Read the new Streaming Media article written by Bulldog DM CEO, John Petrocelli, at: www.streamingmedia.com. Learn about Bulldog DM’s role in the live streaming industry and what knowledge is needed to succeed in the live streaming industry.
Media and Technology thought leader CREATV Media has published their list of 10 hot, new media/tech companies and Bulldog DM has made the prestigious list. CREATV Media is a Leading & Highly Connected Media, Entertainment & Technology M&A, Business Development & Advisory Services Firm and knows their stuff.
Read more at —-> CREATV Media
The live streaming agency will provide best practice services and strategy to help advertisers optimize their Facebook live events and experiences
(Los Angeles/New York February 13, 2018) – Bulldog DM, the world’s first and most experienced live streaming agency today announces a full practice solution for brands and marketers looking to connect and engage viewers via Facebook Live. The approach will help brands build impactful live streaming strategies and provide all of the necessary services to bring the experiences to life.
Bulldog DM has a rich and deep history in the premium live streaming market that includes the past five years since the company’s launch but also extends back to the founder and CTO leading the live streaming business at AEG under the AEG Digital Media banner.
In that time the live streaming market has exploded creating growing demand from viewers, content owners, brands and platforms to offer and experience collaborative and participatory live streamed broadcasts. As the connected device market continues to accelerate in parallel with the development of social media platforms viewers have gravitated to live streamed experiences they can enjoy on their connected devices and tune-in in real time with fellow participants.
Facebook’s launch of live streaming and their Facebook Live product has elevated the market demand for live content experiences. Facebook has reported that live video is watched three times longer and delivers six times as many interactions as video on demand.
In response to this demand and based on client and brand feedback Bulldog DM has taken their best practice live streaming stack and created a turnkey strategy specifically for Facebook Live. Bulldog DM has executed dozens of live streams on the Facebook Live platform for major brands and content owners and has keen insight into how brands can best position themselves for successful Facebook Live strategies.
Bulldog DM powered Facebook live streaming projects and clients include:
Digital media leading expert and author Peter Csathy, Chairman of CREATV Media added “There is no denying the growth and appeal of live streaming and Facebook’s mission critical role in the market. Bulldog DM has emerged as a trusted expert in this hot market with a compelling track record and almost unmatched skill set. We expect to see continued growth in the live streaming market this year and next with Facebook being a focal point and priority for content creators and brands.”
Bulldog DM sees the advertising industry in the throes of significant transition as it faces new challenges to traditional approaches and how live streaming can address those challenges.
“Brands and agencies are running up against the roadblocks of cord cutting, ad blocking and brand safety which are adversely impacting their advertising efficacy and precluding them from connecting with consumers. Live streaming is the key way to overcome those challenges and reach and more importantly engage viewers. We have unrivaled history in this market and our live streaming best practices remove the guesswork and heavy lifting for brands, agencies and content owners. As a platform that was founded on engagement we see Facebook as a cornerstone component for marketers and their live streaming strategies. We help brands move their traditional budgets to live streaming and can help them both be successful and obtain the engagement they so desire” said Bulldog DM founder and CEO John Petrocelli.
The Bulldog DM Facebook Live strategy will run the gamut from leading live video and streaming producers with pedigrees in broadcast television to Grammy-winning live music producers. The technical services and management component includes best practice services, equipment and technology for transmitting, encoding and near-real-time publishing of live HD video streams. Bulldog will also facilitate optimization of the user experience to create stronger viewer engagement via interactive calls to action and real-time user polling.
About Bulldog DM
Bulldog DM is the world’s first and most experienced live streaming agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis to achieve reach, engagement and metrics. Our goal is to connect today’s digitally engaged consumer to the world’s top live content.
Our team has facilitated the most watched and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true live connection to today’s digitally savvy content consumer.
Media Contact
Kerri Brusca
(845) 893-7427
Bulldog DM CEO John Petrocelli sat down with Business Rockstars – The Biggest Entrepreneur Platform On The Planet – to talk about the live streaming market and Bulldog DM.
Watch here —> Business Rockstars
Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.
Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.
“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”
When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”
Read more here —> Kaffeine Buzz
Bulldog DM’s work with Coca-Cola and bringing live VR and 360 streaming is highlighted in this informative article about innovation and the live music experience.
Read more here —> Kaffeine Buzz
Panelists went in-depth on the execution of successful streaming platforms using both Live and Video-On-Demand technologies to distribute and monetize programming and answered the most frequently asked question, “How do you get an audience?”
Read more here—> The Caucus for Producers, Writers and Directors
PWC recently estimated that by 2025, more than 90 million US viewers would stream a sports event at least once per month, a substantial increase from 2021’s 57 million streaming viewership results.
Read more–> Why Netflix and Amazon will dominate live sports
The Big Execution: a live-streamed concert reveal (powered by Bulldog DM) simultaneously giving fans:
– The new singer performing before we knew her name
– A full hour of Linkin Park playing their hits
– A brand new song
– An album announcement
– A world tour announcement
– A music video drop
Read more–> How social media saved Linkin Park
Three seasons in, its Prime Video streamer is averaging 13.2 million viewers per game — up nearly 40% from 2022.
Read more–> Amazon Thursday Night Football livestream growth
Metallica turned to Bulldog DM to premiere their Helping Hands concert fundraiser from the YouTube Theater live on their YouTube channel. This powerful benefit concert hosted by Jimmy Kimmel is in support of the band’s All Within My Hands Foundation, a non-profit, dedicated to creating sustainable communities by supporting workforce education, the fight against hunger, and other critical local services. The event featured guests Tom, Morello, Sammy Hagar, Michael Anthony, Joe Satriani, Kenny Aronoff, SistaStrings and Jeff Ament from Pearl Jam. Metallica delivered both a powerful electric set with classics like “Master of Puppets” and an intimate acoustic set.
Viewers are able to donate throughout the broadcast and the on demand replay.
Watch the replay on Metallica’s YouTube channel –> All Within My Hands
Linkin Park made a triumphant return to Brazil, home of one of their largest fan bases, with a sold out show from Allianz Parque in Sao Paulo. The band delivered a limited livestream of their full show live on YouTube on Friday night November 15 as they announced a world tour with Live Nation and released their new record, FROM ZERO, with Atlantic Records with Bulldog DM providing the livestream services.
Visit Linkinpark.com –> Linkinpark.com
Bulldog DM Founder and CEO John Petrocelli participated in a panel at Streaming Media Connect: “Engage and Grow: How to Succeed With Interactive Live Streaming.” The panel featured Fox, Play Anywhere, Parks Associates, Ring Digital and covered how interactive livestreams transform viewers into participants extending watch time and driving consumer engagement for brands – a key focus of marketers and content creators especially in the white hot sector of amplifying experiential marketing with livestreaming.
Visit Streamingmedia.com –> StreamingMedia.com
Netflix shunned live sports and events for most of its history. Advertising money changed everything.
Read more–> Netflix and livestreaming
Qualcomm turned to Bulldog DM again to deliver livestreams of the keynotes from multiple days of the 2024 Snapdragon Summit live from Maui. Snapdragon Summit showcases the future of Snapdragon technologies and innovation with key partners across the tech and mobile ecosystems. Day 1 was all about transforming smartphone experiences with Snapdragon 8 Elite
and Day 2 highlighted the future of automotive technology.
Watch the replay here –> Snapdragon Summit
Electronic superstar Illenium capped off three sold out nights at Brooklyn Mirage with a stunning livestream on Amazon Music powered and produced by Bulldog DM. The producer, DJ and songwriter lit up the stage and performed to a sold out crowd with all the action captured by an extensive production workflow that gave viewers a rich broadcast experience live on Amazon Music’s Twitch channel.
Watch the recap here –> Illenium live from Brooklyn Mirage
Starbucks Coffee at Home is partnering with high-energy music duo and long-time best friends, SOFI TUKKER, to host a celebratory Twitch live DJ streaming set.
Read more–> At Home With SOFI TUKKER
