Bulldog DM partnered with Amazon Ads and OMD UK to power live audience discovery for a historic, record-breaking activation: “Night at Premier Inn.” Marking the first time a UK hospitality brand has executed a bespoke campaign on Twitch, the unscripted, 10-hour live broadcast transformed a secret Premier Inn location into a hub for live entertainment and brand storytelling.
Hosted by popular creator Danny Aarons, the broadcast ran from 4:00 PM to 2:00 AM, blending two interconnected interactive experiences. With zero rehearsal and no script, the campaign relied on raw, spontaneous moments to captivate a live digital audience that stayed along for the entire ride.
To ensure a live event of this scale reached maximum visibility, Bulldog DM deployed its proprietary Tune In technology. Because in-the-moment discoverability is the biggest challenge for live broadcasts, Tune In was used to capture real-time viewer attention. By running targeted live-video discovery units across gaming apps and digital mobile platforms, Bulldog DM effectively notified and channeled highly engaged, connected consumers directly to the Twitch hub exactly as the action unfolded.
Missed the groundbreaking, record-breaking live event? Check out the VODs below to see how live entertainment and hospitality converged:
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VOD (8:00 PM to 2:00 AM): Watch Here