Long time Bulldog DM client Sony turned to Bulldog DM to help power their innovative music experience ‘Set The Stage’ where music fans help co-create content with some of their favorite Sony Music Entertainment artists, including The Kid LAROI, BIA and Tate McRae. The artists will each invite their followers to participate in the “Set The Stage” challenge. Fans will be able to submit artwork of the artist’s song lyrics that will then be turned into dynamic, visual works that the artists will perform within during their “Set The Stage” live video performance. The performance videos with 360 Reality Audio, production diaries and unreleased behind-the-scenes content of all three live performances will be shot with Sony’s flagship digital cinema camera – the VENICE 2 and FX9 full-frame cameras, and will be released throughout the campaign and livestreamed on Sony’s YouTube channel.
Learn more about Set The Stage –> Sony invites fans to new brand campaign “Set The Stage” with The Kid LAROI