Sony

Viewing posts tagged Sony

Bulldog DM powers Sony Set The Stage livestream

Long time Bulldog DM client Sony turned to Bulldog DM to help power their innovative music experience ‘Set The Stage’ where music fans help co-create content with some of their favorite Sony Music Entertainment artists, including The Kid LAROI, BIA and Tate McRae. The artists will each invite their followers to participate in the “Set The Stage” challenge. Fans will be able to submit artwork of the artist’s song lyrics that will then be turned into dynamic, visual works that the artists will perform within during their “Set The Stage” live video performance. The performance videos with 360 Reality Audio, production diaries and unreleased behind-the-scenes content of all three live performances will be shot with Sony’s flagship digital cinema camera – the VENICE 2 and FX9 full-frame cameras, and will be released throughout the campaign and livestreamed on Sony’s YouTube channel.

Screen Shot 2022-03-08 at 8.11.16 AM

Learn more about Set The Stage –> Sony invites fans to new brand campaign “Set The Stage” with The Kid LAROI

Bulldog DM client Sony Debuts Virtual Reality Mapping Technology in Groundbreaking Music Video at SXSW

Technology, media, marketing and music professionals from all over the globe converged at SXSW once again and the must see experience for music was Sony’s Lost In Music with the live stream being powered by Bulldog DM. Sony unveiled an innovative VR music video experience featuring Lost In Music artist Khalid.  Sony artists Tinashe, Lo Moon, Noah Cyrus, Cam, Caitlyn Smith, Morgan Saint, The Accidentals, Olivia Noelle, A. Chal, Leikeli47 were featured in the live stream on Facebook bringing viewers inside the Lost In Music experience for some incredible performances.

kahlid sxsw

 

Read more at —> Adweek

Bulldog DM Announces Turnkey Facebook Livestreaming Suite for Brands, Agencies and Marketers

BDM-logo-350

The live streaming agency will provide best practice services and strategy to help advertisers optimize their Facebook live events and experiences

 (Los Angeles/New York February 13, 2018) – Bulldog DM, the world’s first and most experienced live streaming agency today announces a full practice solution for brands and marketers looking to connect and engage viewers via Facebook Live. The approach will help brands build impactful live streaming strategies and provide all of the necessary services to bring the experiences to life.

Bulldog DM has a rich and deep history in the premium live streaming market that includes the past five years since the company’s launch but also extends back to the founder and CTO leading the live streaming business at AEG under the AEG Digital Media banner.

In that time the live streaming market has exploded creating growing demand from viewers, content owners, brands and platforms to offer and experience collaborative and participatory live streamed broadcasts. As the connected device market continues to accelerate in parallel with the development of social media platforms viewers have gravitated to live streamed experiences they can enjoy on their connected devices and tune-in in real time with fellow participants.

Facebook’s launch of live streaming and their Facebook Live product has elevated the market demand for live content experiences. Facebook has reported that live video is watched three times longer and delivers six times as many interactions as video on demand.

In response to this demand and based on client and brand feedback Bulldog DM has taken their best practice live streaming stack and created a turnkey strategy specifically for Facebook Live. Bulldog DM has executed dozens of live streams on the Facebook Live platform for major brands and content owners and has keen insight into how brands can best position themselves for successful Facebook Live strategies.

Bulldog DM powered Facebook live streaming projects and clients include:

  • Coca-Cola’s presentation of the iconic Vive Latino Music Festival in Mexico City with performances from six stages throughout the weekend.
  • Sony’s 2018 Lost In Music experience featuring live streamed performances combing Sony artists and groundbreaking Sony technology including Khalid and G-Eazy. Bulldog DM will produce and power Sony’s Lost In Music experience showcase for two nights at the upcoming SXSW conference.
  • The NFL’s Touchdown Celebration of the Year where the NFL allowed fans to vote in real-time and select the best team touchdown celebration from the 2017 season. Keegan-Michael Key hosted the live-streamed broadcast from the Pro Bowl in Orlando on the NFL’s Facebook page with interactive viewer features, comments and polling.
  • Plus numerous other live concerts, events, and experiences

Digital media leading expert and author Peter Csathy, Chairman of CREATV Media added “There is no denying the growth and appeal of live streaming and Facebook’s mission critical role in the market. Bulldog DM has emerged as a trusted expert in this hot market with a compelling track record and almost unmatched skill set. We expect to see continued growth in the live streaming market this year and next with Facebook being a focal point and priority for content creators and brands.”

Bulldog DM sees the advertising industry in the throes of significant transition as it faces new challenges to traditional approaches and how live streaming can address those challenges.

“Brands and agencies are running up against the roadblocks of cord cutting, ad blocking and brand safety which are adversely impacting their advertising efficacy and precluding them from connecting with consumers. Live streaming is the key way to overcome those challenges and reach and more importantly engage viewers. We have unrivaled history in this market and our live streaming best practices remove the guesswork and heavy lifting for brands, agencies and content owners. As a platform that was founded on engagement we see Facebook as a cornerstone component for marketers and their live streaming strategies. We help brands move their traditional budgets to live streaming and can help them both be successful and obtain the engagement they so desire” said Bulldog DM founder and CEO John Petrocelli.

The Bulldog DM Facebook Live strategy will run the gamut from leading live video and streaming producers with pedigrees in broadcast television to Grammy-winning live music producers. The technical services and management component includes best practice services, equipment and technology for transmitting, encoding and near-real-time publishing of live HD video streams. Bulldog will also facilitate optimization of the user experience to create stronger viewer engagement via interactive calls to action and real-time user polling.

About Bulldog DM

 

Bulldog DM is the world’s first and most experienced live streaming agency.   We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices.  We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis to achieve reach, engagement and metrics.  Our goal is to connect today’s digitally engaged consumer to the world’s top live content.

Our team has facilitated the most watched and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true live connection to today’s digitally savvy content consumer.

 Media Contact

Kerri Brusca

kerribrusca@hotmail.com

(845) 893-7427