Bulldog DM powers Coca-Cola’s live stream of Vive Latino music festival: article

Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.

Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.

“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”

When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”

Read more here —> Kaffeine Buzz

Bulldog DM’s John Petrocelli on Bloomberg Markets Radio

Bulldog DM CEO and founder, John Petrocelli was a guest on Bloomberg Radio discussing the music festival live streaming market.  Bloomberg host Cory Johnson talks to John about live streaming, specifically at music festivals- what works, what does not work, summer music, spending trends, social sharing, FOMO, etc.

Listen here –> Bloomberg Markets

Bulldog DM panel at SXSW 2018 approved for voting

Bulldog DM’s SXSW panel: The Cure for FOMO Live Streaming of Music Festivals has been approved for voting by the public. The panel features two leading executives from two of the world’s top music promoters in AEG and LiveStyle, Inc. and as well as top journalist Kim Owens. Panelists will discuss the strategy and mechanics of live streaming some the most popular music festivals in the US and Europe. 

Vote here —> SXSW Panel Picker


AOL set to live stream Outside Lands

This weekend, Outside Lands will be returning for its 10th year with some of the top names in the music industry. The headliners plan to be Metallica, The Who, Gorillaz, Lorde, and a Tribe Called Quest. The full lineup can be seen in the video below:


Outside Lands will once again take place at the serene Golden Gate Park in San Francisco. Golden Gate Park is home to many natural attractions like the Botanical Garden, Conservatory of Flowers, and the Japanese Tea Garden. Outside Lands attendees will have the ability to tour areas that connect people to Earth’s biological diversity.

In order to preserve the natural ecosystem of Golden Gate Park, Outside Lands organizers have set up festival recycling stations. Outside Lands attendees will be able to obtain free water refills at the “Polo Field” and “Eco Lands” water refillable stations. Outside Lands plans to be the most environmentally friendly festival in the world.

Tickets for Outside Lands are available to purchase at 3 Days ticket passes are sold out, however, single day tickets are still available for purchase. The Prices range from 149.50 – 345.00.

If you can’t score a ticket, you can still witness the live stream at: AOL Outside Lands Live Stream. It will take place at August 11 – 13, 4:00-7:30 PM PST.

Readers who are looking to gain more insight into live streaming events can see Bulldog DM’s work at:

Livestreaming in China Heads Toward a Blowout

A third to a half of China’s Internet population sometimes watches livestreams. Credit Suisse estimates that the sector —which generates money through virtual tips, advertising, and tempting shoppers on platforms such as Alibaba’s Taobao— will be worth $5 billion by the end of this year.

Read more at Bloomberg

Okeechobee Announces 2018 Dates

From March 1-4, Okeechobee music festival will be heading back to Sunshine Grove, FL, for its third year.

Last years Okeechobee, featured the music artists Kings of Leon, Usher & The Roots, Bassnectar and The Lumineers, Solange, Rae Sremmurd, Young The Giant, Anderson .Paak & The Free Nationals, D.R.A.M., and many more. If you wish to attend a music festival with an eclectic group of music artists, then you can purchase Okeechobee “Loyalty” pre-sale tickets on July 17th or the “Early Bird” pre-sale tickets on July 18th. However, previous Okeechobee attendees will receive a link to purchase “Loyalty” tickets before new attendees.

Loyalty and Early Bird passes can include:

• 4 Day GA Pass
• The Eternal Sunshine VIP Experience (4 Day Pass)
• GA Car Camping Parking Pass
• GA RV Parking Pass
• GA RV + Companion Vehicle Parking Pass
• VIP RV Parking Pass
• VIP RV Parking Pass + Companion Vehicle
• Day Parking Pass

More information about Okeechobee can be found at

Okeechobee 2017 aftermovie

Ariana Grande, Katy Perry, and Justin Bieber set to play One Love Manchester

On Sunday (June 4th), Ariana Grande will be holding the “One Love Manchester” charity concert at the city’s Old Trafford cricket ground. The lineup for the concert plans to be Coldplay, Katy Perry, Justin Bieber, Miley Cyrus, Usher, Niall Horan, Take That, and Pharrell Williams.


One Love Manchester aims to promote a message of how love must persevere in turbulent times. Ariana Grande wrote in an online statement, “We will not quit or operate in fear, we will not let this divide us, we won’t let hate win.”

Tickets for One Love Manchester will go on sale June 1 and can be purchased at People who were at the original Manchester concert can register for a free ticket at All proceeds will go to the British Red Cross Society and help those were affected by the bombing.

If you cannot acquire a ticket, you will still be able to watch the concert on BBC TV, Capital Radio Networks, and BBC Radio. A live stream will also be available, however, the provider is TBD.





Bulldog DM to lead the live streaming panel at Digital Hollywood Spring 2017

Bulldog DM will once again curate the discussion around one of the hottest touch points in media today: live streaming. The Digital Hollywood panel will feature Bulldog DM CEO & Founder John Petrocelli who will be joined by AEG’s Raymond Leon Roker who now oversees AEG Studios, YouTube’s Global Head of Music Sponsorship’s Brian Anderson, Devon Copley Head of Product, VR Platform, Nokia Technologies; Peter Csathy, Founder and Chairman, CREATV Media and leading industry journalist Kim Owens.
Read more here —> Digital Hollywood

Live concerts are music tech’s next frontier

67 percent of livestream viewers are more likely to buy a ticket to a concert/event after watching a livestream of that concert/event or a similar one. Jordan Zachary, chief strategy officer of ticket sales company Live Nation, said the company’s data shows that consumption of live content increases a fan’s desire to attend the concert: “Research shows that millennials highly value live experience, and we believe live attendance will continue to grow globally.”

Read more here —> Venture Beat