Bulldog DM’s live streaming work with Hyundai was featured in Ad Age’s article about the changing world of the auto show. Bulldog and Hyundai collaborated to amplify the debut of the all-new 2020 Hyundai Sonata and first-ever Hyundai Venue and share the experience in real time with viewers around the world. The big event from the Javitz Center at the New York Auto Show was live streamed simultaneously on YouTube, Facebook, Twitter, Instagram, and Hyundai.com. After the reveal Hyundai offered a Bulldog DM produced live stream of SVP of Design, SangYup Lee’s walk through of the all-new Hyundai Venue + 2020 Sonata sharing noteworthy insights of features and specifics.
The result for Hyundai: 260 Million impressions.
Read the article here: AdAge: THE MARKETING CHALLENGE OF RETHINKING THE AUTO SHOW