Bulldog News

Bulldog DM Founder and CEO, John Petrocelli, was on the ground in Los Angeles as a guest at the official launch of Three Hearts Rum, the new super-premium spirit founded by Johnny Depp and Bobby DeLeon. Held at the historic Wilshire Ebell Theatre, the star-studded event brought together icons from the worlds of music and film, including Steven Tyler, Jerry Bruckheimer, Beck, and Josh Homme.

Attending to support the intersection of premium brand storytelling and live entertainment, Petrocelli joined industry leaders to celebrate the “No Fear. No Malice. No Envy.” philosophy behind the seven-year-aged Caribbean rum. The evening featured a performance by Matteo Bocelli and a deep dive into the craftsmanship behind the brand. Bulldog DM continues to stay at the center of the innovators and creators shaping today’s lifestyle and entertainment landscape.

Read more –> Johnny Depp Launches Three Hearts Rum Brand

Bulldog DM founder John Petrocelli joined Alex Marxs podcast for a deep dive into the evolving landscape of live engagement and the “Participation Economy.”

They discussed the critical shift from passive viewership to active, interactive experiences, and how global powerhouses like Netflix and Amazon are leaning into live events to drive deeper audience connection. John also shared insights into the “playbook” for brands looking to leverage live commerce and real-time interactivity.

Watch the full interview here –>
Live Streaming & Live Shopping: How Brands Turn Viewers into Buyers w/ John Petrocelli

Bulldog DM founder and CEO John Petrocelli recently joined host Dave Gulas on the Beyond Fulfillment podcast to discuss the rapid evolution of the livestreaming landscape. As the industry shifts toward the “Participation Economy,” the conversation highlights how Bulldog DM helps global brands move beyond passive social broadcasts to create high-fidelity, interactive live experiences.

During the episode, Petrocelli explores the strategic necessity of “glass-to-glass” quality and how Bulldog DM’s turnkey solutions enable brands to build owned, white-labeled destinations that drive deep audience engagement and measurable ROI.

Watch the full conversation here –> Beyond Fulfillment: The Future of Live Digital Experiences

Bulldog DM founder and CEO John Petrocelli recently joined host Carly Pepin on the Built for This podcast for an episode titled “From Coachella to TikTok Shop: Where Live Content Is Headed Next.”

Petrocelli explores how livestreaming has evolved from a niche capability into a central driver of the “Participation Economy.” Drawing on his work with icons like Prince and brands such as Apple and Coca-Cola, John discusses the shift from passive broadcasting to interactive, real-time engagement.

The conversation highlights the rise of live commerce and how platforms like TikTok Shop allow brands to drive direct revenue and collapse the sales funnel. From building adaptive teams to high-stakes production, this episode reveals what it takes to succeed in today’s rapidly evolving digital landscape.

Watch the full interview here –> From Coachella to TikTok Shop: Where Live Content Is Headed Next with John Petrocelli

Bulldog DM Founder and CEO John Petrocelli was recently featured in Bold Journey Magazine, discussing the evolution of sports broadcasting and the power of interactive fan experiences.

In the interview, Petrocelli highlights how Bulldog DM helps emerging properties—like the BFL amplify their experiences and drive discovery with livestreaming.

As BFL Founder and 2x Super Bowl Champion Tully Banta-Cain noted: “Partnering with Bulldog DM was the game-changer we needed. They didn’t just broadcast our game; they captured the soul of this new sport. In the ‘Patriots way,’ we focus on doing your job at the highest level—and Bulldog DM is doing exactly that for the future of sports media.”

Read the full interview at Bold Journey: Streaming the Future of Sports: John Petrocelli on Turning Niche Leagues into Global, Interactive Experiences

The Beach Football League (BFL) officially launched its 2026 season in Santa Monica, partnering with Bulldog DM for its first-ever professional livestream. Founded by 2x Super Bowl Champion Tully Banta-Cain, the BFL brought the intensity of pro sand football to a global audience.

Bulldog DM provided a comprehensive turnkey livestream production, ensuring the “BFL vs. A7FL All-Stars” matchup met elite broadcast standards.

By deploying Bulldog DM’s proprietary Tune In strategy, the event successfully drove a six-figure audience to the BFL YouTube viewing hub.

Watch the full replay here: BFL vs. A7FL All-Stars

Caterpillar partnered with Bulldog DM to expand the reach of its massive presence at CONEXPO 2026. Utilizing Bulldog DM’s Tune In technology, Caterpillar amplified its onsite activations from the “Operator Stadium” to a global audience.

By leveraging Tune In, Bulldog DM delivered a large, real-time engaged audience directly to Caterpillar’s livestreams. While CAT provided world-class content, Tune In solved the critical challenge of discovery, ensuring viewers were notified and directed to the broadcast the moment it went live.

Replay the livestreams here –> CAT CONEXPO