Live streaming has become a phenomenon in China with Deloitte predicting a 32% live streaming revenue increase in 2018. The top two factors that are being attributed to the sharp live streaming popularity in China is its sense of authenticity and ecommerce advantages. Live streaming in China has been increasing consumers trust in brands and has been driving more sales.
Read more at www.forbes.com
According to the Interactive Advertising Bureau (IAB), digital ad spend increased by seventeen billion dollars in 2017. The sharp rise in ad spend comes to no surprise as the majority of people are spending more time consuming information from the internet. However, video ads surprisingly had a 33% digital ad spend increase in 2017.
Read more at www.adage.com
VoyageLA shares the Bulldog DM story:
Read more at –> Voyage LA Magazine
At SXSW, Sony became the first company to implement VR projection mapping technology in a music video. The mapping technology made it possible for Sony to display images on objects during Khalid‘s VR music video for “Young, Dumb and Broke.”
Read more at www.adweek.com
The exponential rise in video marketing has led to some big questions for 2018. Below are two out of the five expected video trends for 2018. Find the rest at Seoland.in.
Two technological trends that exploded during 2017 was music streaming and live streaming. Spotify’s 12.5 million subscribers and Facebook’s 24% increase in user live streaming proves that music streaming and live streaming are the hottest industries right now.
Read more at TheMusicUniverse.com
The popularity of live streaming across major social media platforms has made live streaming an important advertising method for brands. Researchers have found that 82% of viewers prefer live video from a brand over social posts, and 80% would rather watch a brand’s live video rather than read a blog.
Read more at Business2Community.com