Informative interview with Bulldog DM’s John Petrocelli: “John talked to us about how the live streaming market has evolved during the last decade and how brands are using it to deliver more engaging live music experiences. He also shared some ways bands just starting out can use live video to spread the word about their music and build their brands.”
Read more here –> Musicconsultant.com
The live streaming agency will leverage AmpLive’s syndication capabilities to guarantee live viewership.
(New York, NY – September 26, 2017) – Bulldog DM and AmpLive have announced a unique partnership that will allow content owners, brands, agencies and live event producers to amplify their live events and reach extended audiences and viewers. The partnership will leverage Bulldog DM’s best practice live stream agency approach and layer the AmpLive solution into the Bulldog DM offering allowing stakeholders to reach larger and more targeted live stream viewers.
Bulldog DM works with the world’s top experiences and music festivals to guide their live streaming strategies with brands, marketers, agencies and distribution platforms. Brands are encountering challenges in traditional advertising arising from cord cutting, rampant adoption of ad blockers and brand safety. Live streaming is rapidly becoming a key engagement tool for the advertising community and this partnership creates greater incentive for brands to embrace live streaming. AmpLive and Bulldog DM will be able to deliver live streams to not only larger but more targeted viewers.
Bulldog was recently featured in Forbes “Streaming Takes Over at Festivals” story: https://www.forbes.com/sites/rebeccalerner/2017/09/23/streaming-takes-over-at-festivals-like-global-citizen-panorama/#6372575d28ea
AmpLive targets live viewers based on demographics, geography and interest categories such as music, entertainment, sports, and news. Once a target audience is defined, AmpLive determines which partner publishers are most relevant to host the content. Livestreams are then distributed through premium content formats across an audience network of over 150 million qualified viewer profiles and 3000 premium publishers, such as the New York Times, and Rolling Stone and TechCrunch. Views are guaranteed, and audience data is reported in real-time. After the event, AmpLive’s proprietary technology retargets the viewer as soon as they disengage from the stream to drive them further toward conversion.
“What you have here is two companies coming together to provide the livestreaming industry better insight into live audiences. Bulldog DM works with the best live experiences and music festivals and AmpLive delivers the best audiences. Together this is a big win for fans wanting more live content and sponsors wanting to reaching these audiences,” said Eddie Vaca, founder and CEO of AmpLive.
Bulldog DM and AmpLive are coming together to drive massive audiences to these events. Now available within Bulldog DM’s suite of services, content creators can now use AmpLive to drive millions of qualified viewers to their live events.
AmpLive delivers to the entire internet at scale and can help brands acquire new audiences beyond and in addition to Facebook Live and Youtube.
“There is no denying the engagement and impact of live streaming in media today. We are seeing the development of the experience economy where people want to invest in events and experiences and if they cannot attend in person they want to have collaborative and participatory experiences that our best practice live streaming approach provides. Now with AmpLive we are able to extend these experiences to even larger and more engaged audiences creating a win for all stakeholders” said John Petrocelli, CEO and founder of Bulldog DM.
About Bulldog DM
Bulldog DM is the world’s first and most experienced live streaming agency. We provide complete turnkey enablement of premium live streamed experiences extended to all connected devices based on our industry leading experience, expertise and market defining best practices. We help brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live music to achieve reach, engagement and metrics. Our goal is to connect today’s digitally engaged consumer and millennial to the world’s top live content and digital video.
Our team has facilitated and developed the most watched and most innovative live experiences of all time and today we are the trusted enabler of brands, agencies, content owners, music festivals and artists to create strategies that deliver a true and authentic connection to today’s digitally savvy content consumer and millennials.
About AmpLive
AmpLive is a live video distribution platform that connect audiences to live events. Marketers tap into our 150M viewer profiles to target and deliver their live events to a qualified audience. AmpLive has been entrusted by some of the world’s best brands like Rock In Rio, The Climate Reality Project, Amazon and Universal Music Group to distribute their events globally and turn their viewers into customers. More info here: amp.live?utm_source=bulldm2
67 percent of livestream viewers are more likely to buy a ticket to a concert/event after watching a livestream of that concert/event or a similar one. Jordan Zachary, chief strategy officer of ticket sales company Live Nation, said the company’s data shows that consumption of live content increases a fan’s desire to attend the concert: “Research shows that millennials highly value live experience, and we believe live attendance will continue to grow globally.”
Read more here —> Venture Beat
Over the two days of Vive Latino, Bulldog DM’s team — which has provided turnkey live streaming solutions for Bonnaroo, Outside Lands, the Snickers 36-hour live stream Superbowl commercial and the American Express Unstaged concert series, to name a few — operates a production that is robust enough to handle the expected million views a day and approximately 70 hours of live streaming HD video.
Viewers are able to switch between three different feeds happening simultaneously, viewing live streams on YouTube from their mobile handsets. Vive Latino fans are also able to engage on social media, and Bulldog DM connects the live streaming content to Vive Latino’s YouTube profile, where viewers can engage with each other, commenting and sharing their fan affinity for the performers. Upon the completion of the festival, Bulldog delivers the wrap and engagement report to Coke’s marketing team to assess engagement and sentiment.
“This engagement that Ernesto and his team have developed over the years, to us, is the shining beacon across the market,” said John Petrocelli, Bulldog DM’s CEO and founder. Referring to breadth of Coca-Cola’s live streaming offering, “To really reach, engage, and connect with consumers in an innovative way, that’s a pretty stunning content play and content offering. In addition, the fans get a full schedule gadget that tells you what artists are playing on what video channel and at what time. There’s a full social stream to encourage participation and collaboration in addition to a photo wall.”
When it comes to tracking the millions of views and levels of engagement, “What we’re able to do is measure all of that video viewing activity as well as what happens across those platforms, the photo wall as well as the social streams,” Petrocelli explained. “That data is given back to Ernesto and the team, and the results are pretty impressive.”
Read more here —> Kaffeine Buzz
Panelists went in-depth on the execution of successful streaming platforms using both Live and Video-On-Demand technologies to distribute and monetize programming and answered the most frequently asked question, “How do you get an audience?”
Read more here—> The Caucus for Producers, Writers and Directors
