As the livestreaming market evolves and changes so do the charitable aspects of the industry. Forbes journalist and industry expert Cathy Applefeld Olson reviewed this market segment and what’s ahead with insight from Bulldog DM.
Read the article here –> What Happened To Charity Livestreams This Year?
Livestreaming is becoming a big business for TikTok.
‘Revenue from livestreaming is growing at nearly double the rate of TikTok’s ad business. In the last two years, TikTok’s online ads revenue has grown by 500%, while its livestreaming revenue has increased by 900%.’
Read more –> Gizmodo
Three-time GRAMMY® Award-nominated, multi-platinum, singer/songwriter Camila Cabello partnered with TikTok to present Familia: Welcome to the Family, an immersive and inventive music experience exclusively released via a TikTok livestream. “The performance was created using eye-popping XR, augmenting Camila’s singing and choreography with immersive visual effects bringing Camila’s creativity to her fans like never before.”
“Camila creates an engrossing virtual world for each song she performs, leading the audience on a surreal journey through an ever-shifting reality. Familia: Welcome To The Family is a one-of-a-kind experience you don’t want to miss.” TikTok engaged Bulldog DM to help execute the stunning broadcast experience and 3 global re-airings.
Read more here –> TikTok Presents an Immersive Musical Performance with Camila Cabello
Bulldog DM is powering Canada’s iconic Osheaga Festival livestream on TikTok where viewers will be able to enjoy 30 free, LIVE performances from both emerging and established artists, seamlessly alternating between two stages – sets will air each day globally between 3pm-11pm EST, with up to 11 artists performing per day Friday, Saturday and Sunday on Osheaga’s TikTok account: @osheaga_festival.
Learn more here –> TikTok to exclusively livestream OSHEAGA, Oct. 1-3
Justin Bieber’s live concert performance of his “Journals” record on TikTok reached over 4 million unique viewers while adding 700,000 additional followers and raised his stream counts for “Journals” tracks 37%. Bieber performed the record in its entirety live for the very first time delighting the TikTok audience.
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Read more at Billboard –> Justin Bieber Broke Hearts & Records With His Valentine’s Day TikTok Livestream
To ring in the New Year — from our couches — TikTok will host an unforgettable countdown lookback of the top TikTok moments of 2020. On December 31st at 9:30pm ET on the TikTok account, TikTok darlings Brittany Broski and Lil Yachty will kick off the LIVE festivities, which will feature musical performances, creator sketches, Year on TikTok: Top 100 trend explainers, and special segments for social causes.
Throughout the night, you can expect LIVE performances by Jason Derulo, Saweetie, Aly & AJ, Tai Verdes, and more. For even more fun, there will be special appearances by Cardi B, Mick Fleetwood, Liam Payne, Charli & Dixie D’Amelio, plus others – with help from Bulldog DM.
Read more at TikTok–> #Bye2020, #Welcome2021: Join us at TikTok LIVE’s NYE party
Mashable offers an insightful look into the growth of livestreaming and how it’s adoption will continue to expand with perspective from Bulldog DM.
Read the article on Mashable –> The livestreaming boom isn’t slowing down anytime soon
‘The Industry Today & In The Next Decade’ feature looks at the current music and tech landscape highlighting Bulldog DM’s role as the industry leader in the live streaming of premium music content along with insights about YouTube, Spotify, TikTok and Amazon.
Read more on LinkedIn–> The Future of Music