Live Streaming Company

Viewing posts tagged Live Streaming Company

04 Jun 2019

Bulldog DM was invited to present and speak at GroupM and The Raine Group’s Video Day

By Admin

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Bulldog DM founder, John Petrocelli, gave a presentation entitled ‘Live Streaming for Brands’ at GroupM and The Raine Group’s video day, a forum for video industry leaders to present their latest thoughts on how GroupM’s top media execs, buyers and planners can navigate the complex video ecosystem to more effectively drive growth for their clients.

The presentation reflected the growing trend of brands embracing live video to attract and engage consumers: “Live streaming has rapidly emerged as a compelling way for brands and marketers to reach and engage connected consumers. The combination of the rise of the millennial fueled experience economy with the emphasis of video on social and publisher platforms presents unique opportunities for brands to explore live content and amplification strategies like never before with the potential for impressive results. We’ll review the market, it’s trajectory, and cite best practices for brand success in this emerging segment of the video industry.”

30 Apr 2019

Twitter Announces Bolder Live Streaming Endeavor

By Admin

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Interest in the live streaming industry grew larger yesterday as Twitter announced their initiative to develop stronger streaming partnerships with media companies and sports leagues. The move by Twitter signals a trending approach among social media platforms by focusing on niche content rather than quantity.

At yesterday’s Digital Content NewFronts, Twitter revealed to media buyers that they plan to bolster their live streaming portfolio by increasing streaming projects with Viacom, Live Nation, Activision Blizzard, ESPN, NFL, Major League Soccer, Univision Communications, Time magazine, and the Wall Street Journal.

Twitter will also now be aiming live streamed content at users who share the same interests of the content. Twitter users who enjoy politics will now be shown political live streamed shows at the top of their timeline.

Product lead at Twitter, Sriram Krishnan, stated. “If we know you love to watch football we’ll make sure it’s the first thing you see.”

The combination of Twitter’s timeline innovation and popularity of current niche live streamed shows only spells success for their live streaming endeavor in the future.

You can view all of Twitter’s streaming announcements below provided by Vanity Fair:

Entertainment

  • Viacom: MTV will launch the “VMA Stan Cam” for its tentpole Video Music Awards show this year, letting fans select which audience member they’d like to watch on a live reaction cam or follow backstage and behind-the-scenes during the show’s biggest moments. Viacom also will be bringing back red carpet coverage of BET, CMT and other MTV tentpole events.
  • Univision: New content for Twitter will include 2020 election analysis and reporting with “Vision 2020”; select soccer highlights from Liga MX and UEFA Champions League; Latin music award show coverage of Premios Juventud and Premio Lo Nuestro; and content from reality TV shows “Reina de La Canción” and “Mira Quién Baila.”
  • Live Nation: In the fall of 2019, Live Nation will launch a new concert and festival series exclusively on Twitter, featuring 10 concerts over in 10 weeks as well as moments from festivals including Governors Ball, Lollapalooza, Bonnaroo Arts & Music Festival, and Electric Daisy Carnival.

Sports and Gaming

  • ESPN: “ESPN Onsite” will be the brand extension of the sports broadcaster’s live shows, encompassing existing ESPN franchises on Twitter like “The College Football Show,” “Hoop Streams,” “Ariel Helwani’s MMA Show,” and “MLS Countdown Live.” In addition, ESPN will add Onsite branding on Twitter around other tentpole events when they are on location.
  • NFL: As part of a multiyear partnership extension, the league will continue to program video highlights, breaking news and analysis, and will also include new live shows anchored around NFL tentpole events including the NFL Draft.
  • The Players’ Tribune: Launching talk show called “Don’t @ Me,” an interactive live broadcast featuring two athletes debating every “greatest of all time” topic under the sun, featuring notable comments from Twitter users and fan voting to determine the winner of the debates.
  • MLS: Soccer league’s multiyear extension of its Twitter agreement will continue to provide highlights and a slate of live matches in English (via @UnivisionSports and @MLS). In addition, MLS will post every goal on Twitter.
  • WarnerMedia’s Bleacher Report: House of Highlights, the hoops brand that was born on Instagram, is coming back to Twitter for season 2 of its highlights show with athletes and celebs joining Omar Raja, founder of House of Highlights.
  • Blizzard Entertainment: For its BlizzCon 2019 gaming convention (Nov. 1–2), Blizzard will deliver a selection of content to Twitter for the first time, including the entirety of the opening ceremony, behind-the-scenes interviews and live broadcasts, and clips and highlights of game-developer panels and esports tournaments.

News

  • The Wall Street Journal: “WSJ What’s Now” on Twitter will be a new brand serving business analysis and markets insights daily; the content will include live-streaming premium conferences and events including the Future of Everything and WSJ Tech D.Live.
  • TicToc by Bloomberg: After launching two years ago, TicToc will expand coverage to include global events like the G20 Summit, United Nations General Assembly (UNGA) and World Economic Forum.
  • CBS Interactive’s CNET: In a new partnership with Twitter, CNET will sell sponsorship opportunities its coverage on Twitter of industry events such as CES and Mobile World Conference, along with buying guides and tech news.
  • Time: The magazine property (which Meredith sold last year Salesforce.com’s Marc Benioff) will develop content exclusively for Twitter around franchises like Person of the Year and Time 100, including live-streaming video.
25 Mar 2019

Apple Announces New TV Streaming Service

By Admin

Apple has just declared its new streaming service, Apple TV+, and it has the streaming industry buzzing.

During Apple’s company address, CEO Tim Cook unveiled a multitude of new products. However, their new streaming tv initiative, Apple TV+, stole the show. According to Tim Cook, Apple TV+ will be a new app and it will include original programming from actors and directors like Steven Spielberg, Steve Carell, Reese Witherspoon, J.J. Abrams, and Jennifer Aniston.

You can see the Apple TV+ promotional video below:

Apple will be spending a total of 2 billion dollars on original programming to contend with streaming heavy weights like Netflix, Amazon, and Hulu. The move into streaming by Apple is being seen as both an adaptation to new market demands as well as a larger plan to consolidate every aspect of our daily entertainment consumption. However, they will be receiving tremendous competition after Disney’s expected streaming initiative announcement next month.

In addition to original programming, the Apple TV app will feature the ability to stream standard television channels or pay extra money for premium channels like Showtime, CBS All Access, HBO, and Starz. Apple’s Peter Stern stated, “We designed a new TV experience where you can pay for only the channels you want, all in one app, with the password you already have.”

Apple isn’t expected to be an instant contender in the TV and movie streaming market, but their success with Apple Music is an indicator that Apple will always have impact in every market they enter.