News

Bulldog DM powers Coca-Cola’s live stream of Vive Latino music festival: article

Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.

Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.

“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”

When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”

Read more here —> Kaffeine Buzz

Bulldog DM to lead the live streaming panel at Digital Hollywood Spring 2017

Bulldog DM will once again curate the discussion around one of the hottest touch points in media today: live streaming. The Digital Hollywood panel will feature Bulldog DM CEO & Founder John Petrocelli who will be joined by AEG’s Raymond Leon Roker who now oversees AEG Studios, YouTube’s Global Head of Music Sponsorship’s Brian Anderson, Devon Copley Head of Product, VR Platform, Nokia Technologies; Peter Csathy, Founder and Chairman, CREATV Media and leading industry journalist Kim Owens.
Read more here —> Digital Hollywood

Live concerts are music tech’s next frontier

67 percent of livestream viewers are more likely to buy a ticket to a concert/event after watching a livestream of that concert/event or a similar one. Jordan Zachary, chief strategy officer of ticket sales company Live Nation, said the company’s data shows that consumption of live content increases a fan’s desire to attend the concert: “Research shows that millennials highly value live experience, and we believe live attendance will continue to grow globally.”

Read more here —> Venture Beat

Coachella 2017 will livestream sets by Radiohead, Lady Gaga, Kendrick, Bon Iver, Future & more – 51 artists

Coachella 2017 is just around the corner, happening the weekends of April 14-16 and April 21-23. For those of you not making it out to the desert to experience Coachella in person, you can stream several sets online at Coachella’s YouTube page. 51 artists are currently confirmed for the livestream, including headliners Radiohead and Kendrick Lamar.

Read More —> at Brooklyn Vegan

KaaBoo Festival Announces Red Hot Chili Peppers and Muse as Headliners

Kaaboo music festival has just announced its lineup and it’s filled with some of the top names in the music industry. The Kaaboo headliners plan to be Red Hot Chili Peppers, Pink, Tom Petty & The Heartbreakers, Muse, and Weezer. The rest of the music artists can be seen in the video below:

 

Kaaboo will be taking place from Sept. 15 -17 at the Del Mar Racetrack + Fairgrounds, just north of San Diego on the Southern California coast. The beautiful scenery of Del Mar and cleanliness of the Kaaboo festival grounds has dubbed Kaaboo as the “anti-dirt” festival. The producers for Kaaboo aimed to make it the most comfortable festival experience in the world.

Kaaboo passes are available to purchase at www.Kaaboodelmar.com. VIP passes will have access to artist meetup lounges, preferred comedy club seating, complimentary parking, car service, and exclusive stage viewing at the Mercedes-Benz Sunset Cliffs Main Stage.

Is Live Video the Future of Content Marketing?

In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.

The leaders of Twitter followed by launching their own Periscope-powered live video feature in late 2016.

But what is it about live video that’s making social media giants clamber towards it with such haste? And more to the point, what does this all mean for content marketing?

Read more at CMSWire

Bulldog DM to speak at NAB 2017 on the future of live streaming

The live streaming industry will again take center stage at the country’s top broadcaster conference in NAB and Bulldog DM CEO John Petrocelli will participate in a panel discussion entitled: The Future of Live Streaming (Mon, 4/24, 3:50pm-4:25pm) 

Panel details:  NAB Live Streaming 2017 Panel

Live streaming has soared in popularity as content providers and brands have recognized how much viewers value immediacy and interactivity. With major players like Facebook, YouTube and others investing heavily in live streaming, rapid growth is expected. Learn how technology, business models, networks and devices are creating a solid foundation for live streaming’s success.

 

Tortuga Festival Announces Single-Day Ticket Offer

According to event promoter Huka Entertainment, Tortuga music festival single-day tickets will be going on sale this Friday, Feb. 24th. The tickets will be sold at 10 AM on www.tortugamusicfestival.com/tickets. You can view their promotional video below:

Currently, all tickets are sold out except 3-day regular general admission and 3-day VIP passes. The ticket prices range from $250 – 1,000. Tortuga will also be giving a portion of their ticket sales to their charity “Rock The Ocean Foundation.”

Tortuga will be a multi-stage festival and host the following artists:

Friday, April 7:  Luke Bryan, Darius Rucker, Brett Eldredge, G Love and Special Sauce, Jordan David and the Marcus King Band, Delta Rae, Kane Brown, and High Valley.

Saturday, April 8:  Chris Stapleton, Nelly, Dustin Lynch,  Brett Young, Maren Morris, Russell Dickerson and Ashley McBryde, Granger Smith, Daya, Steve Moakler, Chris Lane, and Brooke Eden.

Sunday, April 9: Kenny Chesney, Alan Jackson, Old Dominion, LoCash,, Slightly Stoopid, Luke Combs, Michael Ray, Drake White & the Big Fire, Jon Langston, RaeLynn, Brandon Lay, and Quaker City Night Hawks.