Bulldog DM successfully deployed its proprietary Tune In strategy to drive massive real-time discovery and viewer engagement for Country Music’s Party of the Year, the Academy of Country Music Awards (ACM Awards). The star-studded event broadcast live from the Ford Center at The Star in Frisco, Texas, bringing the biggest names in country music directly to fans worldwide.
Leveraging Bulldog DM’s specialized audience development tools, the campaign solved the critical challenge of discovery by identifying, notifying, and directing country music enthusiasts straight to the broadcast the moment the red carpet and main stage went live. The livestream experience featured electrifying performances, an interactive fan chat, and exclusive backstage content that transformed passive viewers into active participants.
The entire event and exclusive auxiliary coverage were made available to a global audience across Prime Video and Twitch.
Experience the excitement and visit the Amazon Music Channel on Twitch.