Bulldog News

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Bulldog DM to speak at Streaming Media 2025 conference on brands and streaming

Bulldog DM founder John Petrocelli will participate in a panel at the 2025 Streaming Media conference at the Fairmont Miramar hotel in Santa Monica on October 8th. The panel entitled “The Future of Brand Integration and Sponsorship in Streaming” will address: brand integration today going beyond mere product placements or commercial breaks, creating organic connections between content and brand experiences with sponsored content, co-branded shows, and interactive experiences. This session will dig into the ways brands are embedding themselves in video content.

Watch the panel here –> The Future of Brand Integration and Sponsorship in Streaming

Bulldog DM powers Doja Cat’s “Stranger” video premiere on YouTube

YouTube brought Doja Cat’s new video “Stranger” to the masses with a special live premiere experience from Mercer Labs in New York and Bulldog DM captured all the action in a pre-premiere livestream celebration. The livestream featured Doja Cat entering the experience in Mercer’s Museum Art and Technology, greeting her fans, discussing her new record and announcing the video.

Visit Doja Cat’s YouTube channel –> Countdown to “Stranger” with Doja Cat Live!

Bulldog DM powers Qualcomm Summit 2025 livestream

Qualcomm once again turned to Bulldog DM to power 3 days of keynotes, fireside chats and product announcements live from Maui. This year’s Snapdragon Summit detailed the extensive innovation of the Snapdragon platform and how it will empower AI driven advancements for both creators and business users. Bulldog DM assisted with livestreams across both YouTube and LinkedIn.

Watch Snapdragon Summit 2025 on YouTube –> Snapdragon Summit

Bulldog DM powers Empire’s 15th anniversary celebration

Empire commemorated its 15th year as a music label and distributor with a special concert celebration at San Francisco’s Civic Center Plaza. Empire partnered with Bulldog DM to manage the livestream and deliver the 4 hour broadcast live on YouTube. The experience featured an appearance by SF mayor Daniel Lurie, Empire founder Ghazi Shami, and a line up of artists that included DJ Umami, Red Leather, Inayah, Poco Lee, Flygerian, Fireboy DML, Larry June and headliner Shaboozey.

Bulldog DM powers exclusive Laufey concert on TikTok

TikTok turned to Bulldog DM to produce, manage and power an exclusive concert by rising artist Laufey live from Grand Park in Los Angeles to celebrate her new record “A Matter of Time” and upcoming sold out arena tour. The stunning concert was sponsored by Fiji Water and offered special merch to viewers through TikTok Shop making this a truly ground breaking concert livestream.

Watch the recap -> A Very Laufey Day live on TikTok

Bulldog DM amplifies Global Gaming League’s SZN ZERO livestream

Global Gaming League’s exciting launch blended gaming, celebrity, music and culture for an electrifying livestream featuring a gaming battle and showdown between two teams led by music superstars T-Pain and NE-YO. GGL partnered with Bulldog DM to meet viewers where they are to drive real time discovery of the YouTube livestream using Bulldog DM’s audience development tool Tune In.

Read more here –> Ne-Yo Beats T-Pain At Global Gaming Kick-Off In Las Vegas

Bulldog DM joins Performance Driven Marketing Institute’s panel: Social Shopping Grows Up

Bulldog DM founder John Petrocelli joined PDMI’s Season Seminar Series featuring thought leaders from across the marketing, media and adverting industries with a core focus on direct to consumer. The Performance-Driven Marketing Institute (PDMI) is dedicated to promoting, protecting, and advancing its members in the performance-driven and direct-to-consumer marketing world through networking, education, advocacy, and marketing. The panel focused on the expanding world of social shopping and Bulldog DM provided insights into the exploding market of ecommerce livestreaming.

Watch the panel here: Social Shopping Grows Up

Bulldog DM powers interactive 2025 BET Awards red carpet preshow livestream

Ahead of the BET Awards hosted by Kevin Hart, BET delivered an entertaining 2 hour red carpet experience featuring interviews, performances, special guests, celebrities and a live look behind the scenes into the VIP lounge. The preshow was sponsored by McDonald’s and broadcast on BET’s YouTube channel. BET turned to their long time partner, Bulldog DM, to enable an interactive and branded livestream for McDonald’s that featured an in stream ticker with key fan comments from the chat, custom graphics integration and a real time participation meter that asked viewers if they had tried McDonald’s McCrispy Strips – transforming the viewer into a participant and driving anticipation for the awards broadcast.

Watch the replay on BET’s YouTube channel –> 2025 BET Awards Red Carpet experience