streaming of Music Festivals has been approved for voting by the public. The panel features two leading executives from two of the world’s top music promoters in AEG and LiveStyle, Inc. and as well as top journalist Kim Owens. Panelists will discuss the strategy and mechanics of live streaming some the most popular music festivals in the US and Europe. Vote here —> SXSW Panel Picker

SXSW 2018 panel flyer

 

AOL set to live stream Outside Lands

This weekend, Outside Lands will be returning for its 10th year with some of the top names in the music industry. The headliners plan to be Metallica, The Who, Gorillaz, Lorde, and a Tribe Called Quest. The full lineup can be seen in the video below:

 

Outside Lands will once again take place at the serene Golden Gate Park in San Francisco. Golden Gate Park is home to many natural attractions like the Botanical Garden, Conservatory of Flowers, and the Japanese Tea Garden. Outside Lands attendees will have the ability to tour areas that connect people to Earth’s biological diversity.

In order to preserve the natural ecosystem of Golden Gate Park, Outside Lands organizers have set up festival recycling stations. Outside Lands attendees will be able to obtain free water refills at the “Polo Field” and “Eco Lands” water refillable stations. Outside Lands plans to be the most environmentally friendly festival in the world.

Tickets for Outside Lands are available to purchase at www.sfoutsidelands.com/tickets/. 3 Days ticket passes are sold out, however, single day tickets are still available for purchase. The Prices range from 149.50 – 345.00.

If you can’t score a ticket, you can still witness the live stream at: AOL Outside Lands Live Stream. It will take place at August 11 – 13, 4:00-7:30 PM PST.

Readers who are looking to gain more insight into live streaming events can see Bulldog DM’s work at: bulldogdm.com/work.

Livestreaming in China Heads Toward a Blowout

A third to a half of China’s Internet population sometimes watches livestreams. Credit Suisse estimates that the sector —which generates money through virtual tips, advertising, and tempting shoppers on platforms such as Alibaba’s Taobao— will be worth $5 billion by the end of this year.

Read more at Bloomberg