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Interview: Bulldog DM – the power of interactive livestreaming

“Livestreaming at its best unlocks watch time; it’s not about viewer numbers,” Petrocelli reflects. “More watchtime means you have more opportunity to tease your product or discuss things or demonstrate your values as an artist or brand. That’s the real differentiator,” and the true power of livestreaming.

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Read more at Platform and Stream –> Bulldog DM Unlocks the Interactive Power of Livestreaming

How Artists Can Stay Afloat — and Find New Opportunities — Amid the Coronavirus Crisis

The intensity of livestreaming activity among the world’s biggest stars will soon change the landscape of music sponsorship — at least for now, according to Marcie Allen, founder/president of MAC Presents, an agency that connects corporations with artists and events. No major deals have emerged yet, but “the floodgates are beginning to open,” says Allen. “Everyone’s trying to figure out what works best. All the conversations are happening.”

Read more –> Billboard