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Why Marketers Are Embracing Live Videos

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The desire for live video content has now risen to the point where brand marketers are embracing the live streaming industry with open arms. Twitter’s latest report on live streaming has shown that live streaming an event can actually lead to an increase of 63% in regard to favourability. That increase has led to growing brand investment into live streaming events and experiential events in general. You can find examples of this on our website or in the article below.

Business2CommunityArticle —> www.business2community.com

Live Streams of Karate and Niche Sports are Terrifying Major Sports Leagues

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Due to the increase in OTT streaming, live television viewing has been overall decreasing. According to Techcrunch, “Of the 100 most-watched live telecasts in the US in 2005, 14 were sporting events; in 2015, sporting events comprised 93 of the top 100 telecasts. ” Even though major league sports seem to be in a comfortable position with television, they’ve been beginning to feel the heat and are exploring expansion into the streaming and live streaming market.

Read more at —> Techcrunch.com

3 Ways Live Streaming is Changing the Way We Consume Media

Entertainment has constantly evolved throughout history and live streaming is contributing to that current evolution.  Live streaming is a recent development that is consistent with today’s emphasis on the experience economy as it creates and offers realtime, collaborative participatory broadcasting.

Live streaming is changing the way we interact with brands, attend events, and market. Live streaming is creating new opportunities for artists, content owners, brands and publishers. Here are a few ways that that live streaming is changing the way we consume media:

 

We Don’t Get FOMO if We Can’t Make the Show

FOMO, or the fear of missing out, presents an opportunity that brands can capitalize on and connect with viewers in the age of social media. Millennials see clips and photos of concerts and events that their friends are attending on Snapchat, Instagram, Facebook,Twitter etc. With live streaming, viewers can tune in and experience an event in real time intertwined social media features that include chat, commenting, posting and sharing. No, this phenomenon will not reduce the amount of ticket sales, and in fact creates increased ticket demand for subsequent events, performances and tour dates. It is also opening an entirely new avenue that marketers can maximize.

FOMO is something that marketers and advertisers take into consideration when planning marketing campaigns. For example 1 in 5 millennials attends at least 1 music festival in the US annually and travels on average 903 miles to attend. Live streaming isn’t eliminating this feeling of FOMO, but it is moreover changing how we interact with media and is a strong antidote.

A New Way to Consume Advertisements

Brand spending on live music has seen explosive growth and is now estimated to be a $1.54B business that has seen steady growth over the past several years. Millennials have prioritized shared experiences over buying material possessions to fuel the brand investment in live music.

Brands typically are paying for exposure to the in-venue attendees and eyeballs. Live streaming allows the brands to amplify the experience and connect with a much larger audience who is deeply engaged and watching for extended amounts of time.

63% of millennials watch live video and 42% create live video. Live streaming as an amplification strategy for brands yields incredible reach and engagement.

Events Will be Live Streamed that We didn’t Even Know We Wanted to Watch

Samsung is live streaming a star and influencer studded block party outside the Samsung 837 experience store in New York and Logic’s performance was live streamed on Samsung’s Facebook page and across YouTube. This experience was available worldwide and powered by Bulldog DM.  Events and experiences like Samsung After Unpacked now have a chance of being broadcast on a larger level. Smaller festivals will be viewed and get the chance for more publicity and exposure. Live streaming even has the potential to increase tourism as viewers discover new destinations, locations, clubs, festivals and entertainment districts.

We can now tune into events geographically near or far from the comfort of our homes and from any connected device. Today’s consumer wants a real time collaborative and participatory experience that is only available via live streaming.

Ultimately, live streaming is poised for massive growth as more connected devices enter the market and more platforms like Facebook, Twitter, YouTube, and Twitch prioritize and offer live video.

China’s Live Streaming Industry Is Booming — Here’s How It Works

Live streaming has become a phenomenon in China with Deloitte predicting a 32% live streaming revenue increase in 2018. The top two factors that are being attributed to the sharp live streaming popularity in China is its sense of authenticity and ecommerce advantages. Live streaming in China has been increasing consumers trust in brands and has been driving more sales.

Read more at www.forbes.com

 

IAB: Digital Ad Revenue Catapulted To $88 Billion In 2017

According to the Interactive Advertising Bureau (IAB), digital ad spend increased by seventeen billion dollars in 2017. The sharp rise in ad spend comes to no surprise as the majority of people are spending more time consuming information from the internet. However, video ads surprisingly had a 33% digital ad spend increase in 2017.

Read more at www.adage.com

NBC Will Livestream the 2018 Winter Olympics in VR

NBC provides 50 hour VR live stream of the 2018 Winter Olympics. Gary Zenkel, president of NBC Olympics,  said in a statement, “With the help of Intel’s industry-leading virtual reality technology, NBC Olympics will deliver a transformative experience that will bring to Olympic fans an entirely new perspective on the speed, thrills and excitement of an Olympic Winter Games.”

Read more at Fiercecable.com

Top 5 Video Marketing Trends for 2018

The exponential rise in video marketing has led to some big questions for 2018. Below are two out of the five expected video trends for 2018. Find the rest at Seoland.in.

  1. Live Video – people spend 3x longer watching video which is live compared to pre-recorded video, showing this new trend is here to stay.
  2. 360-degree videos – 86% of businesses using 360 video as an effective marketing tool. 360 video technology is set to explode in 2018.

The Rise of Livestreaming [Infographic]

The popularity of live streaming across major social media platforms has made live streaming an important advertising method for brands. Researchers have found that 82% of viewers prefer live video from a brand over social posts, and 80% would rather watch a brand’s live video rather than read a blog.

Read more at Business2Community.com