AT&T’s Block Party experience at the Final Four culminated in a breathtaking concert by alternative rock icons, Arcade Fire from their adopted home city of New Orleans. AT&T offered viewers a curated live, choose your view concert experience from the AT&T 5G Concert Lens powered by Bulldog DM. Fans enjoyed instantaneous and immediate camera angle switching and stereo audio during the Arcade Fire set that regularly switched from black and white to color. Fans were also treated to sets from King Princess and Preservation Hall Jazz Band with aspects of the production workflow shot on Samsung’s new Galaxy S22 Ultra devices. The experience was simulcast on both AT&T and Arcade Fire’s instagram accounts using Bulldog DM’s premium IG live capability.
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