The Music Nights series resumes in 2021 with a livestream performance from YUNGBLUD live on his Official YouTube Channel
(Los Angeles, CA) – Bulldog DM, the world’s most experienced livestream studio, will power the 2021 kickoff of Music Nights, the livestream series supporting the National Independent Venue Association (NIVA) Emergency Relief Fund and the organization’s advocacy efforts.
YouTube Music Nights is an ongoing live series that brings artists of all genres to iconic and cherished NIVA stages around the country, allowing fans to enjoy music in real time on NIVA’s YouTube channel. As touring largely remains shuttered, Music Nights provides a powerful platform for artists and fans to connect and continue supporting independent venues.
On Thursday March 11th, UK recording artist YUNGBLUD will perform “The YUNGBLUD Show” from an iconic independent venue in Los Angeles as part of Music Night on his Official YouTube Channel. The venue was one of dozens showcased during last October’s SOSFest powered by NIVA, YouTube and Bulldog DM. The event raised over $2M for the Emergency Relief Fund, presenting 35 performances over three days.
The YUNGBLUD show will feature multiple cameras and integrated graphics giving fans the best seat in the house, capitalizing on Bulldog DM’s best in class stereo quality audio output. Bulldog DM has been providing NIVA and YouTube turnkey best practices for livestreaming gleaned from nearly 10 years experience in the space. Bulldog DM ensures an immaculate audiovisual experience, turning fans into participants. The result is a live HD stream on YUNGBLUD’s YouTube channel: https://www.youtube.com/c/yungblud/featured showcasing the full performance experience. Fans can donate in real time to the NIVA Emergency Relief Fund by clicking the ‘Donate’ button in the ‘Donate Now’ section of the page during and after the broadcast where the stream will continue to be available and by visiting NIVA’s YouTube channel: https://www.youtube.com/c/NIVA/featured.
“We’re thrilled to help NIVA and YouTube kick off the 2021 series with such a great artist performing in such a historic venue. NIVA is crucial to the overall music and live entertainment ecosystem and we consider it an honor to bring our innovative and trusted livestream capabilities to this series and help further the critical mission of the Emergency Relief Fund. Fans are really going to enjoy this show which fully integrates with YouTube’s quality live video and audio capabilities,” said Bulldog DM Founder and CEO John Petrocelli.
“Bulldog DM continues to be a great partner in helping us both execute shows from our stages and evangelize that we can support shows, concerts, performances and festivals now and post pandemic. YUNGBLUD and the future Music Nights shows will continue to showcase artists and our venues and the possibilities our association can empower,” said Stephen Sternschien, Treasurer of NIVA and co-owner of Austin TX’s Empire Garage, Empire Control Room and The Parish independent music venues.
“Our mission to preserve our 3,000 independent music venues around the country continues and Music Nights is a key part of our awareness and support campaign. SOSFest was an overwhelming success and Music Nights provides a series that continues to amplify our work and lift all stakeholders.”
About NIVA
Formed at the onset of the COVID-19 shutdown, National Independent Venue Association (NIVA), now represents more than 3,000 members in all 50 states and Washington, D.C. These independent venues and promoters were the first to close and will be the last to fully reopen. NIVA’s mission is to preserve and nurture the ecosystem of independent live music venues, promoters and festivals throughout the United States. To learn more about NIVA visit https://www.nivassoc.org/take-action. To learn more about the NIVA Emergency Relief Fund, visit https://www.nivassoc.org/erf.
About Bulldog DM
Bulldog DM (BDM) creates, produces and distributes livestreams across all devices and platforms, as well as bespoke white-label destinations. Through compelling interactive livestream experiences, BDM captivates and connects audiences, transforming viewers into participants. BDM livestreams have earned over one billion audience engagements for Fortune 100 and independent clients across music, sports, automotive, beverage and more. Founded in 2012 by serial livestream entrepreneur John Petrocelli, BDM is the world’s most experienced livestream studio. BDM maintains a world class roster of clients that includes Spotify, Procter & Gamble, Netflix, Xfinity, Apple, AEG, AT&T, Samsung, American Express, the NFL, Coca-Cola, TikTok, YouTube, Sony, Nestle, Snickers, Hyundai, Tiffany, Hilton, Nissan, Jeep, and Facebook.
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