Bulldog DM founder and CEO John Petrocelli recently joined an expert lineup of industry thought leaders for the Streaming Media Connect panel, “Fans Forward: Creating Lean-In Engagement With Personalized, Next-Gen Sports Streaming Experiences.”
Moderated by Chris Pfaff (CEO, Chris Pfaff Tech Media), the panel featured Petrocelli alongside Rob Koenen (Co-Founder & CBO, Tiledmedia), Joe Caporoso (President, Team Whistle), and Pete Scott (CSO, Play Anywhere). The discussion focused heavily on how next-generation streaming platforms are moving beyond traditional broadcast methods to deliver deeply individualized and interactive sports experiences.
Petrocelli shared insights on how the sports livestreaming market is hitting an all-time high, driven by mainstream streaming platforms prioritizing live programming. He emphasized that the future of live broadcasting relies on turning the viewer’s screen into a highly personalized storefront where sponsorship, interactivity, and commerce respond directly to user behavior in real time.
Watch the full panel discussion here: Fans Forward: Creating Lean-In Engagement With Personalized, Next-Gen Sports Streaming Experiences.