Bulldog DM, the production partner, for YouTube and NIVA’s Music Nights will livestream a performance by Greyson Chance live from the Troubadour in Los Angeles on YouTube Friday night June 11.
Watch on Greyson Chance’s YouTube channel –> YouTube NIVA Music Nights
Bulldog DM’s production of YouTube and NIVA’s SOSFest won a 2021 Webby Award for Best Festival, People’s Voice. Bulldog DM helped produce a majority of the 35 artist performances at over 23 NIVA music venues that comprised the 3 day festival on YouTube to help drive support to NIVA’s Emergency Relief Fund. Also collecting 2 Webby’s was the Bulldog DM assisted “She Can Stem” concert which won for Best Audience Integration. “She Can Stem” by Deloitte Digital was a live concert performance by singer/songwriter Ruth B. in Minecraft to promote to encourage girls to use their STEM – science, technology, engineering and math – skills to help build the concert “world”.
Read more at The Webby Awards –> 2021 Webby Winners
Bulldog DM’s explosive growth was covered by Pollstar conveying the company’s best practice approach to livestreaming that not only powered widespread views for it’s clients but also an eye popping 41 minute average watch time for experiences that were enabled via white labeled microsites.
Read more on Pollstar –> Bulldog DM Racks Up 61M Views
The Music Nights series resumes in 2021 with a livestream performance from YUNGBLUD live on his Official YouTube Channel
(Los Angeles, CA) – Bulldog DM, the world’s most experienced livestream studio, will power the 2021 kickoff of Music Nights, the livestream series supporting the National Independent Venue Association (NIVA) Emergency Relief Fund and the organization’s advocacy efforts.
YouTube Music Nights is an ongoing live series that brings artists of all genres to iconic and cherished NIVA stages around the country, allowing fans to enjoy music in real time on NIVA’s YouTube channel. As touring largely remains shuttered, Music Nights provides a powerful platform for artists and fans to connect and continue supporting independent venues.
On Thursday March 11th, UK recording artist YUNGBLUD will perform “The YUNGBLUD Show” from an iconic independent venue in Los Angeles as part of Music Night on his Official YouTube Channel. The venue was one of dozens showcased during last October’s SOSFest powered by NIVA, YouTube and Bulldog DM. The event raised over $2M for the Emergency Relief Fund, presenting 35 performances over three days.
The YUNGBLUD show will feature multiple cameras and integrated graphics giving fans the best seat in the house, capitalizing on Bulldog DM’s best in class stereo quality audio output. Bulldog DM has been providing NIVA and YouTube turnkey best practices for livestreaming gleaned from nearly 10 years experience in the space. Bulldog DM ensures an immaculate audiovisual experience, turning fans into participants. The result is a live HD stream on YUNGBLUD’s YouTube channel: https://www.youtube.com/c/yungblud/featured showcasing the full performance experience. Fans can donate in real time to the NIVA Emergency Relief Fund by clicking the ‘Donate’ button in the ‘Donate Now’ section of the page during and after the broadcast where the stream will continue to be available and by visiting NIVA’s YouTube channel: https://www.youtube.com/c/NIVA/featured.
“We’re thrilled to help NIVA and YouTube kick off the 2021 series with such a great artist performing in such a historic venue. NIVA is crucial to the overall music and live entertainment ecosystem and we consider it an honor to bring our innovative and trusted livestream capabilities to this series and help further the critical mission of the Emergency Relief Fund. Fans are really going to enjoy this show which fully integrates with YouTube’s quality live video and audio capabilities,” said Bulldog DM Founder and CEO John Petrocelli.
“Bulldog DM continues to be a great partner in helping us both execute shows from our stages and evangelize that we can support shows, concerts, performances and festivals now and post pandemic. YUNGBLUD and the future Music Nights shows will continue to showcase artists and our venues and the possibilities our association can empower,” said Stephen Sternschien, Treasurer of NIVA and co-owner of Austin TX’s Empire Garage, Empire Control Room and The Parish independent music venues.
“Our mission to preserve our 3,000 independent music venues around the country continues and Music Nights is a key part of our awareness and support campaign. SOSFest was an overwhelming success and Music Nights provides a series that continues to amplify our work and lift all stakeholders.”
About NIVA
Formed at the onset of the COVID-19 shutdown, National Independent Venue Association (NIVA), now represents more than 3,000 members in all 50 states and Washington, D.C. These independent venues and promoters were the first to close and will be the last to fully reopen. NIVA’s mission is to preserve and nurture the ecosystem of independent live music venues, promoters and festivals throughout the United States. To learn more about NIVA visit https://www.nivassoc.org/take-action. To learn more about the NIVA Emergency Relief Fund, visit https://www.nivassoc.org/erf.
About Bulldog DM
Bulldog DM (BDM) creates, produces and distributes livestreams across all devices and platforms, as well as bespoke white-label destinations. Through compelling interactive livestream experiences, BDM captivates and connects audiences, transforming viewers into participants. BDM livestreams have earned over one billion audience engagements for Fortune 100 and independent clients across music, sports, automotive, beverage and more. Founded in 2012 by serial livestream entrepreneur John Petrocelli, BDM is the world’s most experienced livestream studio. BDM maintains a world class roster of clients that includes Spotify, Procter & Gamble, Netflix, Xfinity, Apple, AEG, AT&T, Samsung, American Express, the NFL, Coca-Cola, TikTok, YouTube, Sony, Nestle, Snickers, Hyundai, Tiffany, Hilton, Nissan, Jeep, and Facebook.
To kick things off in ’21, WHO KNEW The Smartest People In The Room was thrilled to present a very timely paring of two incredibly smart, accomplished live music executives who have gone way above and beyond to help artists and venues collaboratively navigate the pandemic and survive the pandemic.
Watch this informative interview on YouTube –> WHO KNEW The Smartest People In The Room – John Petrocelli & Stephen Sternschein
If October brought with it the busiest month in company history, November was an opportunity to take a step back and think about where livestreaming is headed next year
Read on LinkedIn –> Behind The Scenes of Bulldog DM – November 2020
It’s no secret that livestreaming companies such as Bulldog DM are indirectly benefiting from the pandemic, which has all but shuttered the live events industry. Analysis on what the future holds is aplenty. While Team Bulldog has its own perspective, instead of looking at what’s in front of us, we decided to take a look back and reflect on what was the busiest month in company history.
Read on LinkedIn –> Reflecting on The Busiest Month in Company History
YouTube, NIVA, Big Room and Bulldog DM recapped and discussed the making of the SOSFest experience during an informative panel exchange entitled: The Making of #SOSFEST: Bringing the Festival Experience Online during Indpedendt Venue Week.
Watch the panel on YouTube –> The Making of #SOSFEST: Bringing the Festival Experience Online
YouTube’s partnership with NIVA continues post SOSFest with a weekly live music series: Music Nights, produced by Bulldog DM and featuring live-streamed concerts from NIVA venues in support of the #saveourstages relief effort.
Read more on Forbes –> YouTube, NIVA Extend Partnership With Concert Series To Keep Indie Stages In Spotlight
Partnership Will Allow NIVA Members Access To Pioneering Livestream Technology To Create Content And Unique Fan Experiences Geared Towards Saving Independent Venues Through NIVA’s Emergency Relief Fund
(Los Angeles, CA) – Bulldog DM, the world’s most experienced livestreaming company for premium content has partnered with the National Independent Venue Association (NIVA) to guide its efforts to create live video experiences in support of the NIVA Emergency Relief Fund and the organization’s advocacy efforts.
The partnership will allow NIVA to utilize Bulldog DM’s pioneering livestreaming best practices and position NIVA venues to engage brands, partners and sponsors with turnkey solutions to present must-see performances and live experiences from NIVA stages that in parallel allow fans to give back to independent venues while watching.
NIVA’s mission is to preserve and nurture the ecosystem of independent live venues, promoters and festivals throughout the United States. Representing the lifeblood of the live and independent music industries, these independent venues and promoters were the first to close and will be the last to fully reopen. When asked if the shutdown lasts six months or longer and there is no meaningful federal support, 90% NIVA members said they would be forced to close forever.
“Independent venues’ survival is without a doubt critical to the live music industry,” said Bulldog DM Founder and CEO John Petrocelli. “These cherished stages have served as the launchpad for the greatest acts in music history. Through our premium PPV service, Bulldog is partnering with brands and promoters to power beautifully produced concerts, festivals, collaborations, and experiences from NIVA stages.” Bulldog DM has a 20 year track record in the space with a deep roster of clients that represent the world’s leading brand marketers.
“We’ve engaged Bulldog DM to help quickly scale a best-in-class livestreaming strategy to provide relief to our industry which is on the brink of collapse. Bulldog DM’s rich history in live music streaming was important in our decision as was their expertise in how to monetize live video. They fully understand the critical situation we face as independent venue operators and how important it is for us to create a strategy centered on generating donations through live content during our fight for survival,” said Stephen Sternschien, Treasurer of NIVA and co-owner of Austin TX’s Empire Garage, Empire Control Room and The Parish independent music venues.
Given the explosion of livestreaming since the onset of COVID-19, fan engagement with livestreams is higher than ever. Artists have begun to elevate their livestream performances as they move away from their bedrooms and living rooms, exploring ways to create higher quality livestream shows that fans would pay for. Bulldog DM and NIVA believe that NIVA stages create a perfect platform for such an evolving strategy.
“We’re connecting members who are looking forward to live streaming with Bulldog DM, which will tie all of the technical elements together as we grow our collaborative effort in the coming months,” continued Sternschein. “Our venues have had no revenue so we’re intent on doing whatever we can to help them hold on as we await Congress to pass the Save Our Stages Act.”
About NIVA
Formed at the onset of the COVID-19 shutdown, National Independent Venue Association (NIVA), now represents more than 2,900 members in all 50 states and Washington, D.C. These independent venues and promoters were the first to close and will be the last to fully reopen. NIVA’s mission is to preserve and nurture the ecosystem of independent live music venues, promoters and festivals throughout the United States. To learn more about NIVA’s quest to gain federal funding for independent venues, visit https://www.nivassoc.org/take-action. To learn more about the NIVA Emergency Relief Fund, visit https://www.nivassoc.org/erf.
About Bulldog DM
Bulldog DM is the world’s most experienced live streaming company for premium content. The Bulldog DM team has facilitated the most watched and most innovative live streams of all time. The company provides complete turnkey enablement of premium live streamed experiences extended to all connected devices based on industry-leading experience, expertise and market defining best practices. The company maintains a world class roster of clients that includes Spotify, Netflix, Procter & Gamble, Apple, AT&T, Samsung, American Express, the NFL, Coca-Cola, Sony, Nestle, Snickers, Hyundai, Tiffany, Hilton, Nissan, Jeep, Genius, Facebook and more.