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Bulldog DM featured in article on the future of ecommerce livestreaming

Live event media firm X LIVE published an article analyzing early trends and findings in ecommerce livestreaming, drawing on insight from Bulldog DM founder John Petrocelli. Ecommerce livestreaming continues grow at a rapid rate around the world especially in China where its projected to grow 85% in 2021 to $300 Billion capturing the attention of brands looking to engage consumers in real time on their connected devices.

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Read the article here –> Early Learnings As Shoppable Livestreams Hit The US Market For The Holidays

Netflix celebrates Notorious BIG documentary release with livestream powered by Bulldog DM

Netflix brought together “The Originals”: four iconic and legendary DJ contemporaries of The Notorious B.I.G in a livestream celebration of Biggie’s life, music and culture. The 2 hour livestream featured both his musical influences and his music told through stories and spinning of DJ Clark Kent, DJ Tony Touch, DJ Rich Media and DJ Stretch Armstrong and live-streamed on the estate’s Facebook and Instagram accounts to a delighted global audience. Netflix turned to Bulldog DM to help enable, power and produce the live broadcast from DJ Clark Kent’s studio.

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Watch the trailer –> I Got A Story To Tell

Spotify for Artists Co.Lab Sessions features Bulldog DM CEO to discuss livestreaming for artists

The Spotify for Artists co.lab Sessions series – digital events where working artists learn from the best in the business presents a week of livestreaming talks with industry leaders. The all things livestreaming week includes Grammy winning artist H.E.R, Instagram head of music Fadia Kader, Lauren Baker of Beyonce’s Parkwood Entertainment and Bulldog DM CEO John Petrocelli.

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Read more on Spotify For Artists –> Co.Lab Sessions Livestream logistics

Bulldog DM’s Work with Hyundai featured in Ad Age

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Bulldog DM’s live streaming work with Hyundai was featured in Ad Age’s article about the changing world of the auto show. Bulldog and Hyundai collaborated to amplify the debut of the all-new 2020 Hyundai Sonata and first-ever Hyundai Venue and share the experience in real time with viewers around the world. The big event from the Javitz Center at the New York Auto Show was live streamed simultaneously on YouTube, Facebook, Twitter, Instagram, and Hyundai.com. After the reveal Hyundai offered a Bulldog DM produced live stream of SVP of Design, SangYup Lee’s walk through of the all-new Hyundai Venue + 2020 Sonata sharing noteworthy insights of features and specifics.

The result for Hyundai: 260 Million impressions.

Read the article here: AdAge: THE MARKETING CHALLENGE OF RETHINKING THE AUTO SHOW