Bulldog DM authors an article on brand event marketing during the current crisis with insight into live streaming best practices.
Read the article on Linked In –> How to Plan Big Brand Events in the Age of the Coronavirus
Bulldog DM CEO John Petrocelli, sat down with All Access Music Group to discuss the live streaming industry and what it takes to execute a high quality live stream.
Read it at –> https://www.allaccess.com/power-player/archive/30264/john-petrocelli.
Bulldog DM addressed the GroupM WPP community and industry stakeholders at Video Day, a thought leadership discussion about the future of video that included Google, AT&T, Facebook, BTIG, Xumo, Lyft, Zefr, Jukin Media and others.
See the video here –> GroupM Video Day recap
Streaming is expected to hit new heights due to a new major player: Disney. Towards the end of 2019, Disney will be launching their highly anticipated streaming service, Disney+. Disney+ will encompass all Disney content and potentially stop streaming rights to other DTC streaming platforms. That combination has some JP Morgan analysts projecting that Disney+ will eventually hit 160 million subscribers.
Although Disney+ will take a long time to catch up with other streaming platforms, it still might win in the end due to the foreign market. As of right now Netflix remains the leader of the streaming platform pack with a total of 139 million paid subscribers, and 58.5 as domestic. If Disney+ hits 160 million subscribers, 45 million are expected to be domestic and 115 million will be foreign. A lot of foreign markets are more accepting towards child and wholesome content and Disney will have the advantage of stripping their major titles away from other streaming platforms.
On April 11th, Disney will be holding their annual investor meeting and Disney+ is expected to be one of the most discussed topics. Investors will finally be able to learn the subscription cost model and how Disney will allocate streaming rights to major brand titles like Star Wars and Marvel. Investors and the public will finally have the opportunity to find out if Disney+ can massively overhaul the streaming industry.
To learn more about streaming and the live streaming industry, visit bulldogdm.com.
Linkedin’s venture into video integration took a huge leap with their advancement into live streaming beta-testing. According to the director of product management at LinkedIn, Pete Davies, live video “has been the most requested feature.” Linkedin’s new endeavor was supported by Azure Media Services, which provided important encoding tools to seamlessly stream live videos.
Article –> theverge.com
Bulldog DM CEO John Petrocelli joined the Future Tech Podcast to discuss keeping consumers engaged for extended periods of time and how to overcome those challenges, the falling prices of high-quality video equipment and how this has impacted the space, and the development of a proprietary tool that’s allowed Bulldog DM to deliver four-camera HD-produced experiences on Instagram.
Listen to the full podcast at —> www.futuretechpodcast.com
Since the introduction of Facebook’s live streaming feature, live streaming has become the hottest form of social media marketing. Inc. reports that, “there have been more than 3.5 billion live broadcasts on Facebook, connecting brands and audiences in real, in-the-moment engagements that drive more comments and higher viewership than standalone video.” The majority of industries have now invested in live streaming and are developing strategies to amplify their exposure. You can read more about the industries and strategies involved with live streaming in the article below:
Inc. —> Inc.com
Due to the increase in OTT streaming, live television viewing has been overall decreasing. According to Techcrunch, “Of the 100 most-watched live telecasts in the US in 2005, 14 were sporting events; in 2015, sporting events comprised 93 of the top 100 telecasts. ” Even though major league sports seem to be in a comfortable position with television, they’ve been beginning to feel the heat and are exploring expansion into the streaming and live streaming market.
Read more at —> Techcrunch.com
Bulldog DM CEO John Petrocelli joined a panel discussion with Google, LiveU, BrandLive and First Tube Media to talk scale in the live streaming market at Streamingmedia.com’s Streaming Media West conference in Huntington Beach, CA on November, 15, 2018.
Read more at —-> Streamingmedia.com
Media and Technology thought leader CREATV Media has published their list of 10 hot, new media/tech companies and Bulldog DM has made the prestigious list. CREATV Media is a Leading & Highly Connected Media, Entertainment & Technology M&A, Business Development & Advisory Services Firm and knows their stuff.
Read more at —-> CREATV Media