Since the introduction of Facebook’s live streaming feature, live streaming has become the hottest form of social media marketing. Inc. reports that, “there have been more than 3.5 billion live broadcasts on Facebook, connecting brands and audiences in real, in-the-moment engagements that drive more comments and higher viewership than standalone video.” The majority of industries have now invested in live streaming and are developing strategies to amplify their exposure. You can read more about the industries and strategies involved with live streaming in the article below:
Inc. —> Inc.com