Bulldog DM powers Coca-Cola’s live stream of Vive Latino music festival: article

Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.

Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.

“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”

When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”

Read more here —> Kaffeine Buzz

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Live Streaming Today and Tomorrow panel at Streaming Media West featuring Bulldog DM

The final panel of the Live Streaming Summit at Streaming Media West featured an informative discussion about the overall live streaming market.  Bulldog DM along with LinkedIn, Streamlabs, NAB, and the NHRA participated in the conversation.

SMW 2017

Read more her—> Streaming Media West

Bulldog DM interview: Building a Brand through live streaming

Informative interview with Bulldog DM’s John Petrocelli: “John talked to us about how the live streaming market has evolved during the last decade and how brands are using it to deliver more engaging live music experiences. He also shared some ways bands just starting out can use live video to spread the word about their music and build their brands.”

music consultant

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Kendrick Lamar and Foo Fighters Headline Voodoo Festival

From Oct. 27 -29, Voodoo music festival will be taking place at City Park, New Orleans. Voodoo attendees will be celebrating their Halloween weekend with the music headliners Kendrick Lamar, Foo Fighters, the Killers, LCD Sound System, and DJ Snake. The entire lineup can be seen on the flyer below:

This year, Voodoo aims to continue their tradition of creating a spooky fun atmosphere. Voodoo attendees will be able enjoy their favorite music artists and the creepy decor of the festival. Voodoo has rounded up some of the most renown artists to implement unique art installations of living dead in a cemetery.

If you aren’t thrilled by the music or art installations, you will still have the opportunity to enjoy a large variety of events and activities. Voodoo festival plans to include an arcade, craft beer hall,  wine lounge, small music dens, a craft market, and even a roller coaster. The abundance of activities and shops will easily satisfy every festival attendee.

GA, VIP, and Platinum tickets for Voodoo fest are still available to purchase at VIP and Platinum tickets will get you preferable viewing areas, VIP rooms, express lanes, and air conditioned flushable rooms.

In case if you can’t make it to Voodoo this year, you will still be able to watch the live stream at Voodoo festival’s homepage.

If you are interested in learning more about live streaming, you can visit Bulldog DM’s work.