Bulldog DM CEO John Petrocelli sat down with Business Rockstars – The Biggest Entrepreneur Platform On The Planet – to talk about the live streaming market and Bulldog DM.
Watch here —> Business Rockstars
Bulldog DM CEO and founder, John Petrocelli was a guest on Bloomberg Radio discussing the music festival live streaming market. Bloomberg host Cory Johnson talks to John about live streaming, specifically at music festivals- what works, what does not work, summer music, spending trends, social sharing, FOMO, etc.
Listen here –> Bloomberg Markets
Bulldog DM’s SXSW panel: The Cure for FOMO Live Streaming of Music Festivals has been approved for voting by the public. The panel features two leading executives from two of the world’s top music promoters in AEG and LiveStyle, Inc. and as well as top journalist Kim Owens. Panelists will discuss the strategy and mechanics of live streaming some the most popular music festivals in the US and Europe. Vote here —> SXSW Panel Picker
A third to a half of China’s Internet population sometimes watches livestreams. Credit Suisse estimates that the sector —which generates money through virtual tips, advertising, and tempting shoppers on platforms such as Alibaba’s Taobao— will be worth $5 billion by the end of this year.
Read more at Bloomberg
Bulldog DM will once again curate the discussion around one of the hottest touch points in media today: live streaming. The Digital Hollywood panel will feature Bulldog DM CEO & Founder John Petrocelli who will be joined by AEG’s Raymond Leon Roker who now oversees AEG Studios, YouTube’s Global Head of Music Sponsorship’s Brian Anderson, Devon Copley Head of Product, VR Platform, Nokia Technologies; Peter Csathy, Founder and Chairman, CREATV Media and leading industry journalist Kim Owens.
Read more here —> Digital Hollywood
67 percent of livestream viewers are more likely to buy a ticket to a concert/event after watching a livestream of that concert/event or a similar one. Jordan Zachary, chief strategy officer of ticket sales company Live Nation, said the company’s data shows that consumption of live content increases a fan’s desire to attend the concert: “Research shows that millennials highly value live experience, and we believe live attendance will continue to grow globally.”
Read more here —> Venture Beat
Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.
Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.
“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”
When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”
Read more here —> Kaffeine Buzz
Bulldog DM’s work with Coca-Cola and bringing live VR and 360 streaming is highlighted in this informative article about innovation and the live music experience.
Read more here —> Kaffeine Buzz
Panelists went in-depth on the execution of successful streaming platforms using both Live and Video-On-Demand technologies to distribute and monetize programming and answered the most frequently asked question, “How do you get an audience?”
Read more here—> The Caucus for Producers, Writers and Directors
In the weeks leading up to the launch of Facebook Live, reports circulated that Mark Zuckerberg was “obsessed” with live video. The fact that Zuckerberg pushed out live video on Facebook and Instagram within months of each other speaks to the truth in that story.
The leaders of Twitter followed by launching their own Periscope-powered live video feature in late 2016.
But what is it about live video that’s making social media giants clamber towards it with such haste? And more to the point, what does this all mean for content marketing?
Read more at CMSWire