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05 Dec 2022

Bulldog DM powers Wells Fargo’s Earth, Wind & Fire concert livestream

By Admin

Wells Fargo turned to Bulldog DM to produce and power their holiday concert from Hudson Yards in NYC livestreamed to the Wells Fargo Facebook account. 9 time Grammy winning and multiplatinum Rock and Roll Hall of Fame inductees Earth, Wind and Fire delivered a stunning performance from The Shed in a multi-camera live broadcast to support Wells Fargo’s Bank of Doing and philanthropic platform.

EWF livestream

Vist Wells Fargo on Facebook –> Wells Fargo

02 Jul 2022

Bulldog DM powers AT&T Emerging Voices concert featuring CHIKA

By Admin

CHIKA returned to the concert stage to take fans on a magical, musical journey in Los Angeles, including the live debut of selections from her hit 2021 EP, Once Upon A Time as part of the latest installment of AT&T’s Emerging Voices series. CHIKA performed at Valentine in Downtown LA on Thursday June 30 in a transformed setting that included a magic mirror experience where fans could interact with CHIKA and pose questions. AT&T turned again to Bulldog DM to produce and power the livestream on AT&T and CHIKA’s Instagram accounts as well as YouTube.

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Visit AT&T Emerging Voices –> AT&T Emerging Voices

26 Aug 2019

The Auto Streaming Rush

By Admin

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The competition for music streaming supremacy entered a new realm this past week, the automotive industry. Car brands have noted consumers demands for certain streaming platform integrations and it has now led to a rush of partnerships with streaming giants like Spotify, Apple, Amazon, and Google.

This was made most evident on Wednesday with Tesla’s partnership announcement with Spotify. The consistent lobbying by Tesla owners for a Spotify integration was finally fulfilled when Elon Musk released the announcement via Twitter.


Porsche also announced this week that their upcoming Taycan electric sports car will include Apple Music. Porsche noted that 80% of their consumers use Apple Music as their primary streaming platform. Porsche CEO, Klaus Zellmer, additionally stated that Porsche “will always be very cautious about whom we grant access to our digital ecosystem in our cars.”

The integration of streaming music platforms in the automotive industry has been a strategy in motion for years. However, the recent push to integrate streaming has been born out of new studies showing that Americans have been increasing their driving time. Drivers have been looking to fill that increased void of time with their favorite music delivered in a convenient method.

The music streaming platform that will provide the most content delivery in the automotive industry is still to be determined.

04 Jun 2019

Bulldog DM was invited to present and speak at GroupM and The Raine Group’s Video Day

By Admin

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Bulldog DM founder, John Petrocelli, gave a presentation entitled ‘Live Streaming for Brands’ at GroupM and The Raine Group’s video day, a forum for video industry leaders to present their latest thoughts on how GroupM’s top media execs, buyers and planners can navigate the complex video ecosystem to more effectively drive growth for their clients.

The presentation reflected the growing trend of brands embracing live video to attract and engage consumers: “Live streaming has rapidly emerged as a compelling way for brands and marketers to reach and engage connected consumers. The combination of the rise of the millennial fueled experience economy with the emphasis of video on social and publisher platforms presents unique opportunities for brands to explore live content and amplification strategies like never before with the potential for impressive results. We’ll review the market, it’s trajectory, and cite best practices for brand success in this emerging segment of the video industry.”

30 Apr 2019

Twitter Announces Bolder Live Streaming Endeavor

By Admin

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Interest in the live streaming industry grew larger yesterday as Twitter announced their initiative to develop stronger streaming partnerships with media companies and sports leagues. The move by Twitter signals a trending approach among social media platforms by focusing on niche content rather than quantity.

At yesterday’s Digital Content NewFronts, Twitter revealed to media buyers that they plan to bolster their live streaming portfolio by increasing streaming projects with Viacom, Live Nation, Activision Blizzard, ESPN, NFL, Major League Soccer, Univision Communications, Time magazine, and the Wall Street Journal.

Twitter will also now be aiming live streamed content at users who share the same interests of the content. Twitter users who enjoy politics will now be shown political live streamed shows at the top of their timeline.

Product lead at Twitter, Sriram Krishnan, stated. “If we know you love to watch football we’ll make sure it’s the first thing you see.”

The combination of Twitter’s timeline innovation and popularity of current niche live streamed shows only spells success for their live streaming endeavor in the future.

You can view all of Twitter’s streaming announcements below provided by Vanity Fair:

Entertainment

  • Viacom: MTV will launch the “VMA Stan Cam” for its tentpole Video Music Awards show this year, letting fans select which audience member they’d like to watch on a live reaction cam or follow backstage and behind-the-scenes during the show’s biggest moments. Viacom also will be bringing back red carpet coverage of BET, CMT and other MTV tentpole events.
  • Univision: New content for Twitter will include 2020 election analysis and reporting with “Vision 2020”; select soccer highlights from Liga MX and UEFA Champions League; Latin music award show coverage of Premios Juventud and Premio Lo Nuestro; and content from reality TV shows “Reina de La Canción” and “Mira Quién Baila.”
  • Live Nation: In the fall of 2019, Live Nation will launch a new concert and festival series exclusively on Twitter, featuring 10 concerts over in 10 weeks as well as moments from festivals including Governors Ball, Lollapalooza, Bonnaroo Arts & Music Festival, and Electric Daisy Carnival.

Sports and Gaming

  • ESPN: “ESPN Onsite” will be the brand extension of the sports broadcaster’s live shows, encompassing existing ESPN franchises on Twitter like “The College Football Show,” “Hoop Streams,” “Ariel Helwani’s MMA Show,” and “MLS Countdown Live.” In addition, ESPN will add Onsite branding on Twitter around other tentpole events when they are on location.
  • NFL: As part of a multiyear partnership extension, the league will continue to program video highlights, breaking news and analysis, and will also include new live shows anchored around NFL tentpole events including the NFL Draft.
  • The Players’ Tribune: Launching talk show called “Don’t @ Me,” an interactive live broadcast featuring two athletes debating every “greatest of all time” topic under the sun, featuring notable comments from Twitter users and fan voting to determine the winner of the debates.
  • MLS: Soccer league’s multiyear extension of its Twitter agreement will continue to provide highlights and a slate of live matches in English (via @UnivisionSports and @MLS). In addition, MLS will post every goal on Twitter.
  • WarnerMedia’s Bleacher Report: House of Highlights, the hoops brand that was born on Instagram, is coming back to Twitter for season 2 of its highlights show with athletes and celebs joining Omar Raja, founder of House of Highlights.
  • Blizzard Entertainment: For its BlizzCon 2019 gaming convention (Nov. 1–2), Blizzard will deliver a selection of content to Twitter for the first time, including the entirety of the opening ceremony, behind-the-scenes interviews and live broadcasts, and clips and highlights of game-developer panels and esports tournaments.

News

  • The Wall Street Journal: “WSJ What’s Now” on Twitter will be a new brand serving business analysis and markets insights daily; the content will include live-streaming premium conferences and events including the Future of Everything and WSJ Tech D.Live.
  • TicToc by Bloomberg: After launching two years ago, TicToc will expand coverage to include global events like the G20 Summit, United Nations General Assembly (UNGA) and World Economic Forum.
  • CBS Interactive’s CNET: In a new partnership with Twitter, CNET will sell sponsorship opportunities its coverage on Twitter of industry events such as CES and Mobile World Conference, along with buying guides and tech news.
  • Time: The magazine property (which Meredith sold last year Salesforce.com’s Marc Benioff) will develop content exclusively for Twitter around franchises like Person of the Year and Time 100, including live-streaming video.
03 Apr 2019

Streaming Helps Global Music Revenue Rise To 19.1 Billion

By Admin

According to a recent report from the International Federation of the Phonographic Industry (IFPI), streaming accounted for 47% of global music revenue. The exponential increase in streaming has shown a growing trend of music consumers preferring digital convenience over physical purchases of products.

At the end of 2018, global music revenue increased from 17.4 billion to 19.1 billion. That sizable increase marked the fourth consecutive year of revenue growth. Digital revenues accounted for 11.2 billion, which was an increase of 21.1% from 2017. By the end of 2019, music streaming is projected to grow further and eventually eclipse sales of tangible music products.

The IFPI’s findings are a clear indication that streaming isn’t just a fad but a market that is consistently growing every year. See examples of the magnitude of music streaming by witnessing Bulldog DM’s live streaming projects or the IFPI report below:

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24 Jan 2019

5 Industries Taking Full Advantage of Facebook Live (and How You Can Too)

By Admin

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Since the introduction of Facebook’s live streaming feature, live streaming has become the hottest form of social media marketing. Inc. reports that, “there have been more than 3.5 billion live broadcasts on Facebook, connecting brands and audiences in real, in-the-moment engagements that drive more comments and higher viewership than standalone video.” The majority of industries have now invested in live streaming and are developing strategies to amplify their exposure. You can read more about the industries and strategies involved with live streaming in the article below:

Inc. —> Inc.com

17 Aug 2018

3 Ways Live Streaming is Changing the Way We Consume Media

By Admin

Entertainment has constantly evolved throughout history and live streaming is contributing to that current evolution.  Live streaming is a recent development that is consistent with today’s emphasis on the experience economy as it creates and offers realtime, collaborative participatory broadcasting.

Live streaming is changing the way we interact with brands, attend events, and market. Live streaming is creating new opportunities for artists, content owners, brands and publishers. Here are a few ways that that live streaming is changing the way we consume media:

 

We Don’t Get FOMO if We Can’t Make the Show

FOMO, or the fear of missing out, presents an opportunity that brands can capitalize on and connect with viewers in the age of social media. Millennials see clips and photos of concerts and events that their friends are attending on Snapchat, Instagram, Facebook,Twitter etc. With live streaming, viewers can tune in and experience an event in real time intertwined social media features that include chat, commenting, posting and sharing. No, this phenomenon will not reduce the amount of ticket sales, and in fact creates increased ticket demand for subsequent events, performances and tour dates. It is also opening an entirely new avenue that marketers can maximize.

FOMO is something that marketers and advertisers take into consideration when planning marketing campaigns. For example 1 in 5 millennials attends at least 1 music festival in the US annually and travels on average 903 miles to attend. Live streaming isn’t eliminating this feeling of FOMO, but it is moreover changing how we interact with media and is a strong antidote.

A New Way to Consume Advertisements

Brand spending on live music has seen explosive growth and is now estimated to be a $1.54B business that has seen steady growth over the past several years. Millennials have prioritized shared experiences over buying material possessions to fuel the brand investment in live music.

Brands typically are paying for exposure to the in-venue attendees and eyeballs. Live streaming allows the brands to amplify the experience and connect with a much larger audience who is deeply engaged and watching for extended amounts of time.

63% of millennials watch live video and 42% create live video. Live streaming as an amplification strategy for brands yields incredible reach and engagement.

Events Will be Live Streamed that We didn’t Even Know We Wanted to Watch

Samsung is live streaming a star and influencer studded block party outside the Samsung 837 experience store in New York and Logic’s performance was live streamed on Samsung’s Facebook page and across YouTube. This experience was available worldwide and powered by Bulldog DM.  Events and experiences like Samsung After Unpacked now have a chance of being broadcast on a larger level. Smaller festivals will be viewed and get the chance for more publicity and exposure. Live streaming even has the potential to increase tourism as viewers discover new destinations, locations, clubs, festivals and entertainment districts.

We can now tune into events geographically near or far from the comfort of our homes and from any connected device. Today’s consumer wants a real time collaborative and participatory experience that is only available via live streaming.

Ultimately, live streaming is poised for massive growth as more connected devices enter the market and more platforms like Facebook, Twitter, YouTube, and Twitch prioritize and offer live video.

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