In May, Netflix revealed that its ad-supported tier reaches more than 94 million users. It also teased new ad formats, including ones that appear when you pause what you’re watching. During an earnings call on Thursday, Netflix co-CEO Greg Peters confirmed that the company will roll out interactive ads in the “second half” of 2025.
Read more at The Verge
Bulldog DM Founder and CEO John Petrocelli participated in a panel at Streaming Media Connect: “Engage and Grow: How to Succeed With Interactive Live Streaming.” The panel featured Fox, Play Anywhere, Parks Associates, Ring Digital and covered how interactive livestreams transform viewers into participants extending watch time and driving consumer engagement for brands – a key focus of marketers and content creators especially in the white hot sector of amplifying experiential marketing with livestreaming.
Visit Streamingmedia.com –> StreamingMedia.com
Bulldog DM founder, John Petrocelli was a guest on Voices of Video to discuss what needs to happen on the stage or on the field to stream the largest music, corporate, and sporting events in the world. The discussion covered the business side of livestreaming and touched on the attitudes of brands and advertisers and what is needed to deliver a high-quality experience for viewers.
Watch here –> Voices of Video
Coca-Cola launched its first new permanent flavor in three years, with an AI driven, immersive taste experience from the Spiced Shop. Spiced Shop, designed using AI technology by Euphoria star Storm Reid, is a sensory experiential art installation celebrating Coca-Cola’s boldest innovation yet – Coca-Cola Spiced. Coke turned to Bulldog DM to power and execute the livestream amplifying the event to viewers everywhere. The livestream was hosted by Twitch personality, Chrissy Constanza on her and Coke’s Twitch channels. Bulldog DM provided all of the multi-camera video capture, managed technical services and management of the Twitch channel including support for interactive features.
Watch the recap here –> Coke Spiced
Bulldog DM Founder and CEO John Petrocelli participated in a panel at Streaming Media Connect. From ingest to encoding to delivery to monitoring, building a sound and streamlined end-to-end workflow is critical for any project. But when it comes to live events, one critical question remains: Will it scale? This panel looked at the challenges of maintaining quality and reliability and delivering impeccable streams that satisfy audiences and sponsors alike for tentpole events serving tens of thousands, or even millions, of viewers.
Watch here –> Streaming Media Connect
The finale of the Wells Fargo One Night Only series featured artist, musician, poet, activist, documentarian, and singer-songwriter Michael Franti live from The Factory in Deep Ellum in Dallas. Bulldog DM enabled a live multi-camera production along with a white labeled microsite viewing hub with co-distribution to the artist’s Instagram account and to Twitter. One Night Only presented by Wells Fargo is a curated celebration of fast rising and beloved artists performing live from iconic venues across the country and will provide unforgettable live music opportunities for fans.
Visit the One Night Only site –> Wells Fargo One Night Only
The third of five livestreamed concerts from Wells Fargo featured French electronic music group M83 live from Terminal 5 in New York City. Bulldog DM provided a live multi-camera production along with a white labeled microsite viewing hub with co-distribution to the artist’s Instagram account. One Night Only presented by Wells Fargo is a curated celebration of fast rising and beloved artists performing live from iconic venues across the country and will provide unforgettable live music opportunities for fans in-person and at home.
Visit the One Night Only site –> Wells Fargo One Night Only
Bulldog DM Founder and CEO John Petrocelli participated in a panel curated by Streaming Media Magazine for the Streaming Media Connect 2023 conference. Streaming Media published a segment of the panel devoted to how brands can and are using livestreaming to effectively augment their marketing strategies.
Watch here –> StreamingMedia.com
AT&T partnered with Bulldog DM to present the AT&T Block Party live from Houston featuring J.I.D, Omar Apollo and headliner Megan Thee Stallion. The innovative livestream experience allowed viewers to switch camera angles in real time on the AT&T Concert Lens microsite viewing hub. AT&T introduced a new level of innovation by enabling an “All Access Cam” from a live drone to offer a unique bird’s eye view of the performances. The additional camera angles beyond the director’s cut were captured on Samsung S23 Galaxy smartphones including the drone feed. Each artist simulcast their sets on their YouTube channels.
Visit the AT&T Concert Lens site –> AT&T Concert Lens
The second of five livestreamed concerts from Wells Fargo featured Nashville indie rockers Colony House live from The Eastern in Atlanta. Bulldog DM provided a live multi-camera production along with a white labeled microsite viewing hub with co-distribution to artist’s Instagram account and the venue’s Twitter handle. One Night Only presented by Wells Fargo is a curated celebration of fast rising and beloved artists performing live from iconic venues across the country and will provide unforgettable live music opportunities for fans in-person and at home.
Visit the One Night Only site –> Wells Fargo One Night Only