Bulldog DM article: Will Live Streaming Still Be Relevant After COVID-19?
Bulldog DM authors an article on what’s next for live streaming
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Read the article on LinkedIn –> Will Live Streaming Still Be Relevant After COVID-19?
Bulldog DM authors an article on what’s next for live streaming
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Read the article on LinkedIn –> Will Live Streaming Still Be Relevant After COVID-19?
Bulldog DM authors an article on how musicians can use live streaming best practices.
Read the article on Linked In –> How Musicians Can Build and Monetize an Audience Through Live Streaming
Bulldog DM was selected by Spotify to bring the first ever Spotify Awards to the world via a global live stream. The Bulldog DM team worked with Spotify to enable a live video experience from the Spotify Awards viewing hub. Bulldog DM provided all of the transmission, live encoding, testing and video player functionality to bring this incredible experience to life for Spotify Premium users in Latin America and the US as well all Spotify users in other regions. In addition Bulldog DM provided reporting and extensions to social media where fans on Instagram, Twitter and Facebook could see the final minutes of the green carpet show and the first minutes of the actual award show. Mexico City is the #1 streaming location for Spotify in the world and the awards were based on actual data and streams served. The line up included J. Balvin, Bad Bunny, The Black Eyed Peas, Karol G, Julieta Venegas, Banda MS, Piso 21, Reik and others.
See the show here –> Spotify Awards
Adam Torres and John Petrocelli discuss how premium live streaming is evolving in the marketplace.
Listen here –> Mission Matters Entertainment
One of the top radio shows for entrepreneurs and business executives sat down with Bulldog DM for a discussion about the live streaming industry, John’s career and what the future holds for live video.
Listen here at the 17:30 mark –> Bob Pritchard Radio Show
Bulldog DM’s live streaming work with Hyundai was featured in Ad Age’s article about the changing world of the auto show. Bulldog and Hyundai collaborated to amplify the debut of the all-new 2020 Hyundai Sonata and first-ever Hyundai Venue and share the experience in real time with viewers around the world. The big event from the Javitz Center at the New York Auto Show was live streamed simultaneously on YouTube, Facebook, Twitter, Instagram, and Hyundai.com. After the reveal Hyundai offered a Bulldog DM produced live stream of SVP of Design, SangYup Lee’s walk through of the all-new Hyundai Venue + 2020 Sonata sharing noteworthy insights of features and specifics.
The result for Hyundai: 260 Million impressions.
Read the article here: AdAge: THE MARKETING CHALLENGE OF RETHINKING THE AUTO SHOW
The competition for music streaming supremacy entered a new realm this past week, the automotive industry. Car brands have noted consumers demands for certain streaming platform integrations and it has now led to a rush of partnerships with streaming giants like Spotify, Apple, Amazon, and Google.
This was made most evident on Wednesday with Tesla’s partnership announcement with Spotify. The consistent lobbying by Tesla owners for a Spotify integration was finally fulfilled when Elon Musk released the announcement via Twitter.
Coming
— Elon Musk (@elonmusk) August 15, 2019
Porsche also announced this week that their upcoming Taycan electric sports car will include Apple Music. Porsche noted that 80% of their consumers use Apple Music as their primary streaming platform. Porsche CEO, Klaus Zellmer, additionally stated that Porsche “will always be very cautious about whom we grant access to our digital ecosystem in our cars.”
The integration of streaming music platforms in the automotive industry has been a strategy in motion for years. However, the recent push to integrate streaming has been born out of new studies showing that Americans have been increasing their driving time. Drivers have been looking to fill that increased void of time with their favorite music delivered in a convenient method.
The music streaming platform that will provide the most content delivery in the automotive industry is still to be determined.
Bulldog DM CEO John Petrocelli, sat down with All Access Music Group to discuss the live streaming industry and what it takes to execute a high quality live stream.
Read it at –> https://www.allaccess.com/power-player/archive/30264/john-petrocelli.
Read the new Streaming Media article written by Bulldog DM CEO, John Petrocelli, at: www.streamingmedia.com. Learn about Bulldog DM’s role in the live streaming industry and what knowledge is needed to succeed in the live streaming industry.
Bulldog DM addressed the GroupM WPP community and industry stakeholders at Video Day, a thought leadership discussion about the future of video that included Google, AT&T, Facebook, BTIG, Xumo, Lyft, Zefr, Jukin Media and others.
See the video here –> GroupM Video Day recap