Bloomberg Radio turned to Bulldog DM to get an update on the exploding world of live streaming. The Bloomberg business team spoke with founder John Petrocelli about the current state of live streaming and what to expect next.
Listen here –> Bloomberg Radio
When COVID-19 lockdowns began in March, the sudden necessity of livestreamed performances created a rush of attention from housebound music fans. From Global Citizen’s celeb-packed “One World: Together at Home” to Instagram Live’s wildly popular hip-hop/R&B hitmaker showdowns, these sets were a rare shared experience in quarantine.
Read more –> LA Times
On March 17th, Hyundai presented the 2021 bold new Elantra with a stunning live stream presentation ceremony broadcast to the world in real time. Working with Bulldog DM Hyundai extended the experience to Instagram, YouTube, Facebook, Twitter, LinkedIn and Hyundai.com. Automotive news reported that Hyundai was able to achieve a very noteworthy audience reach and tune in.
Please more here –> Automotive News
According to StreamElements and Arsenal.gg, the live-streaming sector grew a full 45 percent between March and April; year over year, the industry is up by 99 percent.
Read more –> The Verge
The singer-songwriters’ combined streams rise from 2 million to 6 million after Saturday’s event.
Read more–> Billboard
Bulldog DM Founder John Petrocelli will be interviewed by media expert and thought leader, Peter Csathy, Chairman of CREATV Media and regular contributor to Variety, Forbes, TechCrunch and Billboard. The conversation will cover all aspects of the live streaming medium and how it applies to both the music and marketing industries as well as their intersection.
See the interview on YouTube–> What Makes the Ideal Live Streaming Strategy for Artists and Brands Interview
Bulldog DM authors an article on what’s next for live streaming
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Read the article on LinkedIn –> Will Live Streaming Still Be Relevant After COVID-19?
“Live” thrives on Twitter
Since January 2020, there has been a 9X increase in Tweets about virtual events. In fact, in 2020 alone, nearly 50% of internet users are expected to live-stream content.
Throughout 2019, we experienced a massive surge of brands coming to the platform to host live streams. In fact, over 115 brands hosted live streams with 80 million live viewers and more than 865,000 hours watched.
Read more –> Twitter
Bulldog DM authors an article on how musicians can use live streaming best practices.
Read the article on Linked In –> How Musicians Can Build and Monetize an Audience Through Live Streaming
The intensity of livestreaming activity among the world’s biggest stars will soon change the landscape of music sponsorship — at least for now, according to Marcie Allen, founder/president of MAC Presents, an agency that connects corporations with artists and events. No major deals have emerged yet, but “the floodgates are beginning to open,” says Allen. “Everyone’s trying to figure out what works best. All the conversations are happening.”
Read more –> Billboard