In September, Live Nation plans to begin their new initiative to live steam events in augmented reality. Mobile viewers will be able to watch a live stream of an event on a custom 3D jumbotron.
You can watch the video of the AR tech below:
Read the rest of the article at —> variety.com
Interest in the live streaming industry grew larger yesterday as Twitter announced their initiative to develop stronger streaming partnerships with media companies and sports leagues. The move by Twitter signals a trending approach among social media platforms by focusing on niche content rather than quantity.
At yesterday’s Digital Content NewFronts, Twitter revealed to media buyers that they plan to bolster their live streaming portfolio by increasing streaming projects with Viacom, Live Nation, Activision Blizzard, ESPN, NFL, Major League Soccer, Univision Communications, Time magazine, and the Wall Street Journal.
Twitter will also now be aiming live streamed content at users who share the same interests of the content. Twitter users who enjoy politics will now be shown political live streamed shows at the top of their timeline.
Product lead at Twitter, Sriram Krishnan, stated. “If we know you love to watch football we’ll make sure it’s the first thing you see.”
The combination of Twitter’s timeline innovation and popularity of current niche live streamed shows only spells success for their live streaming endeavor in the future.
You can view all of Twitter’s streaming announcements below provided by Vanity Fair:
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Coachella ended with many shocking moments from creative artistic sets to suprise guest performers. However, the most shocking thing to come from Coachella was the number of live stream viewers.
According to a recent report, Coachella’s live streaming views increased by 90%. The total number of views during the first weekend amounted to 82.9 million while last year’s total was only 41 million. Many will focus on the dethroning of Queen Bey narrative, but the larger story at hand is the growing trend in live streaming video viewership.
In 2018, YouTube’s first quarter of total live stream hour viewership was 400 million views. In 2019, the first quarter total ended up being 722 million. That near double in live streaming hour viewership and Coachella’s total streamed viewers suggests that peoples interest in live streaming video has doubled. If you take into account that live streaming has been projected to increase in popularity, the number of live stream views will only grow in the future. Next year’s first weekend live stream of Coachella can potentially fall anywhere from 120 – 160 million views.
As we await Coachella’s second week view tally, it has become abundantly clear that live streaming is one of the fastest growing demand sectors.
This year, Coachella and YouTube have planned to extend their live streaming coverage into the second weekend of the festival. Both weekend’s will live stream the same acts, however, the second weekend will include mini-documentaries of international music acts. This will be the first time YouTube will undertake this endeavor and will be a major case study on whether live streaming the same event twice can have the same amount of viewership.
YouTube’s decision to live stream the second weekend of Coachella was mainly spawned from the success of Beyoncé’s Coachella performance. Her live stream ended up receiving 41 million views and was viewed 232 countries and territories. Beyoncé will also soon be releasing footage of the performance as a part of a film showing the entire construction of her set.
The big question that remains is: will YouTube be able to recreate the success of Beyoncé’s live stream? The majority of the acts and special mini-film will most likely not be able to go toe to toe with Beyoncé. However, K-pop band, BLACKPINK, is a little bit of a wild card due to their international presence. Both weekend live streams will capture a good insight as to how Asia-Pacific online viewership works during a West coast time-zoned event.
In addition to the normal music sets, YouTube is also planned to live stream Kanye West’s, “Easter Sunday Service.” It will be the first live streamed music sermon by a major music artist.
The live stream will kick off on YouTube (www.youtube.com/coachella) this Friday at 7 pm ET. Both weekend live streams will be conducted from Friday – Sunday and will have three available channels to watch from. You can view the trailer at:
According to a recent report from the International Federation of the Phonographic Industry (IFPI), streaming accounted for 47% of global music revenue. The exponential increase in streaming has shown a growing trend of music consumers preferring digital convenience over physical purchases of products.
At the end of 2018, global music revenue increased from 17.4 billion to 19.1 billion. That sizable increase marked the fourth consecutive year of revenue growth. Digital revenues accounted for 11.2 billion, which was an increase of 21.1% from 2017. By the end of 2019, music streaming is projected to grow further and eventually eclipse sales of tangible music products.
The IFPI’s findings are a clear indication that streaming isn’t just a fad but a market that is consistently growing every year. See examples of the magnitude of music streaming by witnessing Bulldog DM’s live streaming projects or the IFPI report below:
Apple has just declared its new streaming service, Apple TV+, and it has the streaming industry buzzing.
During Apple’s company address, CEO Tim Cook unveiled a multitude of new products. However, their new streaming tv initiative, Apple TV+, stole the show. According to Tim Cook, Apple TV+ will be a new app and it will include original programming from actors and directors like Steven Spielberg, Steve Carell, Reese Witherspoon, J.J. Abrams, and Jennifer Aniston.
You can see the Apple TV+ promotional video below:
Apple will be spending a total of 2 billion dollars on original programming to contend with streaming heavy weights like Netflix, Amazon, and Hulu. The move into streaming by Apple is being seen as both an adaptation to new market demands as well as a larger plan to consolidate every aspect of our daily entertainment consumption. However, they will be receiving tremendous competition after Disney’s expected streaming initiative announcement next month.
In addition to original programming, the Apple TV app will feature the ability to stream standard television channels or pay extra money for premium channels like Showtime, CBS All Access, HBO, and Starz. Apple’s Peter Stern stated, “We designed a new TV experience where you can pay for only the channels you want, all in one app, with the password you already have.”
Apple isn’t expected to be an instant contender in the TV and movie streaming market, but their success with Apple Music is an indicator that Apple will always have impact in every market they enter.
Streaming is expected to hit new heights due to a new major player: Disney. Towards the end of 2019, Disney will be launching their highly anticipated streaming service, Disney+. Disney+ will encompass all Disney content and potentially stop streaming rights to other DTC streaming platforms. That combination has some JP Morgan analysts projecting that Disney+ will eventually hit 160 million subscribers.
Although Disney+ will take a long time to catch up with other streaming platforms, it still might win in the end due to the foreign market. As of right now Netflix remains the leader of the streaming platform pack with a total of 139 million paid subscribers, and 58.5 as domestic. If Disney+ hits 160 million subscribers, 45 million are expected to be domestic and 115 million will be foreign. A lot of foreign markets are more accepting towards child and wholesome content and Disney will have the advantage of stripping their major titles away from other streaming platforms.
On April 11th, Disney will be holding their annual investor meeting and Disney+ is expected to be one of the most discussed topics. Investors will finally be able to learn the subscription cost model and how Disney will allocate streaming rights to major brand titles like Star Wars and Marvel. Investors and the public will finally have the opportunity to find out if Disney+ can massively overhaul the streaming industry.
To learn more about streaming and the live streaming industry, visit bulldogdm.com.
The popularity explosion of Epic Games’, “Fortnite”, has increased brands interest into the new avenue of integrated video game marketing.
During the 2018 Superbowl, famed DJ Marshmello held a live streaming virtual concert in Fortnite. The mixture of Marshmello and Fortnite’s popularity ended up garnering 10 million views. For some larger perspective, that’s 1/10th of the people who viewed the Superbowl. In addition to the massive reach of Fortnite’s virtual concert, the Superbowl saw a decline in viewership.
The success of Fortnite’s virtual concert has now opened up a flood gate to video game live streaming marketing integration strategies. Although the concept of integrated video marketing is in its infancy, it could have the potential to bring on an ad-valanche comparable to YouTube’s introduction of ads. However, Epic Games must take into account how over-saturation of advertisements will affect gamers positive outlook on Fortnite.
Below is a video of Marshmello’s live streamed Fortnite concert. While watching it, try to imagine the possibilities of brand integration.
Linkedin’s venture into video integration took a huge leap with their advancement into live streaming beta-testing. According to the director of product management at LinkedIn, Pete Davies, live video “has been the most requested feature.” Linkedin’s new endeavor was supported by Azure Media Services, which provided important encoding tools to seamlessly stream live videos.
Article –> theverge.com
Over time, music listeners have started to prefer audio being accompanied with visuals rather than listening to audio alone. According to YouTube’s Global Head of Music Lyor Cohen, “The music business used to be an audio business, and then it became an audiovisual business. Now, I think it’s going to become a visual audio business.” For 2019, Forbes predicts that there will be four major trends in video that will have a big impact in the music indusrty. You can find those four trends in the following article:
Forbes —> www.forbes.com