How Linkin Park used creative strategy to solve their most important moment: livestreaming
The Big Execution: a live-streamed concert reveal (powered by Bulldog DM) simultaneously giving fans:
– The new singer performing before we knew her name
– A full hour of Linkin Park playing their hits
– A brand new song
– An album announcement
– A world tour announcement
– A music video drop
Read more–> How social media saved Linkin Park