“Live” thrives on Twitter
Since January 2020, there has been a 9X increase in Tweets about virtual events. In fact, in 2020 alone, nearly 50% of internet users are expected to live-stream content.
Throughout 2019, we experienced a massive surge of brands coming to the platform to host live streams. In fact, over 115 brands hosted live streams with 80 million live viewers and more than 865,000 hours watched.
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