Veteran agent and former WME head of music Marc Geiger says the live-music business will rebound in a big way once the coronavirus pandemic recedes.
Read more on Variety –> Marc Geiger Says Live Music’s Recovery Will Be a ‘Roaring 20s’ of Prosperity
The broadcast generated 1.75bn impressions; sparked 168% more tweets than the previous record battle
According to a new report from Streamlabs and Stream Hatchet, Twitch saw a massive 62.7% increase in hours watched from Q1 2020 to reach 5 billion hours watched in the second quarter.
Read more –> Tech Crunch
When COVID-19 lockdowns began in March, the sudden necessity of livestreamed performances created a rush of attention from housebound music fans. From Global Citizen’s celeb-packed “One World: Together at Home” to Instagram Live’s wildly popular hip-hop/R&B hitmaker showdowns, these sets were a rare shared experience in quarantine.
Read more –> LA Times
According to StreamElements and Arsenal.gg, the live-streaming sector grew a full 45 percent between March and April; year over year, the industry is up by 99 percent.
Read more –> The Verge
The singer-songwriters’ combined streams rise from 2 million to 6 million after Saturday’s event.
Read more–> Billboard
“Live” thrives on Twitter
Since January 2020, there has been a 9X increase in Tweets about virtual events. In fact, in 2020 alone, nearly 50% of internet users are expected to live-stream content.
Throughout 2019, we experienced a massive surge of brands coming to the platform to host live streams. In fact, over 115 brands hosted live streams with 80 million live viewers and more than 865,000 hours watched.
Read more –> Twitter
The intensity of livestreaming activity among the world’s biggest stars will soon change the landscape of music sponsorship — at least for now, according to Marcie Allen, founder/president of MAC Presents, an agency that connects corporations with artists and events. No major deals have emerged yet, but “the floodgates are beginning to open,” says Allen. “Everyone’s trying to figure out what works best. All the conversations are happening.”
Read more –> Billboard
The live-streaming platform has been looking to distance itself from major competitors like Twitch. Partnering with Drake is certainly one way to do it.
Read more –> Fast Company
By the middle of last year, China had more than 425 million livestreamers nationwide.
Read more –> CNBC