Bulldog News

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Bulldog DM powers Empire’s 15th anniversary celebration

Empire commemorated its 15th year as a music label and distributor with a special concert celebration at San Francisco’s Civic Center Plaza. Empire partnered with Bulldog DM to manage the livestream and deliver the 4 hour broadcast live on YouTube. The experience featured an appearance by SF mayor Daniel Lurie, Empire founder Ghazi Shami, and a line up of artists that included DJ Umami, Red Leather, Inayah, Poco Lee, Flygerian, Fireboy DML, Larry June and headliner Shaboozey.

Bulldog DM powers exclusive Laufey concert on TikTok

TikTok turned to Bulldog DM to produce, manage and power an exclusive concert by rising artist Laufey live from Grand Park in Los Angeles to celebrate her new record “A Matter of Time” and upcoming sold out arena tour. The stunning concert was sponsored by Fiji Water and offered special merch to viewers through TikTok Shop making this a truly ground breaking concert livestream.

Watch the recap -> A Very Laufey Day live on TikTok

Bulldog DM amplifies Global Gaming League’s SZN ZERO livestream

Global Gaming League’s exciting launch blended gaming, celebrity, music and culture for an electrifying livestream featuring a gaming battle and showdown between two teams led by music superstars T-Pain and NE-YO. GGL partnered with Bulldog DM to meet viewers where they are to drive real time discovery of the YouTube livestream using Bulldog DM’s audience development tool Tune In.

Read more here –> Ne-Yo Beats T-Pain At Global Gaming Kick-Off In Las Vegas

Bulldog DM joins Performance Driven Marketing Institute’s panel: Social Shopping Grows Up

Bulldog DM founder John Petrocelli joined PDMI’s Season Seminar Series featuring thought leaders from across the marketing, media and adverting industries with a core focus on direct to consumer. The Performance-Driven Marketing Institute (PDMI) is dedicated to promoting, protecting, and advancing its members in the performance-driven and direct-to-consumer marketing world through networking, education, advocacy, and marketing. The panel focused on the expanding world of social shopping and Bulldog DM provided insights into the exploding market of ecommerce livestreaming.

Watch the panel here: Social Shopping Grows Up

Bulldog DM powers interactive 2025 BET Awards red carpet preshow livestream

Ahead of the BET Awards hosted by Kevin Hart, BET delivered an entertaining 2 hour red carpet experience featuring interviews, performances, special guests, celebrities and a live look behind the scenes into the VIP lounge. The preshow was sponsored by McDonald’s and broadcast on BET’s YouTube channel. BET turned to their long time partner, Bulldog DM, to enable an interactive and branded livestream for McDonald’s that featured an in stream ticker with key fan comments from the chat, custom graphics integration and a real time participation meter that asked viewers if they had tried McDonald’s McCrispy Strips – transforming the viewer into a participant and driving anticipation for the awards broadcast.

Watch the replay on BET’s YouTube channel –> 2025 BET Awards Red Carpet experience

Bulldog DM to co-produce Fantastic Reality, a first of its kind VTuber festival

Bulldog DM and select parters will produce an innovative and ground breaking experience that combines VTubers with a live band in a brick and mortar venue to create Fantastic Reality, a festival and celebration of VTuber artists. VTubers are an emerging concept that features virtual characters who have developed massive and hyper engaged fandoms. Bulldog DM and its partners will bring these characters into an IRL experience on a professional stage in a Hollywood venue with a live backing band.

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Read more at Billboard –> Virtual Artist Ironmouse to Perform at Upcoming Mixed-Reality 3D Live Event in Los Angeles

Linkin Park wins Webby Award for Bulldog DM powered livestream

Linkin Park’s return and reunion livestream experience “From Zero” has won a Webby Award for best ‘Social Event and Livestream’. The experience featured a stunning full concert performance heralding their return, release of new music, a new music video, a new tour, an onsale of the tour and their new lead vocalist Emily Armstrong – delighting their global fan base. Bulldog DM facilitated the livestream, extending the broadcast to YouTube, Facebook, Twitch, Instagram and TikTok as well as linkinpark.com. Clips of the performance went viral certain songs achieving over 40M views as Instagram reels and the full broadcast has been viewed by over 13 million people on the band’s YouTube channel. This is the 9th Webby that Bulldog DM related projects have garnered.

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Watch the replay on Linkin Park’s YouTube channel –> From Zero